Did you get the task of writing a sales introduction email?

After only 5 minutes, you realize the task is not simple. And, after 45 minutes, you are still unsatisfied with how it looks.

You know what it should show, but every version has a “Hey buddy” vibe, or it is all bleak and generic.

Today we will help you prepare for such a task with examples of balanced sales introduction email templates for different approaches.

And since we are such a friendly crowd, we will help you catch fine lines and what to pay attention to when customizing any of them.

Let’s break the cycle and learn how to do it right.

What Are Sales Introduction Emails and Where Do We Use Them

As a salesperson, you are fighting for leads every day. Some of those leads come with recommendations, and you seal the deal in record time. Those are good days.

Most of them are not like that, and you need to reach out to people and sometimes even to complete strangers.

At this moment, introduction emails come into play to spread the good word about your company and increase the pool of potential customers.

Where To Deploy Them

The most common use is the cold email strategy, but as you will see further down in the article, some other situations call for such a connection.

Introduction emails make first contact with potential customers or partners.

A well-written introduction mail will go beyond a simple introduction, it will start conversion, and for that to happen, it needs to stand out from the crowd.

Here are some situations when sales introduction emails are needed:

  • Introduction as the first contact to prospect company to start a conversation.
  • Introducing people to each other, like new members of the team or other company reps with which you are in collaboration.
  • Presenting a new product or service to leads
  • Presenting a new product or service to leads

Now that we have covered the basics, we can discuss what makes a good sales introduction email.

After that, we will show you sales introduction email templates that stand out and increase the response rate.

What Are Key Segments of Sales Introduction Emails

To properly introduce sales introduction email templates, we will first explain what segments need special attention so you can spot them in the examples we will provide.

1. Developing Eye-catching Subject Line

The subject line is the first thing the recipient sees when looking at your content.

And it will be the only thing he sees if you do not invoke curiosity with those few words.

Without a subject line that draws attention in a full inbox, the chances of prospects opening an email are extremely small.

A personalized subject line containing the recipient’s or company name is a good start.

Stanford university’s research shows adding the reader’s name to the email’s subject line increases the email open rate by 20% and generates 31% more sales leads.

The subject line should indicate possible gains of opening the email but not giving it all up.

When creating your own sales introduction email templates, you can use subject lines like:

How [Your Company Name] Helped [Industry] Company Achieve [Result]
Introducing [Your Company Name] - [Prospect's Company Name]

2. Keep Them Reading

Once a prospect opens the email, a scanning stage begins. At this time, the reader is looking for points of interest.

Email intro plays a great role at this stage. At this moment, you want to present a major benefit that the prospect could get from you.

Often, value drives potential customers to continue reading, but you can always spice things up with a few tricks.

For instance, you can play to the reader's ego

Everyone feels better when someone acknowledges their efforts, and better feelings about your company are a bonus in any situation, especially as a first impression.

I came across your company, [Prospect's Company Name], and was impressed with the work you're doing in [Industry].

3. Building Connection on Shared Interests

As we mentioned, the most common use of introduction emails is in cold email campaigns.

And this means that, in most cases, you have no prior relationship with the person you are targeting.

When you provide, your name is just the first step in creating familiarity. 

Anyone can give you their name, but when you discover there are shared interests and experiences, it is something more.

Extreme examples of such behavior in everyday life are firefighters or police officers. 

Here is how you can build connections in sales emails:

I saw your comments in a memo about [topic] and loved the view you had about [specific section] since I had a similar experience.

Pro Tip

The tone you use to present shared experiences or interests needs particular attention so you do not come off as intrusive.

An excellent way for you to adjust this approach is the Tone feature in TextCortex. You can use one out of 10+ settings that you can use for a strictly business or more casual vibe.

Simply highlight the sentence, and choose the “Tone” feature from the rewriting menu.

4. State Your Intent 

Surprisingly often, marketers leave out the reason behind their outreach, out of fear of sounding forceful.

There is nothing wrong with presenting your plan as a desired way of continuing communication.

If you clearly state your intent of scheduling a call or meeting, it directs the reader on what to do next. 

The proposal for the meeting is not set in stone, readers can always choose different ways of communication if they prefer, and you will adjust.

Furthermore, a lack of proposal for further communication may feel like an incomplete message if we assume you are not writing just to brag about your company's awesomeness.

I would love the opportunity to learn more about your current challenges and explore how we can help. Would you be available for a brief call next week?

5. Let Your Customers Speak For You

Social proof is a well-established practice in marketing, yet many companies still fail to unleash the power of customers’ opinions for marketing purposes.

Every time a company makes some bold claim about how they or their products are great, customers take it with a pinch of salt.

Under social proof, we can take testimonials, endorsements, statistics, or reviews.

In the case of sales marketing emails, representatives use sales/results statistics or endorsements statements of partner companies with recognizable names in the industry.

In this example, we can see the use of the first model and a hint of the second one:

[Client's Company Name], a [Industry] company like yours, was facing [Challenge] when they came to us. Through our [Your Company's Area of Expertise], we were able to help them achieve [Result] and increase their revenue by [Percentage/Amount]

6. Making Your CTA Clear Like Crystal

One CTA per mail keeps the crisis away.

As presented in numbers, CTA in an email increases clicks by 371% and sales by 1617%.

