Are you having trouble getting more people to stay on your website? Or maybe the current leads are losing interest too fast?
Maybe it is time for you to take a step back and objectively review your website content.
People in charge of marketing or running a brand mostly concentrate on giving potential customers an incredible visual experience.
On the other hand, they overvalue the importance of consumer engagement and overlook it on behalf of content quality.
Both are relevant reasons for someone to bounce off and look for another solution— a website with a better offer.
However, it's not always as simple as it sounds to strike the ideal balance between content quality and user experience.
In this article, we'll explain why and how to rewrite website content to attract more visitors and keep them engaged without compromising the original quality.
But first, let's look at the most prominent indicators that your content needs to be tweaked.
4 Powerful Reasons To Rewrite Your Website Content
Reason #1 Poor Content Quality
When crafting your content, keep in mind to nurture your visitors by providing them with consistent and high-quality content.
It needs to be:
- Relevant — Your content should answer certain issues your prospects are looking to solve.
- SEO optimized — Content should be Google-friendly (in compliance with Google algorithms) for search queries and better visibility.
- Intriguing — Your content must be engaging enough to entice prospects to read all the way to the end.
These are three critical elements without which you would be unable to compete in the market.
Reason #2 High Bounce Rate
There's a good chance that if you're new to marketing, you won't understand the importance that high bounce rates can have on your website's content.
And, if you are a seasoned marketer, it might help you understand why you are experiencing fewer visits to your website - bounce rate usually represents how your users interact with your content.
You can use a variety of different strategies to reduce your website's bounce rate and stop more harm to your financial expectations. Luckily for you, rewriting your website content is one of them.
Reason #3 Bad SEO Performance
We have already mentioned SEO optimization as a critical element for high-quality content.
SEO is a powerful process that serves people to find relevant results to their problems or search queries.
If your content doesn't contain keywords that people use to search for relevant answers, it may eventually end up on Google's 5th page and never reach potential customers.
And that, my friend, is a massive NO-GO.
Reason #4 No Marketing Funnel
You can't possibly be more wrong If you believe that it is sufficient to have "some" online presence and to offer "whatever" content, hoping that it will pave the way to success on their own.
If you want more conversions and hot leads, you will need to build a solid marketing funnel to guide your prospects through the sales journey.
How does this relate to the concept of rewriting website content?
Different content structures and strategies are required for each marketing funnel stage to keep the prospects interested and ensure an easy conversion.
Now that we've discovered potential culprits in our content strategy that create poor website performance, let's look at how to rewrite website content to improve results instantly.
7 Tips On How to Rewrite Website Content — Increase Your Traffic, Engagement, and Conversions
1. Create Better Hook With Your Headlines
Your headlines are the #1 thing your prospect sees when exploring your website.
The more appealing your headline, the more likely your content will get the attention of prospects.
For instance, you can use statistics to increase the importance of the topic, as in the example below:
You can try combining different tactics when writing blog titles to invoke curiosity.
Pro Tip: Avoid writing overly generic headlines. People will ignore them because there are dozens of articles on the web that cover the same subject.
For instance, you can use AI writing tools such as TextCortex to generate unique titles.
To generate them, you need to specify what the blog is about and the primary keyword you want AI writers to focus on.
Then, TextCortex will provide up to 3 different versions that you can modify to match Title, Sentence, Uppercase, Lowercase, or First letter title style.
Additionally, you can check the quality of your titles with tools such as Co-schedule.
2. Rewrite Your Introduction
Your introduction is the second most critical factor that draws readers' attention to read your content.
We use the introduction to convey the main storyline of the blog post, so prospects can get a quick overview of what the piece is about and what to expect while reading it
If you include an introduction with your articles, you raise the likelihood that readers will investigate your website further and become more interested in other content.
Note: Ensure that your introduction contains your primary keyword.
3. Properly Structure Your Outlines
Outlines serve as your content's "road map." They act as a guide for the visitor to better follow the critical milestones and reach the desired answer faster.
