Are you constantly struggling to get the results you want with your affiliate marketing emails?
You have built your subscription base, and still, growth is not at the level you know it can be.
So, what are your options?
Well, you can learn from your mistakes, or you can pick tips on how to write an affiliate marketing emails from experienced writers.
In today's article, we plan to give some guidelines on how to point your efforts in the right direction and get the wanted outcome.
Let's start a learning spree.
What is Affiliate Marketing, Who Uses It and Why?
Affiliate Marketing is a type of marketing where you're promoting other people’s products and earning a commission on each sale you make.
One of the latest researches shows that some form of the affiliate program is implemented by 80% of brands.
If we expressed this in dollars, it would say something like:
U.S. affiliate marketing spent 8.2 billion U.S. dollars in 2022 with a jump from 5.4 billion in 2017.
Did you know that $42 is earned for every $1 invested in affiliate marketing, so that’s the reason why companies spend so much money on affiliate marketing.
With a ballpark idea of what opportunities lie in the industry, we can now get into how to write an affiliate marketing emails.
We will start with some easy steps, so let’s jump into it.
How to Write an Affiliate Marketing Emails With High Conversion Rate
How to write an affiliate marketing emails with a high conversion rate can seem like a straightforward task, but it has its traps and unexpected turns.
If you follow some simple rules that we have listed in this article, your email marketing should bring you success.
1. Segment Your Audience
Before you start writing your emails, it is essential to know your audience. You need to understand their needs, interests, and preferences.
If you send a promotion to everyone in your mailing pool, you may get a few more unexpected clicks, but also, people might feel like you're spamming them.
Your knowledge of readers' inclinations will help you create tailor-made messages, making them more likely to click on your links and buy the products you are promoting.
2. Build Trust With Your Audience
People are more likely to follow your recommendations if they trust you and perceive you as an authority in your niche.
If you have built trust on one subject and the product you promote is from a completely unrelated sphere, you should explain why you trust this product.
Share helpful tips, insights, and advice related to the product you are promoting, and this will help establish you as an expert and increase the likelihood of people buying from you.
For instance, millionaires are well positioned to provide financial advice, even though they have earned their money in the media, they use the product to further increase their wealth.
Ever since I started earning more than I was spending, I started investing and letting my money work for me.
In years of working with “Company Name” I never felt my money is at risk.
You can diversify your financial portfolio using sound devices experts provide to all members.
3. Personalize your emails
Personalization is critical to making your emails stand out.
Personalized promotion emails have 29% higher open rates and 41% higher reaction rate than generic ones.
Use the recipient's name in the subject line and greeting to build rapport.
In the second step, tailor the content of your email to their interests and preferences, so the reader can feel you know his pains and how to make them better.
You can do this by segmenting your email list based on demographics or previous purchases.
Another way of showing that mail is not sent to the masses is to explain how you know details in their work.
For instance, you have seen their work, and you paid attention to their achievements.
Miss Smith, I was impressed with your organizing a petition to save a forest near my hometown. Since then, I have been following your blog on environmental protection.
4. Keep it Short and To The Point
People are bombarded with emails every day, so it is vital to keep your messages short and to the point.
People concentrate for around 15 minutes on a single task, making your job a bit harder since they need to read your email and follow up on your CTA inside those 15 minutes.
If you focus on the benefits of the product you are promoting, you can make a compelling case for the reader to act on your promotion.
Your emails are easy to read and understand if you avoid using jargon or lengthy explanations.
5. Make Your Subject Lines Magnets for Readers' Eyes
Your subject line is the first thing people will see when they receive your email.
It needs to be compelling enough to make them want to open it.
If you use expressions like "limited time offer," "exclusive discount," or "free shipping" to grab their attention, your open rate will flourish.
Furthermore, it is a good idea to keep your subject lines short and sweet and avoid using all caps or exclamation points, as this can make your email look like spam.
Golf enthusiasts tend to pay attention to your email if it has a subject line like:
Boost your long shots with a new Driver for any golf course.
