How about learning about the various forms of copywriting that exist today?

Writing effective copy is crucial to the success of any company's advertising and marketing campaigns.

Would you like to market your services? Maybe to advertise a product launch? 

Or, perhaps, to work as a freelance copywriter for another company?

They are all dependent on copywriting abilities.

However, in the modern era of digital marketing, there are many forms of copywriting used to advertise goods and services.

In this article, we'll outline the top 12 types of copywriting you'll ever require to launch your own company or a promising freelance career.

Let’s dive in!

12 Types of Copywriting To Consider In 2023

In marketing and advertising, copywriting is the practice of composing text with the intent of persuading or influencing a target audience to take some sort of desired action.

Copywriting includes content that is designed to encourage any sort of interaction with a brand. 

And If you're in need of copywriting services or you are planning to start as a copywriting freelancer, here are the copywriting trends in 2023 to choose from:

1. SEO Copywriting

Do you know that 69% of marketers invest money on SEO?

Search engine optimization (SEO) copywriting entails researching relevant keywords, optimizing existing content, and constructing inbound links.

Web content that is optimized for search engine algorithms is the focus of search engine optimization copywriting. 


To improve one's search engine rankings, one must create content that uses particular keywords and phrases. 

Copywriting for search engine optimization also considers the user's experience by making the text simple to read and comprehend. 

This writing style helps boost a website's organic traffic and, in turn, its conversion rate.

2. Sales Copywriting

Did you know that, according to data, the importance of detailed, high-quality product descriptions is ranked second on the list(39%)?

Copywriting that is intended to persuade a reader to take some sort of action or make a purchase is called "sales copywriting." 

Product descriptions, customer testimonials, and calls-to-action are just some of the staples of any good sales copy.

Copywriters in the sales industry aim to persuade and interest readers so that they make a purchase.

3. Content Marketing Copywriting

Did you know that in 2020, 89% of marketers used blogs as part of their content strategy?

Copywriting for content marketing aims to build brand awareness and customer action by creating content that educates and engages an audience. 

Blog posts, articles, e-books, and infographics are all viable options for content marketing copy.


Copywriting for content marketing is more than just coming up with interesting ideas —  it also requires knowing how to get those ideas across to the people you're trying to reach.

4. Email Marketing Copywriting

You might be surprised to learn that 60% of customers have made a purchase after receiving a promotional email.

Using email marketing copywriting, you can reach out to customers, prospects, and other audiences with exciting and convincing messages. 

Writing for email campaigns should be engaging and relatable so that the recipient feels compelled to take a desirable action.

You can use email marketing to send out newsletters, special offers, and follow-up messages.

5. Landing Page Copywriting

Did you know that the average conversion rate for a page with a single call-to-action link is 13.5%?

Writing compelling and engaging content for a website's landing page is called "landing page copywriting." 

This writing style aims to persuade the reader to take some action, like making a purchase or signing up for an email list.

This subset of copywriting aims to persuade and attract visitors to a particular website page through compelling prose. 

Headlines, product descriptions, and calls-to-action are typical components of landing page copy.

6. Ad Copywriting

Did you know that 41% of all internet users can be reached by Facebook ads?

Ad copywriting aims to craft clear and engaging messages for advertisements of businesses, websites, products, services, and more. 

It's crucial in today's saturated advertising market to help brands reach their ideal customers.

Ad copywriting includes writing in various media, including print, online, broadcast, outdoor, and direct mail pieces. 

Knowing your audience inside-out is essential for figuring out how to connect with them and what will resonate with them.

7. Social Media Copywriting

Did you know that nearly 45% of all internet users (16–64) worldwide do research on brands using social media?

Writing for social media is different from other types of writing because it requires familiarity with the medium and its users. 

Its primary objective is producing material for distribution via social media sites like Facebook, Twitter, and Instagram to attract and persuade a target audience to interact with a brand.

8. Direct Mail Copywriting

Researchers have found that up to 90% of direct mail gets opened.

