Is email dead in the age of social media and chat apps? Far from it!
In fact, the number of email users is expected to reach 4.73 billion by 2026, creating a huge potential for skilled marketers.
In this post, we'll provide you with 4 tips to write sales pitch emails that captivate your audience and deliver results.
Plus, in the end, a useful tool that can help you with your email writing process is waiting for you!
Let’s start!
What Is the Sales Pitch Email?
A sales pitch email is an email sent to a potential customer or partner presenting a business idea or opportunity you believe would interest them.
It's a way to share valuable information and to spark interest in your prospective clients.
Furthermore, a well-crafted sales pitch email can lead you to:
✨Improved Efficiency - Sales pitch emails allow you to reach a large number of prospects fast, saving time over traditional tactics such as cold phoning or in-person meetings.
✨Global Reach - With a few clicks, you can send sales pitch emails to prospects all over the world, overcoming geographical obstacles and extending your potential customer base.
✨Cost-effectiveness - Sending sales pitch emails incurs minimal costs, making it a budget-friendly marketing strategy.
✨Trackable Results - Email marketing platforms include statistics for tracking open rates, click-through rates, and other metrics, allowing you to analyze the effectiveness of your pitches and adapt your approach accordingly.
In short, all these advantages point you to the key outcome - increased conversion rates.
When to Use Sales Pitch Emails?
Sales pitch emails are most effective when used strategically, ensuring that they serve their intended goal and produce the best results.
Use them for:
🌟Prospecting - Use sales pitch emails to present your product or service to clients who may be unfamiliar with your services.
🌟Lead Nurturing - Send customized sales pitch emails to nurture potential customers who have expressed interest in your product or service but have not yet made a purchase. These emails can contain extra information, answer issues, or give special deals to encourage conversion.
🌟Cross-selling or Upselling - Use sales pitch emails to promote related or upgraded products to existing clients who have previously made a purchase.
🌟Updates - Use sales pitch emails to keep your target audience up to date on new product releases, feature changes, and business news.
4 Tips To Write Sales Pitch Email
Now that you understand what it is and the benefits it offers, let's dive into some tips on how to write a sales pitch email effectively!
Tip 1: Ask a Question in the Subject Line
A great subject line is essential in any email communication, but it's extremely important in sales pitch emails.
Why? Because many emails don't even get opened.
Statistics show that in 2023, 30% of global marketers reported email campaigns with open rates ranging from 10 to 20%, while 57.8% indicated rates between 20 and 50%.
What does this statistic tell you?
You must capture readers' attention as soon as possible to enhance the chances of it being read by the receiver.
How to do that?
Well, one useful strategy is to include a question in the subject line.
Questions excite curiosity and engage the receiver, making your email more relevant and likely to be opened.
💡ProTip
TextCortex’s feature Zeno Chat can help you with this task.
Just provide Zeno with a prompt, request a subject, and select the most fitting option to meet your requirements.
You can try it yourself here:
Tip 2: Craft Concise Body of an Email
It sounds easy and it is easy if you follow these two tips!
2.1 Customize the Body of an Email
Avoid using templates if you want to build authentic and long-term relationships with your clients and customers.
Instead, prioritize personalization in your emails to engage with them on a more personal level. To achieve this, you can:
✅Address the recipient by name
✅Reference previous interactions or purchases
✅Tailor the content to their interests or pain points
Which of these emails seems most likely to generate conversions?
💡ProTip
With TextCortex, you can create your own digital persona and write in desired tone and style.
Submit your background details along with a text sample, and TextCortex will generate a persona that sounds and writes like you!
You can also choose from 10+ existing personas.
2.2 Get to the point
Receivers of these pitches are unlikely to know you, so they probably won’t feel compelled to respond.
That's why it's critical to go right to the point so you can keep your reader's attention and briefly discuss what you have to give.
“Highlight the problem and provide a solution” is the best way to keep readers interested throughout your email and to potentially make the conversion.
Tip 3: Include a Creative Call To Action
It is critical to include a Call to Action (CTA) at the end of a sales pitch email to direct the recipient's next steps.
Without a clear CTA, the recipient may be unsure how to proceed or may simply click away without taking any action.
A well-crafted CTA encourages the recipient to continue engaging with your company, whether by scheduling a call, viewing your website, or making a purchase.
Using clear CTA, you can increase the chance of converting the lead into a client.
💡ProTip
With Zeno Chat, you can get numerous CTAs in a matter of minutes.
Ask Zeno to provide you with CTA’s for the sales pitch email, and choose the one that you like the most! 😏
Try it yourself here:
Tip 4: Create Memorable Signature
Many readers tend to skim through emails first. Because of that, in addition to a creative subject line, a memorable signature can help you capture your readers' attention.
Your company's visual features, such as its logo, colors, and fonts, act as a flag in front of your clients' eyes.
Once observed, these elements become easily identifiable, leaving a lasting impression.
That's why it's crucial to be unique with your sales pitch email signature and add branding because your customers will notice it every time they receive an email from you.
Do’s and Don’ts
Do’s:
✔️Follow up after a week - Occasionally, people unintentionally overlook or lose emails in jammed inboxes. Following up increases the likelihood of your email being read and considered.
✔️Offer something for free - Offering a free sample or trial, enables potential customers and clients to see for themselves the worth of your offering. It shows off the advantages and quality of what you have to offer without needing a payment upfront.
✔️Focus on Benefits, Not Features - Emphasize how your offering can meet the needs or provide the solution to the recipient's issues. Explain the advantages they will have rather than just listing features.
Don’ts:
✖️Don’t be pushy - Pushing somebody too much can make them resist, making them defensive or doubtful of what you're delivering.
✖️Don’t make unrealistic promises - If you fail to deliver on promises made in your email, you risk losing the trust and credibility of your potential customers. As a result, it may be difficult for you to establish lasting connections with them and your reputation may suffer.
✖️Don't Overwhelm with Information - Don't send the recipient an email that is overly long. To keep the reader's interest and promote more interaction, keep your message brief and concentrate on the most crucial details.
Template for Sales Pitch Email
Subject: Interested in Doubling Your Sales This Quarter?
Hi [Recipient's Name],
I hope this email finds you well. My name is [Your Name], and I'm reaching out from [Your Company]. I noticed that [mention something specific you discovered about their business], and it got me thinking about how we could help you achieve even greater success.
We specialize in [briefly describe your product or service] and have a track record of helping businesses like yours [mention a specific benefit or outcome]. With our innovative approach and personalized solutions, we've helped companies increase their sales by up to 50% in just a few months.
I'd love to learn more about your business and explore how we can help you achieve similar results. Would you be open to a quick 15-minute call next week to discuss further?
In the meantime, feel free to check out our website [Your Website URL] for more information about what we offer.
Looking forward to connecting!
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Your Phone Number]
How Can TextCortex Help You Write Sales Pitch Emails?
TextCortex is an AI-powered writing tool that can help you write at a higher level.
With its extensive features and functions, you can write your sales pitch email much easier.
Not only does it assist you in writing more effectively, but it also helps you in refining existing texts.
So, how can you gain from using TextCortex?
🎯You can paraphrase, summarize, and rewrite any text you want
🎯Zeno Chat can customize and generate content based on your prompts and desired style
🎯Choose from 15+ tones to match your email style
🎯Knowledge Base allows you to conveniently store, organize, and access files, articles, and documents
🎯You can create, edit, or translate your content in 25+ languages
🎯Use 60+ customizable templates covering various categories and jobs
Sign up today and say goodbye to email struggles for good!
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