Staying ahead of the competition in the ever-changing waters of digital marketing is not just an aspiration but a necessity. 

Luckily, AI tools have become powerful allies to engage audiences, optimize campaigns, and drive conversions.

However, with so many offering various features, how do you know which one can help you most?

We've scoured the digital landscape to bring you the best free AI tools for digital marketing to help you connect with your audience on a deeper level.

Ready to dive in?

Let’s go!

What are AI Tools For Digital Marketing?

AI tools for digital marketing encompass a wide range of applications and software that leverage AI and machine learning to optimize various aspects of digital marketing campaigns.

Therefore, these tools can automate tasks, provide data-driven insights, and improve overall efficiency and effectiveness.

And since they come in many shapes and forms, let’s group them into the major ones:

  • Chatbots and Virtual Assistants -  Engage with website visitors and social media users in real time. 

In addition, they can answer questions, provide recommendations, and even assist in completing transactions, enhancing customer support and engagement.

  • Content Generation Tools -  Create blog posts, product descriptions, and other types of content quickly and at scale.
  • SEO Optimization Tools - Analyze SEO data to suggest improvements in keyword targeting, content optimization, and backlink strategies to rank websites higher.
  • Email Marketing Optimization Tools - Analyze email engagement data to personalize email campaigns, recommend optimal send times, and predict optimal content for your target audience.
  • Social Media Management Tools - Schedule posts, analyze social media engagement and suggest content strategies based on audience behavior.‍
  • Ad Campaign Management Tools -  Automate ad bidding, target audiences more effectively, and optimize ad creatives to maximize ROI for PPC campaigns.‍
  • Customer Segmentation and Personalization Tools -  Segment audiences based on various criteria, deliver personalized marketing messages, etc. ‍
  • Data Analytics and Reporting -  Process and analyze vast amounts of marketing data, providing actionable insights and visualizations.‍
  • Conversion Rate Optimization Tools (CRO) - Analyze user behavior on websites and landing pages to identify areas for improvement.
  • Marketing Automation Tools - Sequence and personalize marketing communications based on user behavior, nurture leads, etc.

The Top 5 Benefits to Make You Consider Using AI Tools for Digital Marketing

✅ Enhanced Personalization - By analyzing vast amounts of data, AI tools create detailed customer profiles and enable you to deliver highly personalized content, recommendations, etc.

✅ Improved Efficiency and Automation - AI automates repetitive and time-consuming tasks like data analysis, content generation, and customer segmentation.

✅ Enhanced Customer Experience - AI-powered chatbots and virtual assistants provide immediate, round-the-clock customer support, answering questions and resolving issues.

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✅ Data-Driven Insights - By analyzing data faster and more comprehensively than humans, AI tools uncover insights, patterns, and trends from large datasets.

✅ Optimized Advertising Campaigns - AI-driven ad platforms can automatically adjust ad spend, bidding strategies, and targeting parameters in real time to maximize ROI. 

Regardless of which type of AI tool for digital marketing you use, it will contribute to increased engagement, conversion rates, and overall marketing effectiveness.

And without further ado, let’s check our list of the best free AI tools for digital marketing.

7 Best Free AI Tools for Digital Marketing You Should Try Today

1. TextCortex

TextCortex is an AI-powered digital marketing tool that helps you create human-like content. From crafting compelling social media posts to generating SEO-optimized blog content, TextCortex empowers digital marketers to produce high-quality, engaging material at scale

Key Features

✨ AI-powered content generation for various formats and styles.

✨ Integration with popular platforms like Google Docs and WordPress.

✨ Rewriting and Summarizing Features - Rephrase content and generate concise summaries while preserving original meaning.

✨ Multilingual support.

✨ Custom Templates that can be trained on company-specific data.

✨ Customization Features -  Help you create AI individual or brand personas that align with your preferences and needs. 

With its wide and versatile feature range, TextCortex is a good solution for content creators, marketers, and SMEs.

Pricing

TextCortex comes with a free plan that offers 20 daily creations and a Premium Plan that starts at €6.99/month for 150 creations. Reach out to us to get an enterprise plan that is personalized to your needs!

2. Flick

Flick is an AI-powered social marketing platform that helps you generate texts, schedule posts, find useful hashtags, and analyze customer data.

In addition, Flick provides a rich learning platform with plentiful blogs, training & courses, newsletters, videos, downloadables, and a glossary.