Copywriting for direct mail campaigns, also known as "direct mail copywriting," is used for reaching out potential customers, publicizing upcoming events and sales, and more.

Creating compelling and persuading copy for direct mail marketing campaigns, including postcards, letters, and flyer campaigns, is the primary goal of this type of copywriting.

9. Video Copywriting

Did you know that 45% of bloggers see increased traffic and conversions after incorporating podcasts or similar audio content into their strategies?

An integral part of any fruitful advertising campaign is well-written video copy.

When writing scripts for videos, it's essential to remember that the goal is to provide value to the audience while also keeping their attention. 

For this reason, video copywriting focuses on captivating titles and descriptions for videos.

10. Press Release Copywriting

A survey conducted by Business Wire found that 90% of journalists still read press releases.

Copywriting for press releases, such as news stories and announcements, is its own distinct genre. 

This type of copywriting aims to convey information in a way that is both engaging and brief to hold the reader's attention.

11. B2B Copywriting

Did you know that 64% of business-to-business marketers use freelancers for their B2B copywriting needs?

The term "business-to-business copywriting" refers to writing content for companies that are marketing their goods and services to other companies. 

This type of writing aims to create content that will appeal to and persuade the intended readers. 

It requires extensive background research on the targeted audience, the industry, and the topic.

While other forms of copywriting tend to focus more on the author's personal story or viewpoint, B2B copywriting necessitates an in-depth understanding of the subject matter and the ability to convey that knowledge to engage the targeted readers.

12. B2C Copywriting

Did you know that 65% of B2C marketers prioritize the audience's informational needs more than on the sales or promotional message of their company?

Business-to-consumer copywriting, or B2C copywriting, is a specific subgenre of marketing writing. 

This writing style is used to persuade a specific demographic to buy a product or subscribe to a service.

Business-to-consumer copywriting often focuses on the benefits of the offered product or service and the author's ability to meet the reader's wants and needs.

Understanding the differences between the various types of copywriting will enable you to efficiently achieve your business objectives and boost interaction with your targeted audience.

Get Into Copywriting With TextCortex

Daily needs necessitate copywriting, which is present all around us.

Marketers can now sell a wide range of goods and services from the comfort of their homes to customers all over the world thanks to the art of this type of skill.

Even better, they can communicate with their clients and potential clients in a language they are familiar with.

Why not utilize these writing abilities with AI-powered tools that can assist you, whether starting from scratch or improving your copywriting abilities?

The TextCortex add-on is an example of such a tool.

What Is the TextCortex Add-On?

TextCortex is an AI-driven writing solution that uses machine learning and an extensive data library to make its models more accurate.

It leverages a library of best-case scenarios and complex algorithms to determine what the phrases you offer mean to give you the best results as a response.

TextCortex Features

TextCortex add-on offers up to 10 basic rewriting features that can help you rewrite, expand, summarize, change the tone, transform bullets to email, and more.

To use these features, you just need to call up the rewriting menu by selecting the text you want to change and choosing the option you need.

On top of that, if you have the TextCortex add-on, you can use the Creator Suite, which has more than 60 AI templates for different content formats organized into categories.

Here, you can choose the content form you need (such as product descriptions, blog titles, ads, etc.) and fill in the necessary information (e.g., keywords).

When you finish your setup, click the "Create" button to see the results.

Also, the TextCortex add-on provides you with more advanced and convenient writing features such as:

👍 Readability checker — get a content score in terms of how easy it is to read.

👍 Zeno Chat — interact with TextCortex AI writers in the form of Chat.

👍 Zeno mode — let TextCortex write almost anything out of your random thoughts.

👍 Brainstorming features — hit CTRL+SHIFT+K on your keyboard to get ideas for your content.

Why Consider TextCortex Add-on For Your Writing Needs?

🎁Get a forever-free plan with 10 daily creations. 

🎁Access to all its features from your favorite online platforms.

🎁Crash-free AI generation.

🎁Upgrade to budget-friendly premium plans anytime.

Claim your free plan and start exploring the advanced copywriting features today.