Social media has changed the way we digest information.
With all the platforms you can use it's no wonder that you're overwhelmed by what will work best for your business.
Social media has already become one of the primary ways to communicate online and with the speed of new technological advances, the way we access it seems to be constantly changing.
According to a study by Sprout Social, 82% of marketers use social media for marketing, with Facebook, Twitter, and Instagram being the most popular platforms.
Social media posts can be used to engage customers, build brand awareness and increase sales.
However, not all brands are successful at creating engaging content that resonates with their audience.
With so much information being produced, making your social media content stand out just got even harder and this leaves brands and businesses with a daunting task - to create engaging content.
Here are some expert tips on how to create engaging content for social media for a better experience of your followers that will help you bring new customers.
So let’s dive into it!
1. Set Your Goals
Just like in any other business, social media marketing is an investment that requires work, time and effort.
If you want to get results from it, you need to know how to use it effectively.
Before you start creating content for social media, make sure you know what your goal is with each piece of content.
One of the keys to creating engaging content is knowing what you want it to accomplish before you start writing or creating it.
This can be as simple as wanting people to like your page or follow you on Instagram, or it can be more complex than that — such as raising awareness about your brand or reaching new customers through paid ads.
For example, do you want to increase brand awareness or drive traffic back to your website?
By knowing your goals, it will be easier to create relevant and engaging content that meets those needs.
2. Listen to your target audience
Creating good content doesn't happen overnight. It takes time and effort.
The first step in creating great social media content is knowing who you're trying to reach and why. The second step is listening to them.
If you want customers to engage with your brand on social media, you need to know what they like and dislike. This also applies when you're trying to rank higher in search engines through SEO.
Before you start creating content, it's important to know who you're talking to and what they want from you.
You need to discover their needs and desires before you can figure out how to best satisfy them.
It’s important to listen to what they have to say, and what they wanna read about to not miss posting a relevant content.
This will help you understand their pain points, what they like and dislike about your brand and products or services.
By listening first you can create better content that resonates with your target audience and drives engagement on social media.
You need to know what they want before you can deliver it.
Social media is an excellent way to get feedback from customers, but it's important not only to listen, but also to act on that feedback.
Use surveys and polls or ask questions in your posts and comments.
This will help generate ideas for future posts too!
Once you have some data about what interests your audience, it's time to create engaging content that will make them want more!
3. Work with relevant influencers
If you're going to be creating content for your own site or blog, why not work with someone who already has an audience?
And if they have an audience similar to yours, even better!
If you work with influencers who are passionate about what they do, they will share their experience with their followers which will boost your engagement rate significantly!
Influencers have a huge impact on the success of your content marketing strategy just by sharing their own stories about your product or service because their followers trust them and believe in what they say.
It's not just about sharing content, it's about sharing the right content.
You could even ask them to share their own unique take on one of your posts — these kinds of collaborations are great for building relationships with influencers in your industry, too.
Influencers can help you reach a larger audience because they already have one built up around them.
By working with them, you can bring more traffic to your site without having to put any additional effort into attracting new visitors yourself!
4. Use engaging visuals and elements
Visuals are the best way to engage your audience.
A study by Animoto found that posts with images receive 94% more likes and 32% more comments than those without, so use visual content to get people interested in what you have to say.
It's been proven that people are more likely to read and share posts with images than those without them.
If you're creating a blog post, use images in your text whenever possible.
They're much more likely to be shared on social media if they're relevant and interesting.
If you have a long-form article that doesn't lend itself well to images (or even just one image), consider creating a visual summary or infographic of the main points.
You can even go so far as putting together an entire presentation using SlideShare!
Ask questions in your posts to start discussions and encourage interaction on social media channels.
Use emojis 💪
Emojis can be a great way to add some fun and personality to your posts.
According to The Huffington Post, emojis are used so often in social media posts because they help express feelings and emotions.
If you can't find the right emoji for what you're trying to say, try using multiple emojis instead of words — it's much easier for users to understand what you mean!
5. Keep the content simple and consistent
When creating content for social media, one thing that people often struggle with is keeping it simple.
Too many times I see businesses trying too hard to be funny or clever when all they really need is a simple message that draws people in and keeps them interested.
A good example of this is Dollar Shave Club's 'Our Blades Are F**king Great' video which has racked up over 20 million views in just four years!
So, you'll want to make sure that your social media posts are simple and consistent.
The more complicated or confusing your posts are, the less likely people will be interested in reading them or sharing them with others.
If you make it easy for people to understand exactly what they're seeing, they'll be more likely to engage with your content and share it with their networks as well!
On the other hand, consistency is the key to success, both online and offline.
It's the reason why you see the same people on television or in magazines over and over again.
If you want to build a strong brand, it's important that you stay consistent with your content.
Posting regularly is important because it lets people know they can rely on you for fresh updates and information.
Try posting at least once per day so that your followers don't lose interest in following you on social media platforms like Facebook, Twitter or Instagram (or all three!).
