People’s research habits are changing from search engines to social media platforms and AI tools. AI tools like ChatGPT, Gemini, Perplexity, and Copilot are starting to shape what users see first. Instead of a page of links, users now get direct answers referenced from trusted sources. If your brand is not on this reference list, you are losing AI-generated answer traffic. If you don’t want to miss this traffic, you need to increase your brand’s AI visibility. But if you don’t know how to do it, don’t worry because we’ve got you covered!

In this article, we will discover how to get your brand cited by AI!

Ready?

Let’s begin!

TL; DR

  • AI visibility represents the visibility of your content and brand in AI-generated answers.
  • Different AI engines use different sources as primary sources; for example, ChatGPT uses Wikipedia, while Gemini uses blogs.
  • If you want your content and brand to be cited by AI, you need to optimize your content for conversational queries.
  • If your brand has a high online presence, meaning you share on different social media platforms, your chances of being cited by AI increase.
  • If you want to improve the AI ​​visibility of your content, TextCortex is the solution for you.

Why AI Visibility is Important for Your Business

AI visibility affects whether or not your content is included in AI-generated answers. That directly impacts your discoverability, authority, and brand awareness. To answer queries, AI tools collect information from specific web sources and summarise it to generate a concise output.

Suppose your brand and content are among the sources the AI ​​tool uses to generate output. In that case, your website traffic, brand awareness, and potential customers will increase. Also, since most AI assistants cite the sources, they use to generate output, your website traffic will increase as well.

How Do Different AI Engines Choose Their Sources?

Every AI tool has its preferences when deciding what to cite and what to use to generate responses. If you want your content to show up in responses, you should know about these patterns to optimize your content for AI search. Below we have listed AI search engines and the top sources they use!

  • ChatGPT: Wikipedia, Neutral Reference-Style Sources
  • Google Gemini: Blogs, News, YouTube
  • Perplexity: Blogs, Review Sites, Data-Driven Content
  • Google AI: Blogs, Reddit, Quora, LinkedIn, YouTube, Product Blogs

Some facts about how different AI engines choose their sources:

  • 27% of ChatGPT’s output comes from Wikipedia.
  • ​​39% of Google Gemini’s output comes from blogs, 26% from news.
  • 38% of Perplexity AI’s responses are cited from blogs.
  • Google AI uses blog posts in 46% of its responses.

How to Get Cited by AI?

AI-driven search tools like ChatGPT, Gemini, and Perplexity are becoming more frequently used for research, so ensuring your brand is cited by these tools is crucial. If you want your brand and content to be cited by AI tools, we have prepared a guide for you!

Establish a Topical Authority

AI models prioritize content from sources that demonstrate expertise in their field. Publish comprehensive content to position your content as a go-to source. Provide comprehensive information on the topic you cover, technical documentation, and in-depth articles. You can also cite reliable sources in your content to help AI models prioritize your content. Finally, share personal opinions and anecdotes to increase the credibility of your content.

Optimize Your Content for Conversational Queries

AI models often take questions as input and answer them. Tailoring your content to answer specific questions can enhance its visibility by AI models.

The most effective way to adapt your content to a conversational format is to add a FAQ section. In the FAQ section, you can increase the visibility of your content in AI-generated responses by answering potential questions that users may ask AI models about the topic.

You can write sentences that can answer potential questions in your content using clear and concise language. You can also write answers to potential questions by utilizing H2 and H3 headings in your content.

Leverage Structured Data and Schema Markup

Implementing structured data helps AI tools better understand and analyze your content since it helps map data and information. Leverage schema markup to provide context about the purpose of your content. Thus, your content can be read and analyzed accurately and accurately by AI models, and the rate of showing in responses increases.

Online Presence

Instead of just product pages or blog posts, you can also create content for social media platforms like YouTube, Quora, and Reddit, and have AI models mention your brand. AI models use not only blog posts and web pages but also platforms like YouTube and Reddit to generate output. You can increase your AI citation rate by increasing your activity on these platforms.

Content Originality

Since generative AI models generate complete, unique, and data-backed answers, you need to create your content with original, well-researched, and accurate information. To be cited by AI assistants like ChatGPT and Gemini, you need to produce clear, neutral, factually accurate content. You can also write compelling paragraphs for AI models and get cited by AI by adding your anecdotes and comments to your content.

Use TextCortex to Get Cited by AI

If you need a tireless and active 24/7 assistant who will help you turn your content into a version with high AI visibility, TextCortex is the solution for you. TextCortex helps you to get your brand and content cited by AI with its multiple LLMs, web search, writing assistance, automation capabilities, powerful RAG, knowledge bases and AI agents! What's more, TextCortex is available as a web application and browser extension that is integrated with 30,000+ websites and apps.

Using TextCortex writing assistance features, you can create content that is cited by AI, enhance your existing content, and generate content from scratch. For example, you can optimize your content for conversational queries through TextCortex.

Using TextCortex AI agents and knowledge bases features, you can automate tasks such as content generation, paraphrasing, and recreation. Using our knowledge bases feature, you can integrate your existing content into TextCortex and automate the task of optimizing it to make it AI visible via AI agents.

Frequently Asked Questions

How to get cited by AI?

If you want your brand and content to be cited by AI, you need to optimize your content for generative AI search engines. You can use the following techniques:

  • Establish a Topical Authority
  • Optimize Your Content for Conversational Queries
  • Leverage Structured Data
  • Set Online Presence
  • Keep Your Content Original

Is there an AI that gives citations?

Most AI models that provide reliable information cite the sources they use in their responses. For example, AI assistants such as ChatGPT, Perplexity, Gemini, and ZenoChat cite the online sources they use to generate output. If you want your brand and content to be cited, you need to optimize your content for AI search engines.

How to get mentioned by AI?

If you want to be mentioned by AI, you need to make sure that your content is acceptable and usable for AI search engines. You can use AI assistants like TextCortex to optimize your content for AI search engines.