In addition to trained data, AI models can generate output using up-to-date internet data, unlocking a new research method for users. Now users can learn the answers to their questions without having to log in to any website thanks to AI assistants. AI models use AI search instead of traditional SEO when generating responses. AI search involves compiling, summarizing, and generating unique responses from websites, while also citing the sources it uses. If you want your brand to be mentioned in AI, we’ve got you covered!

In this article, we’ll explore how to mention your brand in AI!

Ready?

Let’s dive in!

TL; DR

  • AI search is an online data discovery system that generative AI models use to generate output.
  • AI search uses a different ranking method than traditional search engines because it prioritizes providing information.
  • In order for your brand to be mentioned in AI-generated responses, first make sure that AI models can pull your website.
  • Optimizing your website content for AI search increases the chances of your brand being mentioned in AI.
  • Using a conversational tone, increasing your online presence, and creating well-structured content increases the chances of AI mentioning your brand.
  • If you are looking for a solution that will automate your content to be well-structured and conversational, TextCortex is the way to go.

What is AI Search?

AI search refers to the process of searching for online information and data to generate responses from AI models. AI search utilizes a distinct ranking system, distinct from traditional SEO ranking. The sources included in AI search ranking are structured content that provides direct and clear information. If you want your mention to be used in AI search and your brand to be mentioned in AI responses, you need to know AI search better.

AI Search

AI Search vs. Search Engines

While search engines aim to rank content consisting of keyword groups higher, AI search prioritizes credible and useful information. Although each AI model searches by prioritizing different sources, it is common for content to be credible, direct, and well-structured. 

In addition, users increasingly trust responses generated by AI search using AI tools instead of search engines. Mentioning your brand in AI-generated responses will help you gain traffic and increase your brand awareness.

How to Get Brand Mentions in AI?

If you want your brand to be mentioned in AI-generated responses, there are a few tricks you need to know and apply. Having your brand mentioned in AI-generated responses is not luck, but a marketing strategy. For this reason, you need to optimize your brand content for AI search to avoid missing out on more customers. Here is how:

Make Sure AI can Access Your Websites

First, you need to make sure that AI models can access your website and content. While it does access online data when you publish content specifically, some security practices (GPTBot or Google-Extended) and permissions prevent AI from using your content. Allowing AI to access your website and content comes with its benefits. However, having your website and content accessible to AI means that AI can train itself using these datasets. Fortunately, you can customize which of your content and data AI can access. 

AI models like ChatGPT and Gemini tend to generate responses using mostly open-source information sources. You can ensure that your brand is mentioned in AI-generated responses by making your website and content open-source for AI models.

Understand how AI Mention Your Brand

The easiest and most effective way to find out if your brand is mentioned in AI tools is to ask AI tools about your brand. You can understand how your brand is used in AI by asking AI tools like ChatGPT, Gemini, Claude, and Perplexity the following questions:

  • What is [Your Brand]?
  • Which companies are best for [your product solutions]?
  • Best tools for [industry]?

You can find out if your brand is mentioned in AI-generated responses through these questions. Once you assess your brand’s current position in AI, you can start to improve it.

Write or Tweak Website Content to Change Perception

If you notice that AI is misrepresenting your brand or not presenting it at all, all you need to do is edit your content or write new content. Since AI models like ChatGPT collect data from various sources, you need to focus on what you can change. For example, in the image below, it is possible to change ChatGPT’s perception of the TextCortex brand by changing the 2 sources used for the TextCortex promotion.

How to get brand mentions in AI?

If AI models like ChatGPT are generating incorrect information about your brand, missing product details, or irrelevant responses, you need to check and edit the mentioned pages.

Get Mentioned by Other Websites

AI tools use various sources to generate responses and summarize the information they collect to produce output. If you want your brand to be mentioned in AI-generated responses, it would be beneficial to mention it on other websites and in other content. For example, mentioning your brand in the “Best tools for [Use Case]” content of a blog page will increase the likelihood that the AI model will mention your brand in its response.