You should also try to post at around the same time each day, so that your followers know when to expect new content from you.
6. Incorporate videos and infographics into your strategy
Videos and GIFs are another great way to grab attention on social media.
They're also proven to be more effective than other types of visual content in terms of getting people to click through on links and purchase products or services.
Videos can be shared on Facebook, YouTube, Twitter and many other platforms, so you can reach a wide audience without having to use multiple platforms or applications.
Video content has become one of the most popular ways for businesses to engage their audiences online because video has a higher chance of going viral than other types of content — according to BuzzSumo.
Posts with videos get 2X more organic traffic than text-only posts .
And since videos are easy for people to watch on their phones or tablets, it makes sense that video is one of the biggest trends in social media marketing right now.
On the other side, infographics are another great way to grab your audience's attention with interesting facts, statistics and other information that will keep them coming back for more!
They're easy to share on social media as well as through email marketing campaigns, newsletters and blog posts.
You can even embed infographics into your website using HTML code or by adding them directly into a blog post using shortcode software such as Visual Composer (a WordPress plugin).
7. Analyze your results and repeat what works
If you want to create a social media campaign that works, you have to repeat what works.
If you're not sure what is working, look at your analytics.
What content gets the most likes?
If you want people to engage with your brand on social media, then make sure that you're creating content that people actually want to engage with!
8. Make a balance within your posts
Make sure the posts aren't just about yourself
Don't just talk about yourself or your business - what interests your audience?
What do they want to know about? What are their problems, concerns, and questions?
Use quotes to engage your audience
Have you ever wondered how marketers make their content so engaging?
The answer is simple: they use the power of words.
In fact, studies show that more than 80% of people are visual learners and that 92% of information transmitted to the brain is visual.
If you want your audience to pay attention to your message, then use quotes!
Here are some expert tips on how to create engaging content for social media using quotes:
1. Use quotes sparingly
2. Quote people who have relevant expertise
3. Quote people with a large following or influence on your target audience
4. Quote yourself occasionally (if you have a big audience)
5. Make sure your quote aligns with your brand voice
Share Stories of Success
Stories are one of the most powerful ways to connect with people.
And when it comes to social media, stories are especially effective at getting engagement because they put a human face on an otherwise generic medium.
If you're not sure how to start creating your own stories of success, look at how others have done it before.
It's easy to get into a rut when it comes to creating content for your social media accounts.
But you need to keep your audience engaged, and the best way to do that is by repurposing existing content.
Repurposing old content allows you to refresh it with new information and make it relevant again.
You can also use this technique for creating new content as well!
For example, write a blog post about how something works, then turn it into an infographic or video about how that same thing works more effectively.
If you're running multiple social media accounts, repurposing content can help you distribute it across multiple channels in one fell swoop.
9. Always Have a Call to Action in Your Post
The main purpose of any social media post is to drive traffic back to your website or blog where you can convert them into customers.
This is why it's important that every post includes a CTA (call-to-action).
Including a call-to-action (CTA) in each post is also important because it gives users an incentive to engage with your brand's page or website.
A CTA should be relevant to the topic of the post so that people don't feel like they've been tricked into clicking on it just because there was an arrow pointing at it!
Creating content that engages your audience on social media and drives concrete results isn't easy.
It takes time, effort, and creativity to develop great content, so many brands turn to social media automation tools to create more engaging posts.
That’s why we created TextCortex, one AI tool to write all your content.
TextCortex is a must-have for anyone who needs to adjust and create tons of text.
From emails to papers, blog posts, descriptions, and ads, imagine you have an AI companion you can spare your thoughts and create content instead of you.
TextCortex is an AI writing tool that helps you speed up the writing process by up to 70%.
No more staring into blank sheets, no more writer's block, no more grasping for the right words. Follow the "highlight, click & create" principle.
Simply highlight a headline or a few bullets in your text box, click the bubble and create content instantly.
The best part is that content created with TextCortex is native, human-sounding, plagiarism-free, and SEO-optimized.
The TextCortex AI writing assistant integrates into more than 30 platforms with popular platforms such as Notion, LinkedIn, Gmail, Google Docs, and many more.
It also allows you to create in more than 70 languages.
This additional training and proprietary technology lead to longer and more concise text creations in comparison to many GPT-3 based AI writing tools.
And you can rewrite any part of the content you don’t like within just a few steps.
To do that, just highlight the sentence or paragraph you want to rephrase, and hit the “Rewrite” button.
How you can make the best out of TextCortex:
✍️ Find the right words
✍️ Write with a clear and conscious voice to express yourself
✍️ Show your fluency in the English language (more languages to be released soon)
✍️ Spend less time contemplating about your word choice
You can start using the TextCortex extension for free! Every day you have 10 creations ready for your writing needs.
The crazy thing for power users. You don't even need to pay a subscription when you follow the many rewards.
Each invited friend gives you extra daily creations for your needs.
No requirement for an account or any personal information — just install it and start creating engaging content for social media today!