Persuasive emails are an excellent way to foster relationships and increase the success of your business.
However, for persuasive emails to be successful, your recipients need to open them and reply.
And there’s the rub. How to craft an engaging, persuasive email that is captivating but not salesy? Moreover, how to do it in only a few lines?
So, here we are, showing you 10 persuasive email examples to increase your emails’ open rate and, consequently, generate more leads.
What is a Persuasive Email?
A persuasive email attempts to convince or persuade the reader to take a specific action.
Therefore, they are an important component of effective email marketing campaigns, and as such, they can:
🔥 Increase customer engagement and loyalty
🔥 Generate leads, and
🔥 Increase sales.
However, knowing what elements to include and how to combine them is a must in order to maximize your persuasive email.
What Makes a Successful Persuasive Email?
For maximum effectiveness, you should tailor a persuasive email to the target audience in terms of style and register.
However, regardless of the body, every persuasive email must include the following elements:
1. Create Effective Subject Lines
Subject lines should be catchy, informative, and relevant to the content of the email.
Did you know that 64% of email recipients open their emails based on the subject line?
Therefore, you must personalize them to match your target audience.
Besides that, it’s good to know which trigger words to use that can elicit an emotional or psychological response:
- Words to pique curiosity: Sneak preview, Expose, Conspire, Untold, Shocking, etc.
- Phrases to pinpoint painpoints, but also offer solutions. Take a look at some examples from famous brands to get you inspired.
Pizza Hut: “Feed your guests without breaking the bank.”
HP: “Stop wasting money on ink.”
Duolingo: “Learn a language with only 5 minutes per day.”
- Words to make recipients feel better: Awesome, Life-changing, Miraculous, Empower, Energize, Overcome, etc.
- Phrases to establish credibility: X Proven Online Businesses in 2023 (That You Can Start Today), etc.
You can also include social proof and statistics. For example, “Our customer base has increased by 30% this year.”, or something similar.
It goes without saying that you should also deliver what you promised.
- Words that create urgency: Limited (time only), Seize (the opportunity), Deadline (act before the deadline), Before you forget (take this action), etc.
For example, with its Brainstorming feature, you can get instant ideas on your first draft. To access it, press Ctrl+Shift+K in your text editor.
TextCortex also offers more than 60 AI templates, including email templates that cover email subject lines, email first lines, email subjects, etc.
2. Personalize Your Emails
Personalizing emails with the recipient's name will make them more likely to open the email and engage with the content.
Furthermore, it will help establish a connection with the recipient, so you can mention something they care about, a referral, or use language they can relate to.
This way, you’ll set a friendly, more approachable, yet professional tone.
3. Identify Customer Needs
Identifying customer needs will enable you to craft an email tailored to their needs and interests.
Furthermore, it is a great way to show empathy and understanding and ultimately provide a solution to their needs and painpoints.
4. Use Persuasive Techniques
This way you can make your writing on point and in alignment with the purpose of your emails.
Highlight the sentence or paragraph you want to modify, click on the “Tone” feature from the rewriting menu, and choose the desirable tone of voice.
5. Keep It Concise
If possible, keep your email concise and to the point so your recipients don't get bored or overwhelmed by too much information.
6. Craft a Compelling CTA
All key elements of a persuasive email are important, but CTA might be one of the most crucial.
If your prospects got to the CTA part, you’ve done a great job engaging them. It would be a pity to lose them over a poor CTA.
However, many emails lack a well-defined CTA, or they have too many. Both cases aren’t good.
Your recipient should know what you actually expect them to do: Download an app, join your program, book a call, etc.
Therefore, go for the action words because you want your recipient to do some action or react, right?
Here are some examples:
- Shop Now
- Get Started
- Sign Up
By keeping the above 6 steps in check, you’ll be on the right track to craft emails that get a reply.
And now, let’s check the top persuasive email examples and why they work so well.
10 Persuasive Email Examples You Should Try Today
Example 1 - Promote Your Services (Solution A)
Subject Line: Email?
[Prospect’s Name], have you ever considered running any of [Company Name]’s offers via email?
I'm contacting you directly because we've done tons of research into companies whose offers would undoubtedly see serious results with the right Email Outreach strategy in place.
[Company Name] is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.
