8 Effective Ways To Use AI in Email Marketing

Check out the 8 effective ways on how to use AI in email marketing to grow your business starting today.
Ivana Vidakovic
October 22, 2022

Did you know that the average industry email open rate is 21.33%?

We utilize an email marketing strategy to raise awareness about our business, attract new leads and strengthen relationships with current customers.

Open rates are one of the best ways to tell whether people read emails you are sending to them.

Since the average daily email volume for the average person is over 100, this is not an easy task.

At the same time, it is precisely why the most successful companies utilize AI solutions for their email campaigns —  to improve email content when informing their consumers about new offerings.

In today’s article we’ll show you 8 effective ways to use AI in email marketing to grow your business starting today.

Let’s dive in! 🌊

8 Ways On How To Use AI In Email Marketing

1. Understand the Customer's Lifecycle

The initial phase of email marketing throughout the customer lifecycle focuses on recruiting possible customers.

With the help of AI, businesses can sift through a mountain of data about their customers and identify the most promising leads.

The next phase of the customer lifecycle entails communicating with prospective buyers in a way that encourages a high response rate.

At the very end of the retention process, AI is used to re-engage dormant customers. It allows you to stay in constant contact with your clientele, which is essential for fostering brand loyalty.

2. Create Attention-Grabbing Subject Lines

Did you know that including emojis in your subject line reduces your open rates by 6% and increases your unsubscribe rates by more than 40%?

On the other hand, If the subject line is ineffective, your email will end up in the trash folder.

So where is the balance?

Creativity levels can vary from person to person. Hence, this factor can't be measured. However, innovation affects the quality and engaging aspect, which is crucial in the business sector.

Since most email recipients judge a book by its cover, your subject line must be personal, eye-catching, and unique.

How can AI help here?

AI can help mass-produce emails or create subject lines that resonate with readers.

Free tools like Subjectline.com can help you evaluate the efficacy of your email subject lines and provide guidance if improvements are necessary.

Pro Tip: AI writing solutions, such as TextCortex, provide a rewriting function that enables you to modify your text for improved content and the desired tone of voice.

For example, if you need to rewrite your subject line, you can select the text, click on the logo, and select the desired voice style.

You may increase engagement and influence the open rate by alternating between various styles.

3. Personalize Your Email Content

People hate irrelevant, impersonal emails, especially weekly batches. Because of this, batch and blast, email marketing has changed over time.

Thus, most successful marketers utilize AI in their email marketing strategy to enable more effective market segmentation and personalization.

Currently, 62% of marketers believe that the customization of emails is the most effective strategy.

Emails that are amusing and insightful are more likely to be opened and read —  like ones you would send to friends and family, not customers.

Show your customers that you value their individual needs.

AI can help with this because it can generate emails based on audience segments showing similar behavior.

For example, TextCortex allows you to compose custom emails without leaving the window you're using to send them.

First, you can list all the key arguments you want to emphasize. (in the form of bullets).

Then, after selecting the text you intend to email, click the logo and select the "Bullet to email" option.

You can use TextCortex to experiment with various output configurations and feature combinations until you find the one that best suits your needs.

And what’s best is that you can use various outputs for A/B testing of your campaigns. 

4. Restructure Email Campaign

Email marketing campaigns can be broken down into smaller sub-campaigns using AI-powered tools to improve inbox delivery.

With email privacy becoming more of an issue, it is more important than ever for email marketers to focus on email delivery.

Using AI, you can schedule emails about abandoned shopping carts to be sent at specific times, regularly, or in response to certain events.

For example, Totango's templates can help you maximize the customer experience through automated, hyper-targeted email messages. 

Templates are handy if you're having trouble coming up with fresh campaign ideas.

5. Leverage AI Segmentation

Manually dividing your email list into distinct categories is time-consuming and error-prone. For that reason, many marketers use AI tools to automate this procedure.