Key Features

✨ Hashtag optimization - Flick helps users discover, save, and organize optimal hashtags for their content, checks for banned or flagged Instagram hashtags, tracks hashtag performance, and analyzes key metrics.

✨ AI Content Writing - Flick's AI assistant, named Iris, helps create engaging social media content quickly and on-brand.

✨ Content Scheduling - Allows scheduling of posts across various social media platforms.

✨ Caption Writing Tool - Assists in creating engaging captions for social media posts.

✨ AI Social Marketing Assistant (Beta)- Helps with content ideation, writing, and planning for various social media platforms.

Overall, Flick is a comprehensive solution for business owners and marketers looking to manage and grow their social media presence across multiple channels.

Pricing

Flick has 3 Premium Plans, but each has a 7-day free trial.

3. Chatfuel

Chatfuel is a messaging platform for e-commerce marketers and business owners that helps you automate customer chats and create auto-replies.

Therefore, you can:

  • Send personalized messages to customers abandoning their carts,
  • Collect customer feedback and analyze their responses,
  • Target users based on specific segment conditions,
  • Upsell and cross-sell by integrating personalized messaging based on customers’ purchase history.

Chatfuel offers AI agents for automated sales and marketing, leveraging advanced natural language processing capabilities.

Key Features

✨ Multi-channel support - Create AI chatbots for WhatsApp, Instagram, Facebook, and websites.

✨ WhatsApp Business API integration - Send tailored newsletters and automate customer communications.

✨ AI-powered conversation flows - Use intuitive drag-and-drop interface to build complex conversation flows with AI assistance.

✨ E-commerce integrations - Connect with popular e-commerce platforms for seamless order management and customer support.

✨ Advanced analytics and CRM - Segment, qualify, and export leads with built-in CRM features.

✨ Live chat support - Combine automated responses with human intervention when needed.

✨ Mobile app - Manage conversations and campaigns on-the-go with a dedicated mobile application.

Chatfuel is an excellent choice for e-commerce businesses looking to leverage AI-driven conversational marketing and sales strategies across multiple messaging platforms.

Pricing

Chatfuel has different plans for different platforms.

4. Synthesia

Synthesia is a cutting-edge AI video generator that transforms text into high-quality video content, catering to various needs from marketing to employee training.

Syntesia’s features are divided into 4 main categories:

  • AI Avatars and Voices.
  • Media and Integrations.
  • Sharing and Exports.
  • Security.

Key Features

✨ Advanced AI Video Creation - Generate studio-quality videos with AI avatars and voiceovers in over 140 languages

✨ Expressive AI Avatars - Choose from 150+ ethnically diverse AI avatars or create custom ones.

✨ AI Video Assistant - Utilize AI to assist in video creation process.

✨ Text-to-Speech and AI Dubbing - Convert text into natural-sounding voiceovers and dub videos in multiple languages.

✨ Collaborative Editing - Work together on video projects with team members.

✨ Brand Integration - Automatically add brand colors, fonts, and logos to videos (for corporate plans).

✨ E-learning Tools - Create engaging, AI-powered eLearning courses.

✨ Video Templates - Access a wide range of customizable, pre-designed templates for various purposes.

✨ Mobile Optimization - Create videos optimized for mobile viewing.

On the whole, Synthesia might be your go-to solution if you want to generate high-quality video content for marketing and advertising.

Pricing

Synthesia comes with a Free Plan and 3 Premium Plans.

5. MarketMuse

MarketMuse is another AI tool for digital marketing, helping you with content planning.

The way MarketMuse works is that it analyzes your entire website to give you personalized, objective insights so you can make informed decisions.

Furthermore, it also automates content audits and informs you if there is a gap in your content. Naturally, it also helps you optimize the content you already have.

We should mention that MarketMuse can’t help you generate content but only plan it.

Key Features

✨ AI-Powered Content Research - Utilizes AI to analyze specific search items and generate relevant questions and keywords.

✨ Content Optimizer - Provides AI-driven recommendations for content improvement and optimization.

✨ X-Ray and Heatmap - Offers deep visibility into competitor content coverage, helping identify new angles and opportunities.

✨ Topic Researcher - Assists in discovering related topics and content ideas.

✨ Growth Analyzer - Helps track and analyze content performance over time.

✨ MarketMuse AI - Incorporates LLM-agnostic generative AI for various optimization tasks, not limited to ChatGPT.