We also use outlines to highlight the most significant portions of the content. Here is an example:
Writing outlines can boost content productivity and make your content form more digestible for your visitors.
Note: Listicles are an excellent method to arrange your content and make it more compelling.
Live, geo-specific People Also Ask queries can provide you with unique insight into search intent.
4. Rewrite Original Content For Better Context
Sometimes, even experienced content writers are powerless to combat a lack of inspiration.
Rewriting tools are always helpful in those times.
Let’s check that on the example:
As you can see, even if you keep the same wording order and replace existing words with synonyms, the sentence will be significantly more readable and relevant.
Moreover, there are tools, such as TextCortex, that allow you to paraphrase entire sentences or paragraphs in bulk.
You just enter the paragraph within any textbox, highlight the text, hit the logo, and choose the output that fits you best.
Pro Tip: Any compelling content must be written in a language that a 5-year-old can understand. The paraphrasing technique helps you do exactly that.
5. Make Your Content “Scannable”
To keep your website visitors interested in your content, you must first understand how they read it — or, more accurately, scan it.
According to Nielsen Norman Group analysis, people use several different patterns when scanning your website content:
By organizing your content and making it easy to scan, you'll increase engagement and, once again, relevancy.
Pro Tip: If you want to follow the best practices, use the F pattern for your content structure.
According to Nielsen Norman Group analysis, it is the most often used reading pattern.
6. Share Your Opinion
Without a personal touch, no content is intriguing enough. Therefore, don't be afraid to express your readers what you think about the topic.
The audience is looking for viewpoints that align with their own, while others search for opposing opinions to test their own personal convictions.
In either case, your perspective will provide your content distinction in the sea of other pieces on the same subject.
Here is an example of an opinion that you can use when crafting your next blog article:
Note: Be cautious when expressing your ideas. Remember that your audience reads your content primarily for entertainment and to learn more about the topic.
People will value what you offer if you keep your opinions within the scope of your expertise and come back for more.
7. Utilize Hubspot’s Blog Conversion Funnel
Hubspot's blog conversion funnel is based on pillar pages and content clusters.
You must establish the main topic, write related content, and link them together.
And, to design successful content pillars, write content about topics relevant to the brand you represent while including what your audience cares about.
Cross-referencing brand and audience interest will increase the content's dependability and relevance while preventing users from leaving your website in search of more details.
A pillar content structure will encourage visitors to successfully progress through the blog content funnel while exploring your website.
Here is an excellent example of a well-structured content pillar:
Pro Tip: Your main topic must be relevant to the search queries for an effective blog funnel. Linking your content pillar with other cluster pages will support your SEO.
Additionally, tools such as AnswerThePublic can assist you in designing your content pillars for successful results because they will provide important information on how people search for that particular topic.
Using these 7 best practices, you will accomplish and maintain the long-term effectiveness of your website content and remain competitive in attracting visitors.
By improving content quality and user experience, you will also brand yourself as a credible authority in your field of expertise, increasing traffic and conversions.
Once you become a well-known business, people start to talk about it a lot — here is where social media's power can produce exceptional outcomes and work in your favor.
And while all of these actions may seem "a lot to swallow," would you believe me if I tell you that you can accomplish all that up to 10x faster with only a few clicks and with 80% less writing work?
With TextCortex’s web application, you will be able to:
- Create short and long-form content on a large scale.
- Use both manual and AI-generated writing within the same editable canvas.
- Edit and format your content in real-time.
- Save your projects as documents for future use.
- Generate content in 72+ languages.
Furthermore, our Chrome rewriting extension is available on 30+ platforms and will help you to:
- Rewrite your paragraphs and sentences in bulk.
- Create a summary of your article for keen insight.
- Create emails from bullet points.
- Expand your sentences for longer text.
Claim your 15 daily creations today and explore how TextCortex can improve your writing skills and level up the quality of your website content in no time.