One of the latest surveys shows that one in 4 marketing companies dedicate between 10% and 20% of their marketing budget to collaboration with influencers.

In addition, the same research shows a jump from 5% to 23% in one year when we look at marketing companies dedicating 40% or more of their budget to attract influencers.

So, most marketing agencies are aware of trends and are adjusting their approach.

Today we will discuss some scenarios when communicating with influencers, and additionally, we will present the best influencer outreach email templates to increase the effectiveness of your campaign.

Let’s discuss how to talk to the upcoming marketing force called influencers.

Who Are Influencers and Why Do You Need Them

An influencer uses specialized knowledge, authority, or insight into a specific subject to sway the target audience's opinions.

How big of a sway?

For instance, research shows that 50% of Millennials trust influencers' recommendations on products, just for comparison, favorite celebrities have 38% in the same category.

In addition, influencer marketing has impressive ROI(return on investment) with an average of $6.5 revenue made for $1 invested.

influencer-revenue-outreach-statistics

Influencers' presence and credibility can help your company with the following:

  • Developing brand awareness.
  • Increasing page traffic.
  • Creating new leads.
  • Generating sales.

In essence, influencers are not your targeted audience to sell them your product. In reality, you are actually buying theirs.

Key Points You Should Use In Creating Outreach Emails

When you are writing outreach emails, you should keep in mind some basic rules.

At this point in the article, we will talk about those rules and explain how to implement them.

1. Know Who You Are Talking To

The first thing you have to get right when reaching out to influencers is to find the right ones. 

There are a few parameters when to look for considering influencers for collaboration:

  • Relevance
  • Reach
  • Engagement

Fame is not everything. Some influencers are famous for the wrong reasons and can have an unwanted effect on your marketing campaign.

Influencers’ public image should align with your brand’s image.

You can make a campaign plan when you know to whom you are sending a proposal.

2. Make Clear Plan of Action

Once you have narrowed down who you want to work with, you can plan how to approach them and what to expect.

Your offer should balance what you can offer and what influencers might ask for.

The incentives you offer usually fall into these categories.

  • Product discounts - Discounts for your products are attractive for influencers with a smaller follower base. The goal is to get your product in their hands for everyday use, promoting you even in real life.
  • Giveaways - You can expand your influence with free products for the wider public introducing them to your product portfolio.
  • Shoutouts - Influencers' reach is their main product. If you offer them recognition in your campaign, it is beneficial for both sides.
  • Commission - Affiliate links can drive influencers to pay more attention to potential sales they send your way since it is also profitable for them. 

Plan your benefits in line with the capabilities of the people you are targeting.

3. Keep Your Message Short

Influencers are busy like any other entrepreneur, so don’t waste their time with long messages.

With an email containing a concise message, you show respect for their time and increase the chance of them reading your proposal all the way. 

4. Make Your Email Personalized and Friendly 

Yes, you are making a business proposal, but if you make it personal, a response will follow. 

Emails with the best results have traits like: 

  • Identify yourself and your organization in the first line of the email.
  • Keep the conversation light but professional.
  • Show appreciation for the recipient's previous achievements.

5. Use Numbers in Presentation

When you present your plans for collaboration, bullet points or numbered lists make a clear message and emphasize what you see as important.

Numbers will draw attention to parts of emails where you talk about concrete proposals and the benefits you expect from the collaboration.

6. Include a CTA at The End of Your Message

Have you ever watched a TV show or played a game whose end did not feel as regarded as you were expecting it to?

When the reader opens the email, CTA should stand out from the rest of the text, indicating there is a reward at the end.

The goal is to persuade the reader to act on CTA. If you make it easy and visible, you are halfway there.

It is a good idea to create a CTA that allows a person to complete it in one click, leaving no space for mistakes.

7. Be sure to include the recipient's name in the email.

Even the best influencer outreach email templates can not prevent this common mistake.

If you pay attention, you will avoid situations where your outreach campaign looks mass-produced and falls short of the target.

8. Adjust Your Subject Line and Body of Your Email.

Minor adjustments to the Subject lines or email body can make a massive difference on the receiving end.

For instance, not everybody likes when people address them with their full name. Personal preferences like that in the subject line create familiarity.

If you have an encounter with a prospect, use it to get a better response.