Since CTA is such an important part of your strategy, pay special attention to how you formalize it and where you position it in your email.

If you make your CTA concise, the reader will not wonder what to do next. 

Ask for explicit action like pressing a hyperlink or replying to the email to develop communication further.

The key to making the call-to-action work is to make it clear

Don’t rely on the prospect to figure out what to do next. Instead, tell the readers and do it in the simplest way possible.

sales-introduction-email-templates

The general rule is to position the CTA at the end of your strongest point. In the case of introduction emails, it is close to the end, just before you say your goodbyes.

I believe your company, [Prospect's Company Name], could benefit from our services as well. Would you be open to a quick call next week to discuss how we can help you achieve similar results?

7. Wrap Up Everything With Your Signature

Once your email has done its job of grabbing the attention of readers, they will take a peek at your signature.

You can create your signature in many different ways. After all, it is your signature.

What you want to aim for is to leave a sense of professionalism and clarity.

We can recommend some set of information you should consider including in your signature:

  • Your first and last name
  • Job title, department, or other info that convinces the prospect that you’re a person worth listening to
  • Contact information phone number, email, office address, etc.
  • Social profiles (recommendation is to show only business related profiles)
  • A calendar booking link is a bonus in introduction emails

The example below is an excellent signature that you can use in your sales introduction email templates.

email-signature

4 Sales Introduction Email Templates To Get You Started

Template 1: Personalized Introduction

A personalized introduction is a statement or greeting that is tailored specifically to the person or audience you are addressing.

It shows that you have taken the time to understand their interests or needs and helps to establish a connection or rapport with them.

Subject: Introducing [Your Company Name] - [Prospect's Company Name]

Hi [Prospect's Name],
I hope this email finds you well. My name is [Your Name], and I'm reaching out from [Your Company Name]. I saw your comments in a memo about [topic] and loved your view about [specific section]since I had a similar experience. We specialize in [Your Company's Area of Expertise] and I noticed that your company, [Prospect's Company Name], could benefit from our services.
I would love the opportunity to learn more about your current challenges and explore how we can help. Would you be available for a brief call next week?
Thank you for your time and consideration.
Best regards, [Your Name]

Template 2: Industry Insight Introduction

An industry insight introduction is a brief statement or observation that highlights a current trend, issue, or development in a particular industry. It is often used in business or professional settings to initiate a conversation or establish credibility with someone in the same field.

Subject: [Industry] Trends and How [Your Company Name] Can Help

Hi [Prospect's Name],
I came across your company, [Prospect's Company Name], and was impressed with the work you're doing in [Industry]. As someone who's passionate about this industry, I thought you might be interested in some recent trends we've been seeing.
At [Your Company Name], we've been helping companies like yours adapt to these trends and achieve [Desired Result] through [Your Company's Area of Expertise].
Would you be open to a quick call next week to discuss how we can help your company achieve [Desired Result] in this ever-evolving industry?
Thank you for your time and consideration.
Best regards, [Your Name]

Template 3: Referral Introduction

The purpose of a referral introduction is to establish a connection between the two parties based on the trust in the judgment of the third party both participants know.

Subject: [Referral's Name] Recommended I Reach Out to You

Hi [Prospect's Name],
I was recently speaking with [Referral's Name] and they recommended that I reach out to you. They mentioned that your company, [Prospect's Company Name], could benefit from our services.
At [Your Company Name], we specialize in [Your Company's Area of Expertise]. I would love the opportunity to learn more about your current challenges and explore how we can help.
Would you be available for a brief call next week?
Thank you for your time and consideration.
Best regards, [Your Name]

Template 4: Social Proof Introduction

A social proof introduction is a strategy that highlights your credibility by referencing your previous accomplishments or the positive feedback you have received from others.

Subject: How [Your Company Name] Helped [Industry] Company Achieve [Result]

Hi [Prospect's Name],
I hope this email finds you well. As someone who's passionate about [Industry], I wanted to reach out and share a success story from one of our recent clients.
[Client's Company Name], a [Industry] company like yours, was facing [Challenge] when they came to us. Through our [Your Company's Area of Expertise], we were able to help them achieve [Result] and increase their revenue by [Percentage/Amount].
I believe your company, [Prospect's Company Name], could benefit from our services as well. Would you be open to a quick call next week to discuss how we can help you achieve similar results?
Thank you for your time and consideration.
Best regards, [Your Name]

How to Create Introduction Email Templates With TextCortex

You should have a firm grip on what is required to make effective introduction emails.

With the information we shared today, you should have the confidence to create your sales introduction email templates.

If you need additional assistance, do not hesitate to use an AI writing tool like TextCortex add-on.

For instance, did you know that the TextCortex rewriting tool allows you to convert bullet points into an easy-to-read email?

To do this, simply use bullet points to outline your email's main points, and then select the appropriate option from the rewriting menu.

Furthermore, ZenoChat uses input made in plane luggage to create coherent and sharp emails.

The program-generated results with minimal changes are ready as a sales introduction email template.

In addition, you can significantly benefit from features such as rewriting, Text-to-speech, auto-completing, expanding, and more.

Why Consider It?

Utilizing the TextCortex Chrome extension, you can:

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🙌 Leverage 60+ templates within any textbox and produce the needed content.

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Claim your account right away to enhance your writing abilities and ensure that your sales introduction emails never miss an opportunity for a reply.