6. Don’t Forget to Set Call-To-Action
Your call-to-action (CTA) is the most important part of your email.
It is the action you want your readers to take, whether it is to buy a product, sign up for a newsletter, or follow you on social media.
Research shows that if you include a call to action in your emails, you can increase sales by up to 1617% and click-through rates by 370%.
Action words, such as "buy now," "sign up today," or "follow us." will boost the effectiveness of CTA.
Here is one example of well written CTA:
Sign up for free to receive our newsletter and stay up-to-date on the latest trends and strategies.
Click here to join and use promo code WELLCOME to get a 20% discount for membership.
7. Test and Optimize
Last but not least, is to test and optimize your emails to improve their effectiveness.
There are general guidelines on how to write an affiliate marketing emails, but they are general, and they need tweaking to get the best results with your audience.
You can set A/B testing to try out different subject lines, CTAs, and content to see what works best.
After you gather enough data on your open rates, click-through rates, and conversions, and use this data to refine your email strategy over time.
The tone of emails is best set to a mix of friendly and professional, some jokes or puns are welcome but do not get lost in them.
In my time working at Disney World, I have witnessed that they are not running Mickey Mouse operations there.
This comment might be over the top for some readers, but others might accept it as funny and can build rapport between you and the reader.
“How to write affiliate marketing emails” is a no-brainer for you, If you manage to implement our advice from today’s article.
With guidelines defined, the only thing to build up is your style and creativity.
Every writer has an inspiration freeze or can’t get the tone right.
For fellow fans of “The Game of Thrones” series, how long are we waiting for George RR Martin to finish the last 2 books? Ten years, or more.
But, unlike Martin, you have an ace up your sleeve, and it is called TextCortex.
What Can TextCortex Do To Improve Your Affiliate Marketing Emails
With affiliate marketing, you already have an idea that you want to rally to readers, how to write affiliate marketing emails from that idea is easy with the TextCortex mail feature.
Just write your general idea with as many details as you can, highlight the text, call up the TextCortex add-on and press the letter icon in the menu.
60+ AI templates should offer plenty of suggestions for rewriting. All options are available in the Creators Suite, which should cover all your writing and rewriting needs.
ZenoChat is an excellent tool for putting your wage idea into a sharp and insightful product presentation.
Combination of artificial intelligence and NLP (natural language processing) you can transform your language input to create an email that follows all the rules we mentioned.
You do not need to worry that generated content does look like human creation.
On the other hand, if you need assistance adjusting tone or style, TextCortex offers a solution for that, also.
You can experiment with one of 10+ narratives in the “Tone” feature to send the same idea in different packets adjusted to specific segments of your mailing pool.
You can use these advanced features whether you're an experienced writer or just starting out:
👌Readability checker — assessment on how easy it is to read and understand your email.
👌 Zeno mode — combining different ideas with a seamless transition in one article.
👌 Brainstorming features — CTRL+SHIFT+K starts generating ideas for your writing on specific subjects.
👌 Text-to-speech you can get a feeling how your writing sounds to the reader.
What Does TextCortex offer to you for starters?
👏 10 free creations available every day within the free plan.
👏 All features accessible on 2000+ online platforms.
👏 Upgrade to any Premium plan anytime at affordable prices.
Join TextCortex for free so you can try out its advanced features to create fresh take on affiliate emails.
Do You Have To Say That You Are Affiliated?
There is no rule forcing you to make such a declaration, but it is good policy, to be honest with your reader in this regard.
Honesty can build trust in the long run, and for email marketers, that is more important than a few clicks right now.
Is Email Affiliate Marketing Profitable?
It can be, but as always, it depends. A reputation you build along the way plays a huge role on both ends.
You are selling your sway on the market, the larger It gets, the more lucrative deals you can make.
On the other hand, the more influence you have, the more people will listen to your recommendations.
What Do I Need to Approach Brand For Affiliate Marketing?
Establishing a strong portfolio of content with a consistent following and a wide network of associated influencers is crucial for this task.