Considering that almost 16% of emails either go missing or end up in a spam folder, some marketers believe that email marketing is dead.
However, the statistics say otherwise.
Actually, 77% of marketers have witnessed an increase in email engagement in the last year.
Furthermore, if you take into account that, according to Statista, email marketing revenue is forecast to research a staggering 11 billion by the end of 2023, it would be wise to dedicate more time to email marketing.
But how to stand out among so many emails sent and a great deal ending up in spam? How to make your emails more “clickable” with better responses?
We’d be more than happy to share tips on creating growth-hacking newsletters that will transform your email marketing efforts, resulting in a bigger number of opened emails.
Let’s get started!
What is Growth Hacking?
Before we dig any deeper, let’s first establish what growth hacking is. In a nutshell, growth hacking is a marketing strategy geared toward rapid business growth.
It implies a lot of trial and error and experimenting till you find the right strategy.
Furthermore, unlike traditional marketing, growth hacking shifted a focus from the product to the user.
So let’s see how you can translate this model into email marketing or newsletters, to be more precise.
What is a Newsletter?
A newsletter shares relevant and valuable information with your network of customers, prospects and subscribers.
They are a perfect way to engage with your audience, promote sales and drive traffic to your website.
Furthermore, according to the Content Marketing Institute, 81% of B2B marketers say they most commonly use email newsletters as part of their content marketing.
So what do you need to pay attention to when creating engaging newsletters? Let’s find out!
What can you use the newsletter for?
As far as the optional elements are concerned, here are a few ideas you’ll find useful to use a newsletter for:
- Share relevant news with your audience
- Share product updates
- Share customer stories
- Highlight the latest blogs or posts on your website or other channels
- Inform about the upcoming events
- Offer special prices, discount or gamification elements
The most important thing is to observe your audience, their response and behavior and adjust your content accordingly.
What are the Elements of a Newsletter?
A few elements are standard for a newsletter, whereas the rest depends on your creativity, business style and vision.
When it comes to the basic elements, each newsletter should have:
- Subject line
- Preview text that gives a sneak peek into a mail’s topic
- Header and footer
- CTA ( call-to-action) button.
How to Build a Newsletter?
Building a newsletter from scratch can be daunting, even if you’ve already done it.
In order to save time and nerves, you can use software like Glorify, Canva, Freepik, etc., that offer pre-made templates you can easily edit and customize to suit your needs.
And although the design is an essential part of your newsletter because it is attention-grabbing, it is the content that will make it or break it.
Stay with us because soon, we’ll talk a bit more about the ways you can improve and upgrade your content with less effort.
But for now, let’s move on to growth-hacking newsletter examples.
7 Growth-Hacking Newsletter Examples
1. Ecommerce Templates
This lively and vibrant template from FreePik is a great example of a good newsletter.
You can put your logo on the top. Furthermore, it is very visual and bubbly, with a great color combination.
In addition, it is informative, providing relevant info about the price, contact details, and special offers.
2. Educational Templates
What makes this newsletter from Sendgrid special, besides its nice, warm, and clean design, is that it is informative or educational.
It is important that your newsletter provides value. One way to achieve that is by offering tips or practical advice related to your product, business, or niche.
3. Share Your News
This fully-customizable template from Flodex is a great choice if you want your audience to get to know you better.
It is perfect for solopreneurs and any business which wants to share a personal story.
4. Sell Your Services Template
Here you can see quite a bold newsletter. In terms of design — very simple and neat but quite punchy in terms of the message. It is very straightforward and direct.
However, always be sure to deliver what you promise. In other words, be very careful when you make promises or provide data.
They need to be backed up by actual examples. Otherwise, you would lose your audience.
5. Thank-You Templates
We probably can’t emphasize enough how important it is to send thank-you newsletters every once in a while.
You wouldn’t be where you are without your audience. So show them how much you appreciate them and how valuable they are to your business.
Of course, growing your network is a priority, but don’t underestimate the power of your loyal fanbase. A bit of TLC (tender, love, and care) goes a long way.
6. A Gift of Thanks Templates
This is a tweak on a general thank-you template. If it fits within your business plan and budget, you can offer small thank-you gifts to new customers or reward old ones.
Moreover, you can also use some of the gamification tools and choose a random winner.
Whatever the approach, these types of newsletters definitely pay off because you kill two birds with one stone: making your customers happy and, in return, getting more appreciation.
7. Invitation Templates
This type of template is a great choice if you are about to organize an event and would like to invite your business partners or your audience.
What works very nicely for this template is that it shows pictures of previous events so the audience can feel a bit of atmosphere and be tempted to join.
Moreover, if it is a paid event and you offer some early-bid tickets, you increase the chance of more people attending it.
These 7 growth-hacking newsletter templates are just to get you started and unleash your creativity.
However, we promised you we’d share more tips with you on how to improve your newsletter content. The time has come!
Optimize your Content with TextCortex
Having to constantly think of new content or the ways you can tweak already existing ones is tiring and time-consuming.
Luckily for you, there are AI tools like TextCortex that provide shortcuts to your writing while still producing high-quality and relevant content.
So what is TextCortex, and how can it help you?
What is TextCortex?
TextCortex is an AI tool that helps you create marketing, sales and website copies that convert.
Or if we put it in numbers, it takes 70% of your work related to email writing, and it can help you achieve 13x more sales.
With TextCortex, you can:
- Rewrite and paraphrase - This is really handy if you want to use existing content.
Furthermore, since a big part of email marketing is testing many different copies, this feature saves tons of time because you can get more versions in a matter of minutes.
All you need to do is to select the sentence or paragraph that you want to rewrite, click on the logo and choose the ‘Paraphrase’ option.
- Summarizing feature - useful if you are struggling with longer pieces of text and want to make it clearer and more readable.
You just need to select the text in question, click on the logo and choose the ‘Summarize’ button,
- Autocomplete (Expand) feature - is at the other end of the spectrum compared to the previous one. The Expand feature expands the selected piece of text.
Just highlight the text you want to expand, click on the logo and select ‘Autocomplete’ option.
- Transform bullets to emails - by choosing a few bullet points you get an email output,
- Tone changer - suggests the tone you should be using depending on the type of message you want to convey,
This is just a little glimpse into TextCortex’s features.
At the end of the day, you can’t have a good newsletter without top-quality content.
However, creating top-notch content takes a lot of time, the time you can spend doing more sales or other forms of marketing.
This is where TextCortex steps in.
Download the Chrome extension to see how hassle-free and automated the whole process of writing and rewriting copies is.