Staying ahead of the competition in the ever-changing waters of digital marketing is not just an aspiration but a necessity. 

Luckily, AI tools have become powerful allies to engage audiences, optimize campaigns, and drive conversions.

However, with so many offering various features, how do you know which one can help you most?

We've scoured the digital landscape to bring you the best free AI tools for digital marketing to help you connect with your audience on a deeper level.

Ready to dive in?

Let’s go!

What are AI Tools For Digital Marketing?

AI tools for digital marketing encompass a wide range of applications and software that leverage AI and machine learning to optimize various aspects of digital marketing campaigns.

Therefore, these tools can automate tasks, provide data-driven insights, and improve overall efficiency and effectiveness.

And since they come in many shapes and forms, let’s group them into the major ones:

  • Chatbots and Virtual Assistants -  Engage with website visitors and social media users in real time. 

In addition, they can answer questions, provide recommendations, and even assist in completing transactions, enhancing customer support and engagement.

  • Content Generation Tools -  Create blog posts, product descriptions, and other types of content quickly and at scale.
  • SEO Optimization Tools - Analyze SEO data to suggest improvements in keyword targeting, content optimization, and backlink strategies to rank websites higher.
  • Email Marketing Optimization Tools - Analyze email engagement data to personalize email campaigns, recommend optimal send times, and predict optimal content for your target audience.
  • Social Media Management Tools - Schedule posts, analyze social media engagement and suggest content strategies based on audience behavior.‍
  • Ad Campaign Management Tools -  Automate ad bidding, target audiences more effectively, and optimize ad creatives to maximize ROI for PPC campaigns.‍
  • Customer Segmentation and Personalization Tools -  Segment audiences based on various criteria, deliver personalized marketing messages, etc. ‍
  • Data Analytics and Reporting -  Process and analyze vast amounts of marketing data, providing actionable insights and visualizations.‍
  • Conversion Rate Optimization Tools (CRO) - Analyze user behavior on websites and landing pages to identify areas for improvement.
  • Marketing Automation Tools - Sequence and personalize marketing communications based on user behavior, nurture leads, etc.

The Top 5 Benefits to Make You Consider Using AI Tools for Digital Marketing

✅ Enhanced Personalization - By analyzing vast amounts of data, AI tools create detailed customer profiles and enable you to deliver highly personalized content, recommendations, etc.

✅ Improved Efficiency and Automation - AI automates repetitive and time-consuming tasks like data analysis, content generation, and customer segmentation.

✅ Enhanced Customer Experience - AI-powered chatbots and virtual assistants provide immediate, round-the-clock customer support, answering questions and resolving issues.

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✅ Data-Driven Insights - By analyzing data faster and more comprehensively than humans, AI tools uncover insights, patterns, and trends from large datasets.

✅ Optimized Advertising Campaigns - AI-driven ad platforms can automatically adjust ad spend, bidding strategies, and targeting parameters in real time to maximize ROI. 

Regardless of which type of AI tool for digital marketing you use, it will contribute to increased engagement, conversion rates, and overall marketing effectiveness.

And without further ado, let’s check our list of the best free AI tools for digital marketing.

7 Best Free AI Tools for Digital Marketing You Should Try Today

1. TextCortex

TextCortex is an AI-powered digital marketing tool that helps you create human-like content.

It has a robust rewriting tool set, pre-made templates, and ChatGPT-like assistance.

Furthermore, TextCortex is available as a web application and Chrome add-on and is available in more than 25 languages.

Regarding integrations, you can integrate TextCortex across over 4,000 web domains.

Key Features

✨ Zeno Chat - Builds a personalized AI based on your input, knowledge and style.

✨ Rewriting Features - Rephrase and refine content while preserving original meaning.

✨ Summarizing Features - Generate concise summaries without affecting essential information.

✨ Tone of Voice - Assist in choosing the right type of voice depending on your content and the audience type.

✨ +60 Templates - Pre-made templates divided into various categories that you can filter further by occupation.

✨ Customization Features -  Help you create AI individual or brand personas that align with your preferences and needs. 