✨ Content Briefs - Generates detailed content briefs to guide content creation.

✨ Competitive Content Analysis - Examines how your content measures up against competitors and suggests improvements.

✨ Content Clusters - Analyzes content clusters and SERPs to identify content gaps.

✨ Personalized Difficulty Score - Provides a customized score indicating how challenging it is for your website to rank for specific topics.

MarketMuse continues to evolve, focusing on AI-driven content strategy and optimization. It's particularly useful for businesses looking to improve their content planning, optimization, and overall SEO performance . While it doesn't generate content, it excels in providing strategic insights for content creation and improvement.

Pricing

MarketMuse offers 1 Free and 3 Premium Plans.

6. Influencity

Influencity is an influencer marketing platform that helps you build an IRM ( influencer Relationship Management) strategy.

Furthermore, it covers all major social media platforms and helps brands assess and contact influencers, collaborate on campaigns, and track their effectiveness.

Key Features

✨ AI-Powered Influencer Discovery - Utilizes advanced AI to find and filter influencers based on demographics, interests, niche topics, and campaign needs.

✨ In-Depth Influencer Analysis - Provides detailed insights into influencers' audience demographics, interests, and reachability.

✨ Customizable Influencer Database - Allows curation of lists, updating of influencer information, task negotiation, team communication, and historical data storage.

✨ Influencer Recruitment - Enables setting up a branded recruitment page and analyzing recruits to find the best matches.

✨ E-commerce Integration - Syncs creator database with e-commerce stores for seamless influencer seeding.

✨ Campaign Management - Offers tools for creating, managing, and tracking influencer campaigns.

✨ AI-Driven Personalization - Incorporates AI for more personalized influencer collaborations.

✨ Sustainability Focus - Aligns with the growing trend of sustainability in influencer marketing.

✨ Voice Search Optimization (VSO) - Adapts to the increasing importance of voice search in influencer content.

✨ Social Media Management - Recently added features for managing social media alongside influencer marketing.

It's particularly useful for e-commerce businesses and brands looking to optimize their influencer collaborations and stay ahead of market trends.

Pricing

Influencity has 3 Premium Plans.

7. ChatGPT

ChatGPT is an AI-powered language model that generates human-like responses based on input.

What’s more, ChatGPT's scope is wide: answering questions, creative writing, blog posts, brainstorming, etc.

In addition, you don’t need to install any software, and you can get the results in minutes. 

Key Features

✨ Content Creation -  Creates articles, blog posts, essays, etc.

✨ Deep Research - Offers enhanced capabilities for in-depth research on various topics

✨ Editing Options - Can summarize, paraphrase, translate, etc.

✨ Market Research and Analysis - Helps analyze trends and provide insights for business decisions.

✨ eCommerce Product Recommendations - Provides personalized product suggestions based on user preferences.

✨ Scheduled Tasks - Enables users to assign tasks to ChatGPT for future execution

✨ Conversational Interfaces - Develop interactive chat interfaces for websites and apps.

ChatGPT can be a go-to solution if you need to quickly create a shorter piece of content or quickly access various information. 

Pricing

ChatGPT has a Free Plan and 4 Premium Plans.

Wrapping It Up

AI tools for digital marketing are invaluable assets in your digital marketing toolkit. 

We must admit that finding the best one can be a daunting task, not only because of the sheer number of them but also because each has unique features.

However, one AI tool has the advantage because, unlike its competitors, it isn’t focused only on one aspect of digital marketing but the whole picture.

And that solution is TextCortex.

Why Should You Pick TextCortex?

TextCortex is a robust AI-powered solution offering customizable AI assistance, seamless integrations, and the powerful Chrome add-on.

Besides rich text editing and rewriting features, TextCortex also offers:

💣 +60 AI writing templates spanning over multiple categories such as Website Copy, Business, Ecommerce, Ads and Marketing, Youtube and Social Media, etc

💣 Zeno Chat - Fully customizable virtual assistant that generates human-like output  and analyzes internet data to follow customer trends.

💣 Knowledge Base - Upload your documents and fetch important information from them directly and in 3 seconds. 

💣 and so much more.

And as a cherry on top, TextCortex provides a rich reward program where you can easily earn extra daily creations.

Want to find out more about TextCortex?

Join our TextCortex family today and transform your digital marketing strategy without breaking the bank.