Search engine optimization (SEO) remains paramount for boosting your online presence at scale.

Considering that, it is unsurprising that businesses and content creators always strive to improve their search engine rankings and reach wider audiences.

Today we’ll discuss 8 innovative ways to use ChatGPT for SEO.

We will explore eight practical ways to harness the power of ChatGPT to supercharge your SEO strategy, from content generation to competitive analysis and beyond.

Let’s start!

How to Use ChatGPT for SEO Using These 8 Simple Steps

1. Content Generation

ChatGPT is a powerful resource for producing high-quality, engaging content that aligns with specific SEO strategies and audience needs.

You can use it to generate SEO-friendly content, like blog posts, articles, and product descriptions.

With that said, ChatGPT ensures consistency in posting schedules and targets relevant keywords to boost search engine rankings.

Furthermore, it can also help optimize content with meta tags, headers, and other on-page SEO elements, enhancing overall website performance by generating natural and informative backlinks.

ChatGPT Utilization for Content Generation Example

🧑‍💼Business: Selling organic skincare products

🗯️ Task: Create a blog post targeting the keyword "benefits of organic skincare."

You can use ChatGPT to generate a well-researched and SEO-optimized article that covers the advantages of organic skincare such as:

✔️ Improved skin health

✔️ Reduced exposure to harmful chemicals

✔️ Eco-friendliness

ChatGPT can suggest relevant subheadings and incorporate the keyword naturally throughout the content.

This helps you create valuable, search-engine-friendly content that attracts organic traffic and boosts your website's SEO rankings.

ChatGPT Prompt Suggestions for Content Generation

💡 Blog Post Introduction "Write an engaging introduction for a blog post about sustainable fashion trends in 2023."

💡 Product Description —  "Create a compelling product description for a new smartphone highlighting its key features and benefits."

💡 Listicle "Generate a list of 'Top 10 Tips for Healthy Eating on a Budget' with brief explanations for each tip."

💡 Social Media Post "Compose a catchy social media caption for an eco-friendly travel company's Instagram post featuring a beautiful nature destination."

💡 FAQ Section "Write a set of frequently asked questions (FAQs) for a tech startup's website, covering topics related to their software product and services."

2. Keyword Research

You can rely on ChatGPT for valuable keyword research in your niche or industry.

It generates a comprehensive list of relevant keywords and phrases, including long-tail variations that might be overlooked, diversifying your SEO strategy.

ChatGPT identifies keywords with lower competition, allowing you to target niche audiences and enhance search engine rankings.

Its ability to stay current with trends ensures your keyword list is always evolving, optimizing your content for better search engine visibility and performance.

ChatGPT Utilization for Keyword Research Example

🧑‍💼Business:  Fitness website

🗯️ Task:  Find keywords to target for an article about "strength training for beginners."

You can use ChatGPT to generate a list of related keywords, including long-tail variations like:

✔️ "best strength training exercises for beginners"

✔️ "how to start strength training"

✔️ "benefits of strength training for newbies"

ChatGPT can also suggest synonyms and related terms such as "weightlifting for beginners" and "beginner's guide to building muscle."

By leveraging ChatGPT's keyword suggestions, you can create content that not only addresses the primary topic but also covers a range of related keywords.

This enables you to enhance your SEO strategy and improve your content's visibility in search engine results.

ChatGPT Prompt Suggestions for Keyword Research

💡 Keyword Expansion"Generate a list of long-tail keywords related to 'digital marketing' that I can use to optimize my blog content."

💡 Competitor Analysis "Identify the top keywords that my competitor '' is ranking for in the last six months."

💡 Local SEO "Provide me with location-specific keywords for a bakery in New York City to enhance its local SEO strategy."

💡 E-commerce Product Keywords "List relevant keywords for a new line of eco-friendly cleaning products to help with our e-commerce product listings."

💡 Seasonal Trends "What are the trending keywords related to 'holiday gift ideas' for the upcoming Christmas season?"

3. On-Page SEO Optimization

ChatGPT can review your website's content and suggest on-page SEO improvements, such as optimizing meta tags, headings, and image alt tags for better search engine rankings.

ChatGPT can be highly beneficial for on-page SEO optimization by providing insights and recommendations for improving specific aspects of your web content.

It can suggest optimized meta titles and descriptions to enhance click-through rates in search engine results. 

Additionally, it can offer guidance on optimizing image alt text, internal linking strategies, and mobile responsiveness, all of which contribute to better on-page SEO performance.

ChatGPT Utilization for On-Page SEO Optimization Example

🧑‍💼Business: Healthy Smoothie Recipes web page

🗯️ Task: To improve its on-page SEO you can provide ChatGPT with the content and ask for suggestions.

✔️ ChatGPT may recommend optimizing the meta title to "Delicious and Nutritious Healthy Smoothie Recipes."