With its wide and versatile feature range, TextCortex is a good solution for content creators, marketers, and SMEs.

Pricing

TextCortex has a freemium and 2 Premium Plans.

2. Flick

Flick is an AI-powered social marketing platform that helps you generate texts, schedule posts, find useful hashtags, and analyze customer data.

In addition, Flick provides a rich learning platform with plentiful blogs, training & courses, newsletters, videos, downloadables, and a glossary.

When it comes to social media, Flick is primarily focused on Instagram and the hashtag area. 

Key Features

✨ Instagram hashtag search - Utilizes Instagram’s Hashtag Search API to help its customers uncover the best hashtags.

✨ Hashtag manager - Saves and organizes your favorite hashtags.

✨ Banned Instagram hashtag checker - Instantly checks for banned or flagged Instagram hashtags.

✨ Instagram Hashtag Tracker - Shows which hashtags are working and tracks key metrics

✨ AI Social Marketing Assistant (Beta)- Helps you brainstorm, write, and do the planning process for social media.

Overall, Flick might be a good pick if your campaign or marketing efforts are Instagram-based. 

Pricing

Flick has 3 Premium Plans, but each has a 7-day free trial.

3. Chatfuel

Chatfuel is a messaging platform for e-commerce marketers and business owners that helps you automate customer chats and create auto-replies.

Therefore, you can:

  • Send personalized messages to customers abandoning their carts,
  • Collect customer feedback and analyze their responses,
  • Target users based on specific segment conditions,
  • Upsell and cross-sell by integrating personalized messaging based on customers’ purchase history.

In addition, Chatfuel’s other product, Chatfuel Lite, enables you to craft your AI Chatbot. 

Moreover, Chatfuel has integration with ChatGPT.

Key Features

✨ WhatsApp link generator - You can create a direct WhatsApp link with a pre-filled message, customize and share it with your followers across social media 

✨ WhatsApp chat widget - You can integrate a WhatsApp button to your website

✨ Chatbot templates - You can choose from various templates ranging from eCommerce to Insurance and Sales

✨ Facebook automation - You can send auto-replies, cover customers demands, answer FAQs, create a chain of messages and send them automatically, etc.

✨ Instagram Flow Builder - You can use an intuitive drag-n-drop interface to build FAQ, set up lead generation, discounts, or any other types of flows.

Chatfuel can be a good choice if you are into eCommerce and looking for an easy way to create chatbots and connect your business to WhatsApp and social media platforms. 

Pricing

Chatfuel has 5 Premium Plans and 1 Free Plan limited to 50 conversations per month.

4. Synthesia

Synthesia is an AI video generator tool that converts text into audio and video content. Therefore, it has a wide use, from creating videos for your target audience to educational videos and training for your new staff members.

Syntesia’s features are divided into 4 main categories:

  • AI Avatars & Voices
  • Media and Integrations
  • Sharing and Exports, and
  • Security

In addition, Synthesia provides multiple templates you can choose from and has integrations with PowerPoint, Shopify, Medium, etc.

Key Features

✨ AI Script assistant - Automatically creates video scripts with ChatGPT-like prompts.

✨ Video Templates - More than 60 customizable and pre-designed templates covering areas such as sales, pitch decks, reports, how-to, etc.

✨ Custom AI Avatar - Offers a selection of +100 avatars and +120 voices and accents.

✨ Sharing and Exports - Provides options for video embedding, MP4 downloads, uploading logos, and adding a CTA.

✨ Text-to-speech - Turns pieces of text into voiceovers.

On the whole, Synthesia might be your go-to solution if you want to generate high-quality video content for marketing, advertising, etc.

Pricing

Synthesia has 2 Premium Plans, but you can create a basic demo video for free.

5. MarketMuse

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MarketMuse is yet another AI tool for digital marketing, helping you with content planning.

The way MarketMuse works is that it analyzes your entire website to give you personalized, objective insights so you can make informed decisions.

Furthermore, it also automates content audits and informs you if there is a gap in your content. Naturally, it also helps you optimize the content you already have.