Let’s Look At The Best Influencer Outreach Email Templates

With an understanding of your targeted audience, you can develop the best influencer outreach email templates to streamline the process and increase the effectiveness of our emails.

The Target of your outreach can depend on the campaign you are running.

Different targets require different approaches.

Let's break templates into segments relative to your goals.

1. Affiliate marketing

Influencer marketing and affiliate marketing frequently cross paths.

You can welcome them into your affiliate marketing program and start promoting your brand with ease because of the similarities.

Example of how you can reach out to recruit influencers to your affiliate team.

Subject: Affiliate Marketing Collaboration Proposal

Dear [Recipient’s Name],
I hope this email finds you well. My name is [Your Name], and I am reaching out to you on behalf of [Your Company]. We are interested in collaborating with you on an affiliate marketing campaign.
As you know, [briefly describe your company and your mission/values]. We think that your platform and your audience are a great fit for our brand, and we would love to work with you to promote our products and services.
Here’s how our affiliate marketing program works:
  • You could join our affiliate program by signing up on our website[Link].
  • We would provide you with a unique referral link that you can share with your audience.
  • You would promote our products and services on your platform, using your referral link.
  • When someone clicks on your link and makes a purchase on our website, you would earn a commission on the sale.
We are willing to offer you a competitive commission rate, and we would provide you with all the support you need to promote our products and services effectively. We can also provide you with exclusive discounts and promotions for your audience.
We believe that this collaboration would be beneficial for both our brands, and we would be happy to discuss the details of the program with you. If you are interested, please let us know, and we can provide you with more information about our affiliate program.
Thank you for considering our proposal, and we look forward to hearing from you soon.
Best regards,
[Your Name]
[Your Company]

2. Request For a Product Review

One of the best ways to boost sales and enhance customer perception of your brand is to ask for reviews.

You can enquire about their opinions of the caliber of your goods and services as well

as any recommendations, they may have for making them better.

Publications containing product reviews give a comparison to competitors' products besides driving sales directly.

Here is our recommendation for such an email.

Subject: Request for Review Of Our LATEST Product 

Dear [Reviewer’s Name],
I hope this email finds you well. My name is [Your Name] and I am reaching out to you on behalf of [Company Name]. We are a [brief description of the company] and we recently released a new product that we believe would be of interest to you and your readers.
We would be honored if you could take the time to review our product on your website/blog/social media platform. We believe that your honest feedback would be valuable not only to us, but also to your readers, who trust your opinion and rely on your expertise in the industry.
If you are interested in reviewing our product, we would be happy to provide you with a complimentary sample. Please let us know your mailing address and any specific product preferences you may have. We would also appreciate it if you could let us know the timeline for when you would be able to publish your review.
Thank you very much for considering our request. We look forward to hearing from you soon.
Best regards,
[Your Name]
[Company Name]

3. Brand Presence Email

When you focus on brand presence, the goal is to have the industry you are working in instantly associated with your company brand.

Influencers are a perfect way of delivering such messages to your targeted audience.

Here is an example of how you can make such a proposal to any influencer.

Subject: Introducing [Company Name] - Your Next Favorite Brand

Dear [Recipient’s Name],
I hope this email finds you well. My name is [Your Name], and I am writing to introduce you to [Company Name], a brand that offers [describe your products/services in a sentence or two].
At [Company Name], we are passionate about [your brand’s mission and values]. We believe that our [products/services] can provide value to people who [your target audience], and we would love to share our story with you and your audience.
We are reaching out to you because we think that your platform is the perfect place to introduce our brand to a wider audience. Your readers/viewers/followers share our passion for [industry or topic related to your brand], and we think that they would be interested in learning about our [products/services].
We would love to explore potential collaboration opportunities with you, such as: 
  • sponsored posts
  • product reviews 
  • giveaways 
We are open to any ideas you may have, and we would be happy to provide you with more information about our brand and products.
Thank you for considering our request, and we look forward to hearing from you soon.
Best regards,
[Your Name]
[Company Name]

4. Event Invitation

Every Industry relies on events where companies can meet and greet potential buyers, competitors, and, of course, media like influencers.

Influencers are taking larger pieces of media space every day, so treat them accordingly.

Here is an example of an invitation email we like to use.