Focus on Conversational Tone

Users tend to use AI models like ChatGPT and Gemini in a conversational format. The main reason for this is the way AI assistants are used. By writing your content in a conversational format, you can produce the type of content that AI models can use in responses. Also, unlike traditional search engines, AI searches focus on long keyword tails, not keywords. The main reason for this is that users enter question sentences as input instead of keywords. Optimize your content for “best”, “how”, “why”, “what”, and “which” style queries.

Give Proper Citations

Adding statistics, citations, and reliable sources is an effective strategy for both SEO and AI search rankings. In order for AI models to use your content and mention your brand, you need to cite reliable sources and integrate research statistics into your content. Also, when citing a source, it would be more useful to use the name of the source that did the study or research instead of “this study” or “according to a study” such as “according to a 2025 study of McKinsey”.

Have Presence on Review Platforms

AI models like ChatGPT, Gemini, and Perplexity often pull data from review platforms such as G2, Capterra, and Trustpilot. Having a strong, consistent presence on these platforms increases your chances of being mentioned by AI. 

If multiple users on review platforms mention a strong use case related to your brand, the AI ​​starts to review these comments and start mentioning your relevant traits in the response it generates. It is effective both for being mentioned in AI-generated responses and for ensuring that your brand is positioned correctly in AI-generated outputs.

Leverage Discussions Platforms

Having a presence on discussion platforms like Reddit and Quora and mentioning your brand increases your chances of being mentioned in AI tool responses. The main reason for this is that AI models like ChatGPT and Gemini also analyze discussion platforms to generate output. However, providing false information, sending spam messages, or bringing up your brand in every subject on these platforms is a wrong strategy. Instead, you can add input to existing high-ranking posts, answer questions about your product solution, and build long-term credibility and trust.

Social Media Channels

AI models also use social media platforms to collect all the information about your brand. You can increase your chances of being mentioned by AI by regularly updating your brand’s social media channels such as X, Instagram, and YouTube. If you need engaging social media captions and want to save time, you can utilize TextCortex and its generative social media caption templates.

TextCortex: Getting Brand Mentions in AI

If you are looking for support to improve the chance of your brand and content being mentioned by AI, then TextCortex is designed for you. TextCortex helps you improve the AI ​​visibility of your brand and content with its multiple LLMs, web search, writing assistance, automation capabilities, powerful RAG, knowledge bases and AI agents! What’s more, TextCortex is available as a web application and browser extension that is integrated with 30,000+ websites and apps.

How to get brand Mentions in AI?

Using the TextCortex AI writing assistant feature, you can generate content that is suitable for AI mentioning. You can make your content readable for both SEO and AI search by using TextCortex, especially for the outline and structure of your content. Moreover, TextCortex will paraphrase your long paragraph blocks into bullet points and shorter versions, making them suitable for easy review by AI models.

If you want to update your existing content for the AI ​​search era, TextCortex offers solutions named knowledge bases and AI agents. Our knowledge bases feature allows you to upload or connect your documents to TextCortex. You can automate the task of converting your documents to an AI search-optimized version using our AI agents feature!

Frequently Asked Questions

How to get brand mentions in Generative AI?

For your brand to be mentioned in AI-generated responses, you must first make sure that AI models can access your content. Then, you can increase the chances of your brand being mentioned in AI-generated responses by optimizing your content for AI search and using proper citations.

How to get mentioned in AI?

For your content to be mentioned in AI, you need to produce reliable and original content. You can increase your chances of being mentioned in AI by using well-structured outlines and utilizing H2, and H3 headings and bullet points while creating your content. If you need well-structured outlines for your content, you can generate customizable outlines with TextCortex.

How to get brand mentions in ChatGPT?

ChatGPT’s responses are generated through trained data or Bing search engine search results. In this context, you need to make sure that your brand has a high ranking in the Bing search engine in order to be mentioned in ChatGPT’s responses.