Are you in the corner creating the best product title to increase conversion rate?
Finding the best strategic solution to increase sales on an e-Commerce shop can sometimes be very challenging and a never-ending battle.
Shoppers can’t enter your eCommerce store physically, so they can’t smell, taste, or try your products to choose which one to buy.
To attract them, you need to provide shoppers with a virtual taste and experience of your products through visuals and text.
What is the best way to do that?
Creating product titles that are effective and different from everything else the market already offers and keeping up with your competition.
This article will introduce basic guidelines on the best product titles, examples by category, and what to avoid when creating them.
In addition, you will get tips on how you can improve product title’s efficiency to boost your conversions.
Roll up your sleeves, and let’s get started.
Product titles are responsible for alluring potential buyers, getting them interested in considering your product as an option for purchase.
They have four essential functions in the selling process:
For example, let's say you are selling a T-shirt made of cotton available in black color and all sizes.
You need to create a product title that will be convincing enough to attract shoppers to click specifically on your product and not on thousands of similar ones with the same attributes.
Optimizing your product titles is crucial because it will provide a wider net of consumers and increase your chances for successful conversions.
Product titles should clearly conduct what you're selling.
Here are some of the things you shouldn't overlook when creating product titles:
If you were ever wondering why your click rate is low, compare these recommendations with some of your previous product listings. Maybe you can find a part of the answer.
Product titles are your primary strategy to persuade buyers to click specifically on your product instead of competitors.
Also, every successful eCommerce owner knows that SEO optimization is the best possible way to "arrange" your product names.
This way, you will satisfy both–search queries and users' expectations.
Did you know that shoppers rather browse products than search for them?
This can be your perfect opportunity to catch their eye with attractive product titles.
Try applying these steps to improve your rating performance:
Brand - Model - What it is - Color - Material - Other Relevant Specification
These basic rules are easy to apply and can make a noticeable distinction in engaging with your consumers.
Let's put these tips into practice to get a better perception of bad vs. good product title examples.
You can use these examples to implement changes to your product titles. This way, you will increase product title performance in the search queries.
Using this as your guide, you will start creating product titles that look much more proficient and hook buyers to engage more.
Let’s go through some of the best product title examples and templates to create more effective and engaging product titles.
This example can help you drastically improve your apparel product titles to improve the user experience by providing them with all the relevant information about the product.
On the other hand, it will also have a significant influence on your SEO ranking.
In this example, you can notice how information like the count of pieces gives a clear picture to the buyer of what he can expect to get in package.
Providing such information in your product title will significantly help buyers understand what they will get and impact their interest in finding out more about the product.
Specifying attributes like size or product material is relevant information often included in buyers’ searches.
Adding such information in your product title for the hard goods category will improve performance in search queries. Make sure to add all relevant attributes you think can be interesting for buyers so they can easily find your product.
When creating product titles for the electronics category, avoid going overboard, including irrelevant information. To stand out these kind of products, people often include information such as features and accessories in the product title.
From buyers’ perspective, that is not important for the search query and should be included in the product description. Instead, you can add information about Model X, which is more likely to be included when searching products from the electronics category.
In this example, you can notice how the information about an occasion can become a valuable keyword to specify seasonal product categories.
Make sure to include words like “Wedding”, “Christmas”, “Halloween” to attract buyers to your products.
Book category is maybe the most straightforward category for product titles.
When searching books, people will enter the exact name of the book or the author to find it. However, adding format information such as “hardback box set” will attract more attention and can be used as a keyword for specified searches.
So, what is the ultimate goal for product optimization, and how can you benefit from it?
Well optimized products will maximize your sales and conversion rates.
Following the best practices of successful companies is an excellent way to start creating your own magic formula to create satisfying product titles and descriptions that will attract more consumers and shake up your sales performance.
The following ones are the most beneficial:
Optimized product titles mean nothing without high-quality product descriptions that will support them for sales and SEO.
Why are product descriptions that important?
You write product descriptions because people mostly use them to decide which product to buy.
And the average cart abandonment rate across all industries on eCommerce stores is 69.89%.
Optimizing product titles and descriptions will definitely help you increase conversions and sales.
Therefore, they product descriptions contain sufficient information based on features and benefits that are ultimately important to consumers to decide if the product is relevant or not.
Good product titles need to stand out and attract more potential consumers. High-quality product descriptions should convince them to buy the product.
However, if you want to score high in your performance and ratings, you should consider putting optimization tools, such as TextCortex, to practice.
So, let's look at how product description generation looks with the TextCortex Product Description feature.
Possible outcome generated in one second:
Not bad, huh?
If you start using it as part of the sales process, you will never have to think about missing important opportunities, wasting time, or wasting money ever again.
TextCortex helps you produce a much higher number of quality descriptions in seconds.
To launch your product descriptions in seconds and increase your sales and SEO ranking, start using TextCortex for free and start optimizing your products today.
Save time and grow business using TextCortex. Generate marketing and website content in seconds using AI today.