✔️ It can craft a meta description that entices clicks, such as "Discover a variety of healthy and tasty smoothie recipes packed with vitamins and nutrients."

✔️ It can also suggest using H2 headers like "Green Smoothies for Weight Loss" and "Protein-Packed Breakfast Smoothies" to break up the content and improve readability while incorporating relevant keywords.

✔️ Furthermore, ChatGPT can advise on using descriptive alt text for images like "Berry Blast Smoothie" and suggest adding internal links to related recipes or nutrition articles.

✔️ Lastly, it can emphasize the importance of ensuring that the page is mobile-responsive for a seamless user experience, which is a factor considered by search engines in rankings.

These recommendations collectively help optimize the on-page SEO of the "Healthy Smoothie Recipes" page, making it more search engine-friendly and user-friendly.

ChatGPT Prompt Suggestions for On-Page SEO Optimization

💡 Meta Description Optimization"Provide me with an optimized meta description for a blog post about 'Natural Home Remedies for Insomnia.'"

💡 Header Tag Suggestions"Suggest appropriate H2 and H3 headers for an article on 'Best Travel Destinations in Europe' to improve content structure."

💡 Image Alt Text Improvement"Help me optimize the alt text for images on a product page featuring 'Organic Skincare Products' for better SEO."

💡 Internal Linking Strategy"Provide recommendations on how to incorporate internal links effectively within a 'Healthy Eating Tips' article to improve user engagement and SEO."

💡 Mobile-Friendly Page "Give me tips on ensuring that a landing page for a mobile app is fully optimized for mobile devices to improve its search engine ranking."

4. Content Auditing

Leverage ChatGPT to conduct a comprehensive content audit for SEO improvements.

It automates the analysis of your existing content, revealing opportunities to enhance keyword usage, internal linking, and content structure.

ChatGPT's content auditing capabilities include identifying duplicate content, flagging outdated or underperforming pieces, and suggesting keyword optimizations.

It streamlines and accelerates the content auditing process, facilitating more efficient and effective content management strategies.

ChatGPT Utilization for Content Auditing Example

🧑‍💼Business: A blog with hundreds of articles

🗯️ Task: Assess their SEO performance and quality

You can provide ChatGPT with a list of article URLs and ask it to conduct a content audit.

✔️ ChatGPT can analyze each article for various factors, such as keyword optimization, readability, and engagement metrics.

✔️ It might flag articles with low word counts or recommend adding relevant keywords to improve SEO.

✔️ Additionally, it can identify articles with high bounce rates or low time-on-page, suggesting areas where you might need to enhance content quality or user engagement.

✔️ ChatGPT can also identify duplicate content issues across your site and recommend consolidating or redirecting duplicate pages to improve SEO and user experience.

It's content auditing capabilities can help you prioritize which articles to update, which to promote, and which to retire, optimizing your content strategy for better results.

ChatGPT Prompt Suggestions for Content Auditing

💡 Content Quality Assessment "Analyze the content quality of the top-performing blog posts on my website and provide recommendations for improving any shortcomings."

💡 Duplicate Content Check "Identify and list any instances of duplicate content across my website, and suggest actions to address them for better SEO."

💡 Keyword Optimization Review "Review a sample of my articles and suggest relevant keywords, meta tags, or headings that can be optimized for improved search engine rankings."

💡 Engagement Metrics Analysis"Analyze the engagement metrics (bounce rate, time-on-page) for my website's landing pages and recommend content improvements to increase user engagement."

💡 Content Gap Analysis"Conduct a content gap analysis by comparing my website's content to that of my top competitors, and suggest topics or areas where I should create new content to stay competitive."

5. SEO Strategy Planning

Collaborating with ChatGPT can lead to a robust SEO strategy. It assists in setting goals, determining target keywords, and outlining content creation plans to increase organic traffic.

ChatGPT excels in SEO strategy planning, offering insights into trending keywords, competitor analysis, and content optimization.

It streamlines the strategy development process, ensuring a competitive and effective approach to enhancing your website's search engine visibility and performance.

ChatGPT Utilization for SEO Strategy Planning Example

🧑‍💼Business: An e-commerce website selling athletic shoes

🗯️ Task: To improve your SEO strategy provide ChatGPT with some information about your business and goals.

✔️ ChatGPT can analyze your industry, suggest relevant keywords such as:

  • "running shoes for beginners", or 
  • "best cross-training shoes,"

This will enable it to estimate their search volume and competition levels.

✔️ Next, ChatGPT can analyze your top competitors' websites and identify keywords they are ranking for, enabling you to understand their strengths and weaknesses.

✔️ It might suggest creating content around specific shoe brands or models, crafting enticing meta titles and descriptions, and optimizing product pages with valuable information and reviews.

✔️ Additionally, ChatGPT can advise on internal linking strategies to improve the structure of your website. 

