Not sure which copywriting software will best help you create compelling copies for your business?

Choosing the right copywriting tool is equally important as choosing the right strategy for your business.

Their dependability, ability to produce consistently high-quality work and the return on your time spent with them should all justify your investment in copywriting tools. 

The market, however, does provide no-cost copywriting software options. And, to shatter a taboo, I'll add that not all free options are useless. 

Some solutions find that offering a freemium version of their software is crucial for attracting new clients.

This article lists the 6 best free copywriting software that can generate high-quality copies for your business, so you can decide if they're worth your money for premium plans.

Let's dive in!

What Is Copywriting Software? 

Copywriting software, also known as writing assistant solution, offers various features that can help you brainstorm, write, and arrange ideas for written or digital presentations.

That includes crafting compelling copies for your ads, emails, social media posts, product descriptions, etc. 

The goal of a solid copywriting tool is to assist the writer in producing text that is both comprehensible and persuasive to the target audience

On top of that, they are helping writers speed up their writing process by giving them a visual framework within which to structure and format their copies.

Some copywriting tools also have the ability to instantly translate texts into various languages, making the content accessible to a wider range of readers. 

Free Copywriting Software - Pros & Cons? 

Copywriting software solutions are superior to other methods of producing content that brings in new customers and encourages existing ones to make a purchase. 

Here are some reasons why you should incorporate free copywriting tools into your writing process:

✅ They are fast and easy to use

✅ They can quickly generate different copies in a variety of languages.

✅ They produce unique and human-like copies at scale.

✅ They enable you to fine-tune the tone and structure of your sentences.

Although useful, free copywriting tools also have some limitations:

🚫They're merely a starting point for content creation and keyword research.

🚫Some free copywriting tools are limited in terms of creativity.

🚫The paid versions of some copywriting tools tend to perform better than the free ones.

🚫With so many copywriting tools, it's hard to choose the right one.

Now, let's dive into our list of the best free copywriting software to get you off to a good start.

6 Best Free Copywriting Software To Try In 2023

In this section you’ll be able to find free copywriting solutions that, besides high-quality of output, provide various features for tweaking your copies. 

Let’s start!

1. TextCortex

TextCortex is a module-based AI tool that generates and rewrites any content type into unique and compelling content using strong algorithms and a large database of best practices.

Its AI writers focus on producing the most reliable results by using pattern recognition to develop and modify your writing with a high level of precision.

TextCortex Features

TextCortex offers 20+ AI templates within its web application for generating any copywriting and content writing type of material in 72+ languages such as:

  • Blog posts
  • Ads
  • Emails 
  • Social media posts
  • Product descriptions
  • And more

However, the true benefit of this tool lies in its extensive add-on functionality. 

TextCortex plugin offers 60+ creation templates that enable you to work on your copies within any textbox on more than 30 online platforms. Those features are divided into:

💡 General templates — include features such as rewriting, tone changing, summarizing, question answering, text processing, etc.

💡 Email templates — generate different types of emails.

💡 Ads and marketing tools — craft Ad copies for Facebook, Instagram, Google, etc.

💡 Social media templates — write social media posts for Twitter, Instagram, Facebook, etc.

💡 Website copy templates — create copies for your website and landing pages.

💡 eCommerce templates — produce eye-catching product descriptions, titles and more.

You can also transform your copy using 10+ language and tone generators to create content for a variety of audiences.

In addition, TextCortex add-on provides insights into the readability score of your content. That includes word count, reading time and character count.

TextCortex Pricing

TextCortex offers a forever free plan and 2 premium plans. 


2. QuillBot

QuillBot is another free copywriting software that can check your work for errors and suggest better alternatives.

Even though it doesn’t offer predefined AI templates, this solution can be a great help with tweaking your content for more sophisticated sound and context.

QuillBot's intuitive interface makes it possible to quickly and accurately paraphrase, summarize, quote, check for grammar mistakes, and validate content for plagiarism.

QuillBot Features

QuillBot features include:

💡 Paraphraser — rewrite your copies using 7 different paraphrasing modules.

💡 Grammar checker — check grammar and spelling errors in your copies.

💡 Plagiarism checker — validate the uniqueness of your content.

💡 Co-writer — write your long-form copies and save them as projects.

💡 Summarizer — get a brief summary of the original text.

💡 Citation Generator — generate citations in different formats (APA, MLA, Chicago, etc.).

QuillBot Pricing

QuillBot is available in both a free and premium plan.

3. Simplified

Simplified is an AI-powered solution that can assist you to design, write, edit videos and publish your content.

When it comes to the copywriting software functionalities, this tool has 50+ AI templates for creating instantly long and short-form copies.

