Key Tips To Create Converting Product Descriptions (with Examples)

Are you tired of lackluster sales on your e-commerce store? If you're not seeing the numbers you want, it's time to take a closer look at your product descriptions. They might just be the missing piece to the puzzle of success. With the right product descriptions, you can turn casual browsers into eager buyers.

 Don't underestimate the power of a well-crafted description - it can make all the difference in a customer's purchasing decision. And if you're not sure where to start, don't worry - we've got some expert tips and tricks to help you optimize your product descriptions and maximize your profits. Get ready to see your sales skyrocket!

TL;DR

• Writing effective product descriptions is a great way to increase sales on an e-commerce store.
• Crafting the right description can make all the difference in getting customers to purchase your products.
• To help you optimize and maximize profits, here are some expert tips: change your perspective when writing from that of buyers instead of sellers; understand their desires and problems; create original content rather than relying on stereotypes.
• Generative AI is a powerful tool for writing product descriptions and other e-commerce tasks such as email generation or customer service.
• TextCortex comes with a variety of features, from product description creation to automating your e-commerce tasks.

3 Key Points to Write Product Descriptions That Sell

If you want to take your online selling to the next level and increase your profitability, there are some tricks you should know when writing product descriptions. If you want to write original and engaging product descriptions instead of thousands of identical stereotypes, keep reading!

Change Your Perspective to Get Higher Customer Attention

Write product descriptions from the perspective of the buyer not the perspective of the seller. Understand their desires and problems. Suggest solutions with your product for them. How does your product make them feel happier, healthier, or more productive? Your product descriptions should include all of the answers. You should be clear and concise while mentioning your products' benefits. It should be easily understandable instead of blanket statements.

Tell a Story and Kickstart Customers' Imagination

When it comes to selling a product, storytelling can be a powerful tool. Instead of simply listing the benefits of your product, consider weaving them into a story that will capture your customers' imaginations. For example, if you're selling headphones, you could just list the benefits like Bluetooth function or long battery life. But why not take it a step further and write a story that demonstrates how those features can enhance the customer's experience? 

Example:

"Our Bluetooth headphones combine wireless freedom with a long battery life of up to 30 hours. They are perfect for music lovers, fitness enthusiasts and anyone who enjoys the freedom of wireless headphones. Simply connect your phone and enjoy the uninterrupted listening pleasure”

- Generated by ZenoChat.

Or here is another alternative product description generated for Maserati Ghibli.

Speak Like a Real Person

We know you want to continue your brand's tone of voice, but you should write product descriptions as if customers were standing right in front of you. We know there are many blog posts and guides telling you to use lots of superlatives, but you should use them wisely. Using a lot of superlatives makes your product descriptions inauthentic, suspicious, and untrustworthy. Use superlatives only after you've proven why your product is the best, most useful, or most advanced.

How To Use Generative AI for Product Descriptions?

Generative AI is a powerful technology that uses pre-trained data and parameters to create unique and human-like outputs. One of the areas where Generative AI can be particularly effective is in writing product descriptions. In fact, the technology can be used to complete a range of e-commerce tasks, including email generation, customer service, blog posts, website copy, and more.

AI Text Generators

It is possible to use AI text generators to generate product descriptions, email templates, website copy, and blog posts. You can generate high-quality, creative, and unique content using AI tools with large language models such as GPT-4 and Sophos 2. With AI text generators, you can advance your writing process and become more productive.

AI Chatbots

You can use AI chatbots as your digital assistant or customer service. AI chatbots can generate unique and human-like outputs based on user inputs. You can integrate them with your customer service and increase customer satisfaction. Using AI chatbots with customizable personas and data source in customer service allows you to reach maximum efficiency.

What is Automated product description?

By integrating AI tools with your e-commerce, you can automate a lot of mundane and repetitive tasks. Since AI tools use technologies such as machine learning and natural language processing, they will not make the mistakes that humans make. They can also complete tasks that would take hours manually in minutes. So, why not harness the automation power of AI?

TextCortex – All-in-One AI Assistant

TextCortex is an AI assistant that you can use in your various e-commerce tasks, from creating engaging, creative and unique product descriptions to generating high-quality website copy. TextCortex is available as a web application and browser extension. It is integrated with 4000+ websites and apps, so you can use it anywhere and anytime. All the features of TextCortex can generate excellent output in 25+ languages.

TextCortex Features

TextCortex comes with 60+ templates that you can use for various tasks. By using these templates, you can streamline your workload, maximize your profits, and work more efficiently. TextCortex's templates include:

• Product Description (with or without features)

• Tone of Voice

• Company Bios

• Company Missions

• Company Vision

• Bullet points to email

• Feature to Benefit (generate benefits for your product or service)

• Personal Bios

• Short Press Release

• Call to Action (CTA)

• Meta Tags

• Landing Page Headlines

• Email Generator

and much more. To access all templates of TextCortex, you can install our browser extension or visit our templates webpage.

ZenoChat

Imagine you have a digital assistant that you can always take with you, hear from your headphones, give commands with your microphone, and always receive the best answers you need. Say hello to customizable conversational AI, ZenoChat. ZenoChat is available on every browser and 4000+ websites. That means you can take advantage of a fully customizable digital assistant anywhere, anytime.

With the "Knowledge Connectors" and "Customize Your AI" features, ZenoChat can be your custom digital assistant. For example, you can integrate a few presentations and Excel documents into ZenoChat and have it respond using those documents. Moreover, you can integrate ZenoChat into your e-commerce store and take your customer service to the next level.

Zeno Assistant

Here is another handy feature of TextCortex that you can utilize to boost your e-commerce: With its various features, Zeno Assistant can enable you and your team to complete all writing tasks at 12x speed and with high quality. Zeno Assistant's features include:

• Fixing Spelling & Grammar

• Making Texts Longer/Shorter

• Simplifying the Language of Your Text

• Creating Blog Posts/Essays/Outlines/Social Media Posts

• Finding Action Items/Meeting Agendas

• Summarizing/Breaking Down/Rewriting

• Continuing Writing

• And much more!

To activate Zeno Assistant in any textbox on 4000+ websites, simply use the "Alt/Opt + Enter" shortcut after installing our browser extension.

Automate Your Tasks with TextCortex

Are you tired of spending countless hours on tedious e-commerce tasks? Say goodbye to the drudgery and hello to automation with TextCortex's Zapier integration.

With just a few clicks, you can automate everything from product descriptions to email generation, reducing your workload and freeing up time for the things that matter most. So why wait? Sign up for your free account today and experience the power of automation for yourself.