Have you ever received or read an email or message that came across as cold, sterile, or even rude? 

It's essential to cultivate a pleasant tone of voice that comes across as open and compassionate in our interactions with others.

You can significantly improve relationships with your audience and the reception of our message by adopting a more friendly tone.

And because this is such an important writing technique, we'll today teach how to develop a friendly tone of voice that will bring meaningful relationships in 5 simple steps.

Let’s start!


  • A friendly tone of voice can make relationships stronger, make people more likable, build trust, and make communication easier.
  • You can make your writing or speech sound natural, friendly, and easy to understand by using language from everyday conversation.
  • Directly talking to your readers as people is a good way to get them interested in what you have to say.
  • By putting yourself in someone else's shoes, you show that you value and respect their ideas, beliefs, and experiences.
  • Using humor in your writing can be a great way to make a friendly connection with your audience.
  • Choose upbeat and positive words, and focus on solutions instead of problems.
  • Using TextCortex's add-on features, you can write in a way that feels true to who you are and what you believe in.

What is a Friendly Tone of Voice in Writing?

A friendly tone of voice is a writing style we use to make the reader feel at ease and welcome.

It leaves a good impression and invites the reader to approach the content with an open mind.

By developing a friendly tone of voice in writing, we can better connect with our readers and share useful information with them.

Benefits of a Friendly Tone of Voice

A friendly tone of voice can strengthen relationships, increase likability, foster trust, and make communication more efficient overall.

But let’s review some of the examples of how a friendly tone of voice can be beneficial in different contexts:

1. Customer service — Using a pleasant tone of voice when responding to customer service inquiries can help put the customer at ease, build connections, and boost the customer's satisfaction with the service you provide.

For instance, saying, "I'm happy to help you with that!" with a smile on your face is one way to make a customer's day.

2. Sales — Using a warm and inviting tone of voice in a sales setting is a great way to connect with potential customers. This can improve your chances of making a sale.

For example, using a friendly tone of voice and phrases like "I think this product would be perfect for you!" can help put a customer at ease and make them more receptive to the sales pitch.

3. Teamwork — Taking on a more personable tone of voice in the organization can improve team morale and productivity. It can make everyone on the team more comfortable when it comes to voicing their opinions and collaborating.

You can, for instance, encourage teamwork and collaboration by saying in a positive, friendly tone of voice, "That's a great idea, let's work together to make it happen!"

Now that you know how beneficial it can be, let’s discover techniques to develop a friendly tone of voice.

5 Steps to Effectively Develop a Friendly Tone of Voice

1. Use Conversational Language

A warm and inviting tone goes a long way toward connecting with your readers or listeners, regardless of the medium you use.

Using conversational language is one strategy for accomplishing this.

You can achieve natural, approachable, and relatable writing or speech through the conversational language you use in everyday conversations. 

By incorporating the following techniques into your writing, you can make your readers feel more comfortable and engaged:

1.1. Use Contractions ✔️

Use contractions like "I'm" and "you're" to sound more natural in writing and speech.

Formal: "I do not think we will be able to meet the deadline."
Friendly: "I don't think we'll be able to meet the deadline."

1.2. Use Personal Pronouns ✔️

First-person pronouns like "I" and "you" make writing and speech more conversational.

Formal: "The company believes that it would be beneficial to explore new markets."
Friendly: "We think it would be a good idea to look into some new markets."

1.3. Change Sentence Length and Structure ✔️

Using different sentence lengths and structures can give your writing a more natural flow.

Formal: "Due to the inclement weather, the event has been postponed until further notice. We apologize for any inconvenience this may have caused."
Friendly: "So, unfortunately, the weather's not on our side, and we're gonna have to postpone the event for a bit. We're really sorry about any hassle this might cause."

2. Address Your Readers Directly

Directly addressing your readers as individuals is an effective way to gain their interest in what you say.

This is an excellent technique for giving your writing an authentic and entertaining voice. 

In addition, when you address your readers directly, you immediately create friendships with them and make them feel like they are an integral part of the discussion.

This way, you can hook your readers and keep their interest throughout the piece.

Some suggestions for speaking directly to your audience:

2.1. Ask questions ✔️ 

Pose questions to create opportunities for interaction with your content.

Formal: “Lack of inspiration is also known as writer's block.”
Example: "Have you ever struggled with writer's block?"

2.2. Provide Helpful Tips and Tricks ✔️ 

Provide helpful tips and advice to encourage engagement.

Formal: “Here are 5 suggestions for managing stress during a hectic workweek.”
Friendly: "Here are five tips for coping with stress during a busy workweek."

2.3. Use Personal Anecdotes ✔️ 

Use your personal anecdotes to build credibility and appreciation.

Formal: “Public speaking can cause anxiety.”
Friendly: "I used to struggle with public speaking, but I learned a few tricks that helped me overcome my nerves."

3. Show Empathy

One of the keys to effective communication is showing consideration for the audience.

