Creating a successful eCommerce Shopify store that works like a swiss watch and converts like crazy is pretty rare nowadays.

Not only do you need to have a correctly set structure behind your business, but you also need to be aware of which tools can help you improve your business and which can’t.

Expensive, hard to learn, and unimportant tools can waste a lot of time and money while not benefiting you.

Yet, many store owners fail to align it all properly.

But on the other hand, using the right Shopify marketing apps, it's proven that you can pass the average conversion rate (1.4%).

To help you out, today, we will talk about how different marketing apps can help you improve your processes and satisfy your customers. 

Plus, we will list the 9 best Shopify marketing apps and explain their features to help you choose the one that fits you best after reading this article.

Let’s jump right in.

Why do you need marketing apps for Shopify?

Marketing apps can help you manage your marketing activities more effectively and grow your business by automating and streamlining tasks. 

Even though Shopify already has metrics to track your business, marketing apps have additional features that can help you:

  • Increase sales - By helping you put your marketing strategy into practice and make your shop more user-friendly
  • Reach more customers - For example, some marketing apps help you build a more extensive email list, through which you can promote your products and give discounts
  • Generate more reviews - Leading to boost your online reputation, leading to more buyers
  • Automate repetitive tasks -  The result of which is saving your time and money
  • Analyze your store’s performance - So you can track metrics more precisely, see where you’re losing customers and how to improve your performance.

If you want to know which Shopify apps can help you out with all this, let’s dive into them.

1. Content marketing apps

1. TextCortex

TextCortex is an AI writing tool that can help you create SEO-optimized, engaging product descriptions in seconds.

This online tool is useful for Shopify store owners who struggle to write a lot of good product descriptions every day.

TexCortex is integrated with Shopify, so you don’t waste time switching from one platform to another. Plus, you can speed up your writing process by 70% without worrying about SEO, grammar mistakes, and plagiarised copy.

Using TextCortex, you can:

  • Create a product description in minutes - This will allow you to write excellent copies at scale without wasting a lot of time.
  • Create plagiarism-free, grammatically correct copy - You don’t need to proofread your descriptions or use other tools for this. TextCortex got you covered.
  • Generate SEO-optimized copy -  When using TextCortex, you don’t have to worry anymore if your product descriptions will be SEO-optimized. 
Pricing

You can try out TexCortex for free. There are also two Premium Plans starting at €6.99/month.

2. OmniSend

OmniSend is an email and SMS marketing platform designed to help businesses track and leverage their marketing activities, including email campaigns, abandoned cart recovery, and landing page performance.

OmniSend offers a variety of templates to streamline email creation, saving marketers valuable time. It also facilitates list growth with personalized sign-up forms and pop-ups directly integrated into landing pages. It is particularly beneficial for e-commerce businesses looking for a unified platform to manage their email and SMS marketing efforts, along with landing page creation tools.

Here's how OmniSend empowers your marketing strategy:

  • Craft Personalized Emails & SMS - Choose from a range of customizable templates to create professional-looking messages tailored to your brand.
  • Smart Discount Codes - Leverage OmniSend's built-in features to easily generate and implement effective discount codes to incentivize purchases.
  • Automated Workflows - Utilize pre-built automation workflows, including subject lines and messaging, to convert subscribers, recover abandoned carts, and engage visitors.
  • Easy Email Personalization - Access OmniSend's template library and customize designs to align with your brand, enhancing personalization and boosting conversions.

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Pricing

Omnisend has a free version and offers two Premium Plans:

3. Aweber

AWeber is a comprehensive email marketing platform designed to help businesses automate their email campaigns and create engaging newsletters. With a library of over 700 customizable email templates, AWeber provides a solid foundation for effective email marketing.

It's particularly valuable for businesses seeking to automate their email marketing efforts through high-converting pop-ups, forms, and marketing funnels.

Here's how AWeber can enhance your email marketing strategy:

  • Repurpose Blog Posts into Newsletters - Save time and resources by effortlessly transforming blog content into personalized newsletters for different audience segments.
  • Subscriber Segmentation with Tagging - Organize your subscribers using tags to create targeted email campaigns. Send exclusive offers, product updates, or tailored content to specific customer groups.
  • Drag-and-Drop Email Creation - Build visually appealing emails quickly with AWeber's intuitive drag-and-drop interface and a vast selection of responsive templates.
  • Automated Newsletter Creation - Simply link your published blog post, customize your preferences, and AWeber will generate a newsletter to reach a wider audience efficiently.

All you have to do to turn your blog post into a newsletter is post a link to the published blog and adjust your preferences which can help you reach out to a wider public in a shorter amount of time.

Pricing

Aweber has a Free Plan and three Premium Plans.

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2. Analytics & SEO marketing apps

1.  PushOwl

PushOwl is a leading web push notification platform designed to help e-commerce businesses recover abandoned carts and re-engage customers.

It is especially beneficial for e-commerce businesses that want to recapture lost sales and build stronger customer relationships through timely back-in-stock alerts and personalized notifications.

PushOwl's back-in-stock notifications automatically inform customers when previously unavailable products are back in stock, encouraging them to return to your store and complete their purchase.

Furthermore, PushOwl provides robust analytics to track marketing campaign performance and identify top-selling products.

Here's how PushOwl empowers your e-commerce growth:

  • Campaign & Product Performance Analysis - Gain insights into which notifications drive the most conversions, enabling data-driven optimization of future campaigns.
  • Automated Abandoned Cart Recovery - Reduce lost sales by sending automated reminders to customers who left items in their cart, encouraging them to complete their purchase.
  • Urgency-Driven Call-to-Action Notifications - Create a sense of urgency with compelling CTA notifications to boost conversions and drive immediate sales.
  • Targeted Campaigns with Customer Segmentation - Leverage PushOwl's segmentation features to analyze customer behavior and send highly targeted campaigns, maximizing engagement and conversions.