By using data from current customers to create distinct segments, artificial intelligence can help email marketers organize their contact lists.

This information includes past purchases, browsing habits, and favored products. The AI system then uses this data to create email lists for each segment and sends customized emails to each.

For example, the MailChimp tool is an excellent solution that can provide extensive segmentation reports any business should have.

Moreover, thanks to AI, you no longer have to guess about the kinds of products that will sell or the styles of writing that will be most appreciated.

Using segmentation, you’re able to deliver more personalized emails to specific group of people and get a better response.

6. Customize Email Retargeting

It may come as a surprise to learn that 59% of consumers say emails impact their shopping decisions.

Using AI, you can target specific customers with highly relevant emails in your email retargeting strategy.

Some customers may act on your email immediately, while others may need a day or two to think about it.

Artificial intelligence comes in handy here by timing the delivery of targeted emails.

To further increase the value of your sales, you can use email retargeting that include specifically chosen products based on an algorithm.

Some AI tools such as MailChimp use predictive insights to facilitate sending targeted emails to the eCommerce industry.

7. Promote Your Products

With the help of AI, businesses can keep tabs on their customers' online movements and respond with highly personalized product recommendations via email.

Emails can be updated in real-time to include personalized product and site recommendations.

This Zivame email, for instance, informed customers that the reviewed item was available in a tightly limited supply.

As you can see, artificial intelligence can tailor suggestions to each customer based on their previous interactions and interests.

It can be challenging to write innovative product descriptions when you have so many items at your disposal. Fortunately, tools like TextCortex's Autocomplete may help you give a thorough and engaging description of your offering.

Include a bulleted list of all the features of your product, select them all, then click the logo and pick the Autocomplete option.

And last but not least, let's check how AI can ensure our email list is always fresh.

8. Clean Up Your Email List

It's a hassle to have to go through all of your email contacts one by one and organize them.

To ensure that your email lists are reliable and will not be flagged by email service providers (EPS), you can use algorithms that make use of machine learning and artificial intelligence email tools.

Using AI-powered solutions to clean up email databases can improve deliverability by removing old contacts and updating information like email addresses, phone numbers, and job titles.

Wrapping Up

Email is essential to any sales funnel strategy. They are an effective method of influencing leads to interact with your business. 

And to establish an effective email marketing strategy, AI tools offer enormous assistance in collecting customer information. 

You can use this information to send only emails that your subscribers are interested in receiving — compelling content that is in alignment with their search intent.

So, how to start using AI in email marketing? 

We advise you to employ the TextCortex tool, which can accomplish more than 80% of your writing tasks and deliver original, SEO-friendly content at scale.

What is TextCortex?

TextCortex is an AI-powered writing assistant designed to minimize your routine tasks and make your writing easier. 

It utilizes complex algorithms and machine learning processes to understand the context of your text and provide the most relevant keyword-oriented output.

TextCortex offers a  web app and a Chrome extension that can assist you with any content form.

Blog posts, emails, product descriptions, ads, social media posts, and more are just part of the arsenal you can have at your disposal within seconds.

Furthermore, with TextCortex, you can:

💡Mix AI-generated content creation with traditional writing.

💡Save your creations as projects.

💡Edit text, layout, and import images.

💡Write blog posts from 5-word-ideas.

💡Transform bullets to emails.

💡Rewrite your content without changing its meaning.

💡Expand your sentences and paragraphs for more information.

💡Summarize portions of your piece for a brief information.

💡Change tone of voice to influence the engagement.

💡Translate your text in 10+ languages.

💡Write your content in 72+ languages.

💡Leverage AI writing assistance on 30+ online platforms.

To start using TextCortex, all you need is your email and a will to explore.

Download Chrome extension today to earn free 10 daily creations to find out how TextCortex can improve your writing while adding excitement to your workflow.

Your AI partner is ready to (re)write content.

Save time and grow business using TextCortex. Generate marketing and website content in seconds using AI today.

Start writing with AI

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