We should mention that MarketMuse can’t help you generate content but only plan it.

Key Features

✨ Competitive Content Analysis - Examines competitive content, shows how your content measures up, and how to improve it.

✨ Content Clusters - Determines and analyzes content clusters and  SERPs to show content gaps and must-haves.

✨ Content Planning - Automates the research process and analyzes your content at the site level so you know what’s working and what’s not.

✨ Keyword Research - Delivers a personalized difficulty score, which shows how easy or hard it is for your website to rank for any given topic.

✨Optimize Feature - Identifies at-risk content or pages and provides optimization suggestions and recommendations. 

MarketMuse is a good solution if you need to make data-driven decisions but don’t need a content-generating AI tool.

Pricing

MarketMuse offers 1 Free and 3 Premium Plans.

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6. Influencity

Influencity is an influencer marketing platform that helps you build an IRM ( influencer Relationship Management) strategy.

Furthermore, it covers all major social media platforms and helps brands assess and contact influencers, collaborate on campaigns, and track their effectiveness.

It also pinpoints influencers and provides up-to-date metrics and stats.

In addition, Influencity has a rich library with various ebooks, guides, blogs, a knowledge base, videos, courses, case studies, etc. 

Key Features

✨ Find influencers -  Filter and sort influencers based on demographics, interests, niche topics, campaign needs, etc.

✨ Analyze influencers - Provides insight into influencers’ audience demographics, interests, reachability, etc.

✨ Influencer Database - Curate lists and keep influencer information up-to-date, negotiate tasks, communicate with your team, save historical info, etc. 

✨Recruit Influencers -  Find influencers interested in your brand by setting up your influencer recruitment page and analyzing your recruits to find the best match.

✨ Influencer Seeding - Integrate your e-commerce store and sync your creator database with it.

On balance, Influencity makes a logical choice if you are an eCommerce business focusing on collaborating with influencers.

Pricing

Influencity has 4 Premium Plans, with a 7-day free trial.

7. ChatGPT

ChatGPT is an AI-powered language model that generates human-like responses based on input.

What’s more, ChatGPT's scope is wide: answering questions, creative writing, blog posts, brainstorming, etc.

In addition, you don’t need to install any software, and you can get the results in minutes. 

Key Features

✨ Content Creation -  Creates articles, blog posts, essays, etc.

✨ Editing Options - Can summarize, paraphrase, translate, etc.

✨ Market Research and Analysis - Helps analyze trends and provide insights for business decisions.

✨ eCommerce Product Recommendations - Provides personalized product suggestions based on user preferences.

✨ Conversational Interfaces - Develop interactive chat interfaces for websites and apps.

ChatGPT can be a go-to solution if you need to quickly create a shorter piece of content or quickly access various information. 

Pricing

ChatGPT is free to use.

Wrapping It Up

AI tools for digital marketing are invaluable assets in your digital marketing toolkit. 

We must admit that finding the best one can be a daunting task, not only because of the sheer number of them but also because each has unique features.

However, one AI tool has the advantage because, unlike its competitors, it isn’t focused only on one aspect of digital marketing but the whole picture.

And that solution is TextCortex.

Why Should You Pick TextCortex?

TextCortex is a robust AI-powered solution offering customizable AI assistance, seamless integrations, and the powerful Chrome add-on.

Besides rich text editing and rewriting features, TextCortex also offers:

💣 +60 AI writing templates spanning over multiple categories such as Website Copy, 

Business, Ecommerce, Ads and Marketing, Youtube and Social Media, etc

💣 Zeno Chat - Fully customizable virtual assistant that generates human-like output  and analyzes internet data to follow customer trends.

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💣 Custom AI personas - Create fully personalized personas, tailor them to your needs, and have your custom persona speak for you and your brand.

💣 Knowledge Base - Upload your documents and fetch important information from them directly and in 3 seconds. 

💣 and so much more.

And as a cherry on top, TextCortex provides a rich reward program where you can easily earn extra daily creations.

Want to find out more about TextCortex?

Join our TextCortex family today and transform your digital marketing strategy without breaking the bank.