Let me know your thoughts,
The above mail works well because it provides a solution to the prospect’s painpoint and establishes credibility.
Example 2 - Promote Your Services (Solution B)
Subject Line: [Prospect’s Name], here’s an idea for [pain point]!
Hi [Prospect’s Name],
I am [Your name] from [Your Company Name]. We help businesses like yours with [pain point]. I thought that since you are a [Prospect’s job title] at [Prospect’s Company], you might be looking for strategies to achieve the same thing.
We have helped [Prospect’s competitor] with [pain point] by [solution]. I would love to share how we achieved [Impressive result] for them.
Would you have a few minutes for a quick call this week?
[Your first name]
The above mail displays all the 6 key elements a persuasive mail should have: from a catchy subject line to providing a solution and a clearly stated CTA.
Example 3 - Promote Your Services (Solution C)
Subject Line: Get rid of [pain point] TODAY!
Since I don't know who is responsible for your marketing, I'm reaching out with a general email.
I had a few ideas for your marketing activities during this difficult time, which would yield good results for [Company Name]. I would love to hear your feedback on this.
I noticed that [Company Name] has not yet used played-online marketing campaigns to engage and better remember potential customers.
We have created the [Solution], which can be used to create highly effective online marketing campaigns to engage customers in a unique way, regardless of their location, to collect their contact information and remember them. Example of a game we made for [Company Example]: played 8271 times in 9 days.
We just ran the campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.
Could you find 20 minutes to make a video call with us the next week?
All the best,
The above solution is a great example of how you can personalize an email even when writing it to a department.
It finishes with a clear CTA and is filled with practical examples and tangible results to showcase your work and, therefore, a solution to the prospect’s painpoints.
Example 4 - Introduce Your Company
Subject Line: [Prospect’s Name], seize the opportunity!
Hi [Prospect’s Name],
My name is [Your Name] with [Your Company Name].
I came across [Company Name] on G2 and was super impressed by your customer reviews.
We help companies like yours in [Industry] free up time and increase revenue by [%]. I wanted to learn what [Industry] tools you’re currently using and discuss how you could make some changes to get the same revenue results for your business.
Are you available for a 10-minute call next week?
Concise and succinct, this email provides relevant info and has a clear CTA. Personally, I find it one of the best persuasive email examples.
Example 5 - Personalize Your Email
Subject Line: [Prospect’s Name], let’s meet!
Hi [Prospect’s Name],
I just came across your [Blog post/comment/status] on [Platform] and thought the points you made were very insightful, and I agree with a lot of your views.
It also made me want to reach out so I could talk to you about how [Prospect Company] could benefit from our software that totally takes care of the issue you raised about [Issue].
I’m free on Tuesday afternoon if that suits you for a quick 10-minute chat.
Thanks a lot,
Again, the example ticks all boxes by addressing a prospect's issue, showing understanding, and providing a solution.
Example 6 - Compliment Your Prospect’s Work ( Solution A)
Subject Line: Your [post/article/video] was great!
Hi [Prospect’s Name],
I really liked your recent [Post/article/video] on [Topic] in [Social media platform/publication/video hosting platform].
I especially liked the point about [Point from post/article/video]. I thought you might appreciate an article I found on a similar topic.
[I a link to a post/article/video with a tie to what you are selling].
Any thoughts on the subject? It’s about our [Your Company’s Solution], and I think it could prove to be very useful to your business!
Pinpointing a certain potentially mutual point, in this case, a link, can be a sound basis for building credibility and, consequently, rapport.
In other words, you don’t always need to show statistics to prove your credibility.
Example 7 - Compliment Your Prospect’s Work ( Solution B)
Subject line: Introducing [Your Company Name] - [Prospect's Company Name]
Hi [Prospect's Name],
My name is [Your Name], and I'm reaching out from [Your Company Name]. I saw your comments in a memo about [topic] and loved your view about [specific section]since I had a similar experience.
We specialize in [Your Company's Area of Expertise], and I noticed that your company, [Prospect's Company Name], could benefit from our services.
I would love the opportunity to learn more about your current challenges and explore how we can help. Would you be available for a brief call next week?
Thank you for your time and consideration.
The above solution is slightly more formal, which doesn’t make it any less persuasive. It shows appreciation for the prospect’s work and genuine interest in finding out more and, as a result, providing a solution.