This includes  recommending ongoing content creation ideas, such as blog posts about shoe care, sizing guides, and seasonal trends.

With ChatGPT's insights and recommendations, you can develop a comprehensive SEO strategy tailored to your business, ultimately driving more organic traffic and conversions to your e-commerce site.

ChatGPT Prompt Suggestions for SEO Strategy Planning

💡 Keyword Analysis and Selection "Provide a list of relevant keywords for a new website in the 'home improvement' niche, and recommend the top 10 keywords to prioritize in our SEO strategy."

💡 Content Calendar Development "Help create a content calendar for the next six months, including blog post topics and keyword optimization strategies to improve our website's SEO."

💡 Link-Building Strategy "Suggest a link-building strategy that focuses on acquiring high-quality backlinks for our website. Include tips for outreach and relationship-building with potential link sources."

💡 Technical SEO Audit "Conduct a technical SEO audit for our e-commerce website and provide a detailed report highlighting areas for improvement, such as page speed optimization, mobile responsiveness, and schema markup."

💡 Local SEO Optimization "Offer recommendations for enhancing our local SEO presence for a chain of local restaurants, including Google My Business optimization, local citation building, and online review management."

6. Competitor Analysis

ChatGPT offers valuable insights into your industry competitors, helping you understand their strengths and weaknesses.

It identifies your primary competitors, assesses their online presence, and analyzes their content, keywords, and backlinks.

By comparing your performance to theirs, it identifies gaps and opportunities in your SEO strategy. Moreover, ChatGPT suggests strategies to emulate successful competitors while retaining your unique edge, simplifying the process of gathering and analyzing competitor data.

ChatGPT Utilization for Competitor Analysis Example

🧑‍💼Business: Small e-commerce business selling handmade jewelry

🗯️ Task: Understand your online competitors better

You provide ChatGPT with the names of a few key competitors in your niche. ChatGPT can then analyze these competitors' websites and digital presence.

✔️ It might reveal that one of your competitors is ranking well for keywords like "handcrafted silver necklaces" and "unique gemstone jewelry," which you hadn't previously targeted.

✔️ ChatGPT could also suggest that another competitor has a robust social media presence and recommends exploring similar strategies to boost brand visibility.

✔️ Furthermore, ChatGPT can help identify backlink sources for your competitors and suggest outreach opportunities to acquire high-quality backlinks for your own website.

With this information, you can refine your SEO and marketing strategies, focusing on keywords, content, and promotion methods that have proven successful within your industry.

ChatGPT Prompt Suggestions for Competitor Analysis

💡 Competitor Website Analysis"Provide a detailed analysis of my top three competitors' websites, including their content structure, keywords they rank for, and any unique features that contribute to their online success."

💡 Keyword Gap Analysis "Identify keywords that my competitors are ranking for but my website is not, and suggest strategies to target and rank for these keywords."

💡 Backlink Profile Comparison"Compare the backlink profiles of my website and my main competitors. Highlight potential opportunities to acquire valuable backlinks that my competitors have."

💡 Content Gap Analysis "Analyze the content on my competitors' blogs and suggest topics or content types that they've covered but I haven't. Provide recommendations for creating competitive content."

💡 Social Media and Online Presence"Examine the social media presence of my competitors, including their engagement levels and follower demographics. Recommend social media strategies to increase our online presence."

7. SEO Education

Rely on ChatGPT for SEO education to keep up with the latest trends and best practices.

It explains SEO concepts clearly, including keyword research, on-page optimization, and link building. ChatGPT also can update you on the ever-changing SEO landscape, including trends and algorithm updates.

Whether you're a beginner or an experienced practitioner, ChatGPT is a dependable knowledge source.

It can answer your specific SEO-related questions and help you stay up-to-date in this rapidly evolving field.

ChatGPT Utilization for SEO Education Example

🧑‍💼Business: Small business owner

🗯️ Task: Looking to improve your website's search engine visibility

You have a basic understanding of SEO but want to learn more.

✔️ You can ask ChatGPT, "Can you explain the concept of 'on-page SEO' and why it's important?"

✔️ChatGPT responds by providing a clear explanation of on-page SEO, highlighting its significance in individual web pages optimization to rank better in search results.

✔️It covers key elements clearly explaining descriptions, headers, and content for relevant keywords, as well as the importance of user experience and mobile-friendliness.

✔️ The response also includes practical tips and best practices to help you start implementing on-page SEO effectively on your website.

In this way, ChatGPT serves as an educational tool, offering accessible and informative explanations to users seeking to expand their SEO knowledge and improve their online presence.

ChatGPT Prompt Suggestions for SEO Education

💡 SEO Fundamentals"Explain the fundamental principles of SEO, including how search engines work and why SEO is important for online businesses."