Subject: Invitation to [Your Company’s] Influencer Event

Dear [Influencer’s Name],
I hope this email finds you well. My name is [Your Name], and I am reaching out to you on behalf of [Your Company]. We are excited to announce that we are hosting an exclusive influencer event, and we would like to invite you to attend.
The event will take place on [Date] at [Time] at [Location/Virtual Platform]. The purpose of the event is to 
[briefly describe the purpose and goals of the event, such as:
  • introducing new products/services, 
  • building relationships with influencers, 
etc.]. 
We believe that your influence and expertise would be valuable to the event, and we would be honored if you could attend.
During the event, you will have the opportunity to 
[list some benefits of attending the event, such as: 
  • networking with other influencers, 
  • meeting our team and learning more about our brand, 
  • trying our products/services, 
etc.]. 
We have planned an exciting program, which includes 
[list some highlights of the event such as:
  • keynote speakers, 
  • workshops, 
  • panel discussions, 
  • interactive activities
ect.].
To RSVP, please [provide instructions on how to RSVP, such as filling out a form or replying to this email]. 
Please let us know if you have any dietary restrictions or other special requests.
We have a limited number of spots available for the event, so please let us know as soon as possible if you can attend. We will provide you with more information about the event, including the agenda and any materials you may need.
Thank you for your consideration, and we look forward to hearing back from you soon.
Best regards,
[Your Name]
[Your Company]

5. Giveaways email

Compared to regular posts, Instagram giveaways get 3.5 times as many likes and 64 times as many engagements. 

For your company giveaways to produce the best results, you implement them on a “neutral” account.

You can propose such a collaboration using the template below.

Subject: Collaboration Proposal: [Your Company] Giveaway on [Recipient’s Platform]

Dear [Recipient’s Name],
I hope this email finds you well. My name is [Your Name], and I am reaching out to you on behalf of [Your Company]. We are interested in collaborating with you on a giveaway campaign.
As you know, [briefly describe your company and your mission/values]. We think that your platform and your audience are a great fit for our brand, and we would love to work with you to promote our products and services.
Here are the details of the giveaway campaign we have in mind:
  • We would provide you with a prize (or multiple prizes) to give away to your audience. The prize would be a product or service from our company.
  • You would promote the giveaway on your platform (e.g., social media, blog, podcast, YouTube channel).
  • You would set the rules and requirements for the giveaway (e.g., follow our social media accounts, tag friends, subscribe to our newsletter).
  • We would handle the logistics of the giveaway, such as shipping the prize(s) to the winner(s).
We believe that this collaboration would be beneficial for both our brands, and we would be happy to discuss the details of the giveaway with you. We can provide you with high-quality images and content to promote the giveaway, as well as exclusive discounts and promotions for your audience.
If you are interested in collaborating with us on this giveaway campaign, please let us know, and we can provide you with more information about the prizes and logistics.
Thank you for considering our proposal, and we look forward to hearing from you soon.
Best regards,
[Your Name]
[Your Company]

6. Follow-Up Email

Although it is easy for emails to get lost in clogged inboxes or for busy people to simply forget to reply, it is also simple to mistake a lack of response for a "no."

Chances of you getting a positive response from an influencer increase if you send follow-up emails.

A sample template below is a good starting point for such an outreach.

Subject: Subject Line of Original Communication

Hi [FIRST NAME],
I know you’re really busy, but I just wanted to send one last note in case you might want to work with us.
Let me know if you’re interested at all?
Best regards,
[Your Name]

How to Make Email Templates Unique With AI Writing Assistant TextCortex

Examples you saw in this article are the best influencer outreach email templates, but they are only frames, and you would want to add your personal touch. 

TextCortex can help you to get even more out of the templates we provide.

When you get stuck converting your idea into a coherent written email requisite to influencers, TextCortex can help you get the desired result. 

And how do I know this?

All writers get to that point.

For instance, if you have ideas on what to propose to a group of influencers, you can place those ideas in the form of bullet points and ask TextCortex to finish your job for you.

‍ZenoChat combines AI with natural language processing to take your input in everyday language and produce finished email proposals for giveaway campaigns or product reviews. 

You can start enjoying your work once more with that kind of help.

TextCortex offers many valuable features for writing emails, so let’s mention some of them, like paraphrasing, text-to-speech, auto-completing, expanding, and more.

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