Example 8 - Compliment Your Prospect’s Work ( Solution B)
Subject line: Question about [Company Name]?
Hello [Prospect’s Name],
Through my search for partnerships with product design agencies like yours, I saw [Prospect’sCompany Name]’s profile on [Platform] and saw your showcase of working with [topic]. Congrats on having an impressive profile of work.
We at [Your Company Name] are in search of partnering with agencies where we can complement and build their products.
I am interested in learning how you manage to develop your products since I saw you don't have a focus on engineering in-house.
I am attaching our profile of work for your reference.
If this sounds interesting, I would love to arrange for [Your Company Name] a 15 min Zoom call to get introduced to [Prospect’s Company Name].
All the best,
The above persuasive email example is a crossbreed between an introduction and complimenting email, showing that you can achieve both within one email.
Furthermore, it suggests more networking and partnering opportunities.
Example 9 - Build Credibility
Subject line: Get rid of [pain point] Today!
Hi [Prospect’s Name],
In working with other [A Prospect’s job title] in [The Prospect’s industry], one of the key issues people are struggling with is [Painpoint].
In the past few months, we helped a number of companies deal with [The Painpoint], resulting in impressive [result].
A strategy our clients have seen success with is [Strategy]. Based on what I know about [Prospect’s company], here are a few ways you could put such a strategy into action.
Have you already tried using a similar strategy? We could schedule a brief call to discuss it further. I would be happy to answer any questions you might have.
Stating that you work in the prospect’s industry and recognizing a common painpoint makes you credible and shows you understand the challenges and needs.
Moreover, adding the results and tips provides not only a solution but also ways to cooperate.
Example 10 - Refer to a Mutual Connection
Subject line: [Referral’s name] said to reach out!
Hi [Prospect’s name],
Our founder, [Referral’s name], couldn’t stop talking about [Prospect’s Company Name] during our weekly meeting and asked me to reach out… he put so much emphasis that I literally wrote your name on my fridge…
Not sure if you have heard of us, but at [Your Company Name], we regularly work with [Industry] companies to help them automate and scale [The Goal].
I poked around on your LinkedIn to get a sense of who you have on your team right now, and I agree that you could potentially be a good fit for our program. We see that companies of your size, with your team structure, often run into challenges trying to scale without dumping a ton more money into ads that might not work, outsourcing, or adding more salespeople.
Would you be open to chatting about what you are currently doing to see if there is a fit and learning about a few lesser-known ideas we developed that could help?
If so, just reply to this email, and we can set it up.
All the best,
What makes the email above interesting is that it leads in with a sense of humor while emphasizing the importance of getting a reply.
Furthermore, it uses the fridge anecdote as a nice storytelling touch to get a friendlier tone, and at the same time, the email doesn’t come across as salesy.
Another thing that doesn’t make it salesy or pushy is that it leaves all the options open using words such as potentially, if there is a fit, etc.
In addition, it piques interest at the very end by providing a few lesser-known ideas, rounded with a direct CTA.
Learn To Write a Persuasive Email Using TextCortex
That’s (almost) all, folks! Our steps and persuasive email examples should be more than enough to kickstart your email writing and get those emails opened.
How Can TextCortex Add-on Help You?
You can use the TextCortex add-on to generate, rewrite and edit various types of texts on more than 2000 online platforms.
Therefore you can:
🔥 Convert as few as three bullet points into full-length emails.
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🔥 Use over 60 AI templates, including the ones for email marketing.
🔥 Find the right tone of voice with a Change Tone feature.
🔥 And many more.
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1. What is a Good Open Rate for Emails?
It will depend on the industry, but an average open rate should be 17-28%. Moreover, the open rate has increased by 3.5% since 2020.
2. How to Increase Email Open Rates?
You can increase email open rates by doing lots of A/B testing to see what works best for your target audience.
In addition, make sure to have compelling subject lines, concise copy that presents you as a credible problem-solver, and a dynamic and clear CTA:
3. How Do You Politely Follow Up in an Email?
You should arm yourself with patience and make the prospect focus of your email. You should also call your prospect to action and send your follow-up in approximately two days.
If you’re hungry for more info on follow-up emails, make sure you don’t miss our blog How To Write A Follow-Up Email To Potential Client [+ 5 Examples]