💡 Keyword Research Guide"Provide a step-by-step guide to conducting keyword research, including tools, techniques, and strategies to discover high-impact keywords."

💡 On-Page SEO Optimization"Explain the key components of on-page SEO and provide actionable tips for optimizing web content, titles, meta descriptions, and headers."

💡 Backlink Building Strategies"Describe effective strategies for building high-quality backlinks, including outreach, guest posting, and link acquisition techniques."

💡 Local SEO for Small Businesses "Offer insights and best practices for small businesses looking to improve their local SEO presence, including Google My Business optimization and local citation management."

8. Local SEO Optimization

For local businesses, ChatGPT is a valuable asset in optimizing local SEO.

It tailors guidance to your specific geographic location, identifying relevant local keywords for effective audience targeting.

ChatGPT ensures your Google My Business profile is complete and optimized for local search results. Additionally, it provides insights into managing online reviews and building local citations, vital components of local SEO success. 

Overall, ChatGPT simplifies the process of enhancing your local online visibility, making it easier for potential customers to find your business.

ChatGPT Utilization for Local SEO Optimization Example

🧑‍💼Business:  A small coffee shop in San Francisco

🗯️ Task: Improve your local online visibility

✔️ You ask ChatGPT for assistance. It can suggest specific local keywords like:

  • "best coffee shop in San Francisco"
  • "artisanal espresso in SF"
  • "San Francisco cafe with free Wi-Fi"

✔️ ChatGPT might also recommend optimizing your Google My Business profile by ensuring accurate business information, including your address, phone number, and business hours.

✔️ Furthermore, ChatGPT can advise you on soliciting and managing online reviews, encouraging satisfied customers to leave positive feedback on platforms like Yelp and Google.

✔️ It can also suggest local citation sources like local directories, city-specific blogs, and community websites where you can list your coffee shop's information to boost your local SEO.

By following these recommendations, you can enhance your coffee shop's online presence within your local area, making it easier for nearby residents and tourists to find and visit your establishment.

ChatGPT Prompt Suggestions for Local SEO Optimization

💡 Google My Business Optimization "Provide tips and best practices for optimizing my Google My Business profile to improve local search visibility for my [type of business] in [city]."

💡 Local Keyword Research"Suggest local keywords and phrases that I can target to attract more customers to my [type of business] in [city/region]."

💡 Online Review Strategy "Recommend strategies for soliciting and managing online reviews to enhance my [type of business] reputation in [city]."

💡 Local Citation Building "List high-authority local directories and websites where I can submit my [type of business] information to improve local SEO."

💡 Local Content Ideas "Provide content ideas that are specific to my local area [city/region] to engage my target audience and boost local search rankings for my [type of business]."


ChatGPT is a robust solution for enhancing your online presence and visibility through many potent SEO strategies.

From content generation and keyword research to on-page optimization and competitor analysis, ChatGPT streamlines and amplifies your SEO endeavors.

Its real-time insights, innovative content ideas, and educational resources render it an invaluable tool for SEO practitioners, whether new or experienced.

However, it's important to note that the landscape of AI-powered content generation offers various alternatives, some of which provide greater flexibility.

Solutions like TextCortex ZenoChat, for instance, deliver personalized convenience with controlled generation, access to external datasets, and enhanced functionality.

This solution offers a comprehensive approach to optimizing your SEO strategy.

What TextCortex AI Offer?

TextCortex is a revolutionary AI-driven tool designed to optimize your SEO strategy.

It adapts to your unique style and requirements, transforming how you approach content creation, communication, and collaboration within the SEO realm.

TextCortex boasts a suite of writing, editing, and polishing features, along with a collection of templates to supercharge your SEO content creation efficiency.

Its core functionalities include:

👍 Customizable AI Assistant — Enhance productivity with an efficient interface that automates SEO tasks and offers round-the-clock virtual assistance tailored to SEO requirements.

👍 Seamless Integration — Effortlessly integrates with your existing tools, streamlining workflows, and providing precise responses to intricate SEO queries thanks to its natural language processing (NLP) capabilities.

👍 ZenoChat Add-on — Empowers SEO professionals with diverse AI capabilities, simplifying complex content tasks, summarizing information, translating languages, rectifying errors, and more.

👍 AI-Driven Writing — Featuring over 60 AI templates and a conversation-driven approach, TextCortex seamlessly incorporates AI into various SEO writing tasks.

👍 Simplified Content Generation — TextCortex's potent API generates code for multiple programming languages, SQL queries, and tailored blog content with a single API call.

In essence, TextCortex brings AI to the forefront of SEO strategy, providing a comprehensive toolkit to bolster productivity, streamline content generation, and enhance interactions with your audience for a more effective SEO approach.

Ready to elevate your SEO game?

Join us now and turbocharge your SEO strategy with the remarkable prowess of TextCortex! 🚀