Simplified offers editing and rewriting solutions for Facebook and Instagram captions, quotes, descriptions, marketing materials, and website content. 

In addition, you can use it to optimize your copies for uniqueness and readability.

Simplified Features

Simplified features include:

💡 50+ AI templates — predefined templates for Ads, business bios, emails, product descriptions, landing pages, etc.

💡 Tone changer — rewrite your copy in 10+ distinct tones.

💡 Long-form writer — generate blogs, articles and books.

💡 Rewriter feature — paraphrase your copy for better context.

💡 Expander feature — extend the length of your copy for more information.

💡 Paragraph generator — AI-generate your paragraphs.

Simplified Pricing

Simplified is a free copywriting tool that besides a free plan offers 3 additional premium plans.

4. is a free copywriting software that can generate unique content based on user input or preexisting data sources. It is popular due to its ease of use and high degree of accuracy. generates persuasive website headlines and body copy based on a provided keyword or URL.

It has 90+ tools and templates that can assist you with generating blog, digital, eCommerce, sales, social media and website copies.

Additionally, the platform provides a snippet editor for customizing's content.

The snippets generated by are not original — they are simply suggestions for your own content. Features

As we already mentioned, has a wide range of functionalities. Thus, we’ll mention only features that are essential for your copywriting necessities. Those are:

💡 90+ AI templates — predefined copy templates for business, careers, HR, marketing, personal, sales and real estate needs.

💡 Title generators — create titles for any content type.

💡 Content idea generators — generate ideas based on keywords you provide.

💡 Paraphrase tool — rewrite the original content for better context.

💡 Name generators — create names for personal and business needs.

💡 CTA generator — write a catchy call-to-action.

💡 Slogan generator — brainstorm slogan and motto that reflects your business agenda. Pricing offers forever free and one premium plan.

5. Wordtune

Wordtune is another free copywriting software that focuses on rephrasing your writing for a more polished tone and end result.

Similarly to QuillBot, this solution doesn’t offer predefined AI templates for instant creations of your copies, but it is a great asset for fine-tuning your original copies.

Wordtune's core functions revolve around modifying the original text and generating new versions with different lengths, voices, and tone.

Wordtune Features

💡 Rewrite feature — paraphrase your text for better context.

💡 Casual & Formal tones — switch copy between more informal or professional tone of voice.

💡 Shorten & Expand features — modify the length of your sentences.

💡 Paragraph rewrite feature — rewrite entire paragraphs.

Wordtune Pricing

Wordtune comes with forever free and 2 premium plans.

And finally, the last on our best free copywriting software list is the Writecream tool. Let’s check it out.

6. Writecream

Writecream is one more AI-powered solution on our copywriting list that offers a great assistance with various copywriting features.

The icebreakers for the email and LinkedIn outreach campaigns are one thing that makes this tool stand out.

Other features of Writecream include standard AI-templates for making ads and many generators for blogs, copywriting, video editing, and social media.

Writecream Features

💡 AI Article Writer — generate long-form content for your blogs.

💡 Facebook and Google Ads — write catchy advertisements for your social media.

💡 Social media content — form and create ideas for your social media posts.

💡 BAB and PAS — brainstorm your content with Before-After-Bridge and Pain-Agitate-Solution frameworks.

💡 Icebreakers — generate personalized content for your videos, email and LinkedIn outreach campaigns.

Writecream Pricing

Writecream offers forever free and additional 3 premium plans.

Wrapping Up

Business copywriting has evolved from a luxury to a critical necessity in today's competitive environment. 

This is because, in addition to your other responsibilities, taking care of writing tasks is time-consuming and boring. 

In addition, why go through the trouble of doing something manually when there are so many reliable options available now that can cut down your writing time by as much as 80%?

We hope that our list of the best free copywriting software will assist you in selecting the best fit for your business in the long run.

However, if you haven't made up your mind yet, we recommend that you consider TextCortex.

Why is that?

Aside from the features we briefly mentioned, the development of this tool is moving at a breakneck pace. 

And, while we understand that words are just words, we'll let our features speak for themselves rather than using fluff to persuade you. Here are our top-notch features that outline the TextCortex capabilities:

  • Rewrite — paraphrase original content in bulk, without changing the meaning.

  • Expand — get a lengthened version of your text.

  • Summarize — extract most relevant takeaways from long pieces.

  • Autocomplete — create full sentences and paragraphs from simple thoughts.

  • Tone — tweak the voice of original content in 10+ different narrative modes.

  • Translate  — translate your text into 10+ different languages.

  • Long-form posts — generate blog posts from a five-word-ideas.

  • Bullets to email — transform bullet points into ready-to-sent emails.

Feeling tempted to try it out for yourself?

Get our Chrome extension right now to delve into a fascinating facet of the writing process.