Pricing

PuwshOwl has a Free Plan and two Premium Plans.

2. Tydo

Tydo, now part of Everflow, is a Shopify analytics tool designed to provide e-commerce businesses with real-time insights into key performance indicators (KPIs) such as orders, revenue, average order value (AOV), and more.

Integrated within the Everflow platform, Tydo empowers e-commerce businesses to monitor and optimize their store performance from a single dashboard.

By centralizing critical data, Tydo saves time and provides actionable insights to improve business performance.

Here's how Tydo (integrated with Everflow) empowers your business:

  • In-Depth Store Metrics Analysis - Monitor essential KPIs including orders, revenue, new vs. returning customers, and more. Tydo's detailed analysis provides actionable insights to refine your marketing strategy and improve overall business performance.
  • Facebook and Google Ads Performance Tracking - Eliminate the need to switch between multiple platforms. Track your Facebook and Google Ads campaigns directly within Everflow, alongside your other Shopify data.

Pricing

Tydo comes with three Premium Plans starting at $4,500/month.

3. Plug-in SEO

Plug In SEO is a user-friendly SEO tool for Shopify businesses seeking to optimize their website for search engines and increase revenue without complex technical expertise.

Plug In SEO simplifies SEO management by identifying and providing solutions for common SEO issues directly within the app.

In addition to core SEO functionalities, Plug In SEO offers features to enhance website usability and improve the customer experience.

Here's how Plug In SEO empowers your business:

  • Comprehensive SEO Issue Audits - Identify critical SEO problems on your site, such as broken links and missing meta descriptions, and access tools to resolve them directly within the app.
  • Heading and Image Alt Tag Optimization: - Easily optimize website headings and image alt tags to improve search engine rankings and accessibility.
  • Website Speed Monitoring - Measure and monitor your website's loading speed with Plug In Speed (a separate app by the same developer), ensuring optimal performance for users and search engines.

Pricing

Plug-in SEO offers a free trial. However, in case you need the premium version, you can choose among 4 premium deals:

3. Ads marketing apps

1. Adscale

Adscale is an AI-powered marketing platform designed to streamline the management of Google and Facebook advertising campaigns. By leveraging customer data, Adscale enables businesses to create, organize, and automate their ad campaigns from a single, unified platform.

Adscale is particularly valuable for businesses seeking to automate their advertising efforts and deliver personalized messaging across multiple channels.

Here's how Adscale empowers your business:

  • Automated Ad Creation & Management - Automatically generate and deploy personalized Facebook and Google ads, saving time and resources.
  • Personalized SMS & Email Messaging - Send customized notifications to customers based on their browsing history and preferences, enhancing engagement and driving conversions.

Pricing

Adscale offers a 14-day free trial and a Premium Plans starting at $199/month.

2. AdRoll

AdRoll is a comprehensive marketing platform designed to simplify the launch and management of Google and social media advertising campaigns.

AdRoll allows businesses to run ads across multiple platforms, offering a centralized solution for managing advertising efforts and eliminating the need to monitor campaigns independently.

With AdRoll, you can:

  • Automated Ad Optimization & Performance Monitoring - Run ads across Facebook, Instagram, Pinterest, and TikTok while AdRoll continuously monitors and optimizes performance 24/7. Set specific campaign goals (e.g., maximizing clicks) and AdRoll will automatically optimize towards that objective.
  • Streamlined Ad Creation & Product Feed Integration - Quickly create, launch, and optimize ad campaigns by easily importing your product feed.

Pricing

AdRoll's pricing details are not readily available publicly. However, they utilize a tiered pricing structure with various plans designed to accommodate businesses with differing advertising needs and budgets.

3. Video Ad Machine

video-ad-machine-shopify-tool

Video Ad Machine is a marketing app where you can create or automatically generate video ads. With this app, you can easily launch Facebook, Instagram, or other campaigns.

This app is good for all of you who don’t want to waste time and money by editing videos or hiring people to make your video ads.  

This app helps you create and run eye-catching, engaging video ads that can help you increase your reach and conversions.

Video Ad Machine can help you to:

  • Create automatic or personalized video ads - You can use a Video Ad machine to create your videos in a single place, so you don’t waste time on complex video editors and exports.
  • Track results of your video campaigns - Launch and track the success of your video campaigns, which will give you a better insight into your marketing campaigns.

Here is what Video Ad Machine tracking of your video campaigns looks like:

Pricing

There is a free account with many features available. Video Ad Machine also offers 3 paid plans:

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Use TextCortex for writing  SEO-optimized product descriptions

If you want to run a successful Shopify store, just having products on your store isn’t enough.

That’s why marketing activities are necessary to help you promote your products and engage your audience to increase sales.

Hopefully, some of these Shopify marketing apps can be of huge help in optimizing your workflow.

But even if you have the best marketing in the world, having poor product descriptions will drive your customers away.

To win your buyers over, you need an original, straightforward, and error-free copy of your products.

That’s where TextCortex comes into play, helping you: 

  • Generate long and short-form content in seconds using the latest use-case modules, so you don’t have to waste time writing copy 
  • Create user-friendly product descriptions that will catch your buyer’s eye, which will lead to more sales
  • Create plagiarism and grammatically correct descriptions that will make your products look more professional

Not only does it generate SEO-optimized content, but it helps you improve your productivity.

And it enables you to create your product descriptions or any type of content within any textbox online using TextCortex Chrome Extension.

Download TextCortex Chrome Extension for free today and start creating compelling product descriptions in a matter of seconds!