By empathizing with others, you demonstrate that you value and respect their thoughts, beliefs, and experiences.

This helps people feel comfortable opening up to one another and sharing their thoughts and feelings.

Some suggestions on how to convey sympathy in your writing:

3.1. Acknowledge Your Readers' Experiences ✔️ 

Acknowledging the struggles of your readers is a great way to demonstrate your empathy for them.

Formal: "Job search process can be overwhelming and stressful"
Friendly: "I know that the job search process can be stressful and overwhelming."

3.2. Use Language That Validates Their Emotions ✔️ 

Write in a way that affirms the feelings of your readers and assures them that you stand by them no matter what.

Formal: "Your frustration is justified."
Friendly: "It's completely understandable to feel frustrated with the situation."

3.3. Offer Support and Encouragement ✔️ 

Be there for your readers by giving them words of encouragement and support.

Formal: "Only capable ones have the ability to overcome this obstacle"
Friendly: "I believe in you, and I know you can overcome this challenge."

4. Use Humor (Where Appropriate)

Writing with a humorous tone can be a great way to connect with your audience in a friendly manner.

Using humor is a great way to make your writing more engaging and establish a bond with your readers.

However, it's important to use humor tactfully to avoid offending or being insensitive

And to add some humor to your writing, consider the following:

4.1. Use Appropriate Humor ✔️ 

Avoid making jokes that might be considered offensive or insensitive, and ensure your humor fits the context.

Formal: “The only thing worse than a negative review is a negative review.”
Friendly: "Remember, the only thing worse than a bad review is a bad review with a clown nose on. Just kidding, I wouldn't do that to you... or would I? See you all soon!"

4.2. Use Exaggeration ✔️ 

Humor and reader engagement can be increased through the use of exaggeration.

Formal: “I am really overwhelmed with meetings.”
Friendly: "I said I would rather do a hundred burpees than sit through another meeting about meetings."

4.3. Use Irony or Sarcasm ✔️ 

Using irony or sarcasm is a great way to add a touch of wit to your writing.

Formal: “I don’t find this feedback useful.”
Friendly: "Thanks for giving me the feedback that I didn't ask for, it's exactly what I needed to hear."

5. Use Positive Language

Using cheerful, upbeat language in your writing is a great way to strike a friendly tone and win over your readers. 

For instance, employing lively, self-assuring, and motivational language is a powerful technique for emphasizing positive outcomes rather than problems.

Some suggestions on how to utilize a positive language into your writing are:

5.1. Focus on Solutions ✔️

Instead of dwelling on the negative, consider possible solutions when discussing problems or obstacles.

Formal: "We can't meet the deadline."
Friendly: "Let's brainstorm ways to speed up the process and get this done on time."

5.2. Highlight Achievements ✔️

Honor your progress and use it as motivation to keep pushing forward.

Formal: "We still have a lot of work to do."
Friendly: "We've made great progress so far, and I'm excited to see what we can achieve next."

5.3. Use Empowering Language ✔️

Write in a way that empowers your audience and motivates them to act.

Formal: "I don't think I can do this."
Friendly: "I'm going to give it my best shot and see what happens."

Develop a Friendly Tone of Voice With Artificial Intelligence

Follow these 5 steps to create a friendly tone of voice that will help you reach your audience easier and get the results you want.

But we shouldn't overlook the fact that we live in an age where automatic solutions are readily available.

Also, nobody voluntarily wants to do something that takes a long time and a lot of effort, right?

In this vein, we wish to reassure you that, with the help of the AI tools such as TextCortex extension, you can still write in a way that feels authentic to you while still achieving the desired tone.

All you need to do is to highlight the text you want to tweak and choose the “Tone” feature.

But, this is not the only reason why you should consider utilizing this tool. 

Besides the ability to toggle between 10+ most popular tones of voice such as urgent, encouraging, formal, decisive and more, TextCortex offers 9 additional paraphrasing solutions, including:

🎯 Rewrite feature to improve your paragraphs for better context.

🎯 Summarizing feature to get brief info from long pieces.

🎯 Expanding feature to lengthen your original text.

🎯 Autocomplete to extend your sentences into full paragraphs.

🎯 Translate option to get original content into 25+ other languages.

🎯 Text-to-Speech feature to proofread your content using voice overs.

🎯 Bullet to email to generate completed emails from bullet points.

🎯 Long-form feature to generate up to 300-word posts in a single strike.

🎯 Zeno mode to let AI predict the most relevant output.

🎯 Brainstorming features to instantly get into content writing.

🎯 Zeno Chat feature to start human-like conversations with our AI writers and get desirable outputs.

Furthermore, TextCortex add-on successfully integrates with 2000+ online platforms, enabling you to improve your content almost anywhere on the web.

Interested in exploring all TextCortex capabilities?

Sign up now to find out how TextCortex can improve your writing skills while enabling you to adjust the tone of your message to any situation.