Businesses are always looking for ways to enhance their marketing strategies and better connect with their customers as technology evolves.
We can all agree that, from a marketer's point of view, there is much to do daily to complete one's marketing responsibilities.
That means sending out emails, promoting and selling products, and writing content that will appeal to specific audiences.
Chatbots powered by artificial intelligence provide businesses with a robust resource for streamlining routine marketing operations.
Though, the question of "which one is best for you?" persists.
In this article, we'll discuss the best artificial intelligence (AI) chatbot apps currently available and how they can improve the efficiency and effectiveness of your marketing campaigns.
Let's get going!
What are ChatBots?
Chatbots are software applications designed to simulate human conversation through text or voice.
They are able to comprehend and converse with users thanks to the use of NLP and machine learning algorithms.
The primary purpose of chatbots lies in their ability to perform a wide range of tasks, including:
- Creating various engaging content for your audiences
- Responding to frequently asked questions,
- Providing product information and support,
- Scheduling appointments and making purchases.
Benefits of Utilizing ChatBots in Your Marketing Strategy
Chatbots quickly gained popularity as a result of the numerous benefits they offer to users. Here are a few of the advantages that come with it:
✔️Improve customer engagement – Chatbots let customers interact with your brand in a more conversational way.
✔️Produce high-quality content – With chatbots you are able to produce content that is specifically tailored for your target audiences.
✔️Increase productivity and efficiency – They can also handle routine inquiries to reduce customer support staff workload.
✔️Constant availability – They help you provide customer assistance 24/7, not just during regular business hours.
✔️Cost effective – The use of chatbots helps to cut down on operational costs by automating routine tasks.
✔️Data collection and analysis – Chatbots can track customer preferences, pain points, and purchase behavior.
What to Consider When Choosing the Right ChatBot for Your Needs?
And finally, before we move forward to our list of best chatbots, it is crucial to understand how to pick the one that will work the best for your marketing and business needs.
Here are some factors to consider when taking your pick:
🎯 Purpose – Think about why you're building a chatbot in the first place. For what purposes do you need it?
🎯 Platform – When selecting a chatbot, make sure it is compatible with the channels you intend to use it on.
🎯 Features – In addition to basic conversational skills, some chatbots have the ability to process transactions, manage content, make personalized recommendations, and even translate between languages. Find a chatbot that aligns with your company's needs.
🎯 Integration –Think about how well the chatbot will fit in with your existing infrastructure. Can it be easily integrated into your current technology stack or will it require a lot of coding?
🎯 Analytics and reporting – Discover a chatbot that can monitor key performance indicators like user engagement, sales, and satisfaction to inform your marketing decisions.
7 Best AI ChatBot Apps for Marketing Tasks
With its use-case module architecture, TextCortex is an AI writing assistant that can assist with a wide range of tasks, such as the creation of product descriptions, emails, blog posts, frequently asked questions, and more.
Unlike CPT-3 module-based tools, which generate content based on a subset of the web, TextCortex has trained its modules to generate content based on best practices.
This is significant because it ensures that all the content it produces will be original, Google-friendly, and human-like.
How Does ZenoChat Work?
ZenoChat combines deep learning algorithms with Natural Language Processing (NLP) methods like sentiment analysis to better detect user intent when responding to questions or requests from users.
For example, you can use ZenoChat to compose a request for a raise, act as a social media manager, write Instagram post captions or YouTube scripts, and much more.
The best part is that you can communicate with this AI in 25+ languages thanks to its support for a multilingual generation of AI.
To access the prompt, just click the logo. Once it appears in the right corner you can start with your commands.
You can utilize ZenoChat on more than 2000 most popular platforms such as Facebook, LinkedIn, Gmail, and more.
Who is it Best For?
Anyone looking to integrate AI language technology into their workflow can benefit from using TextCortex, from students and professional writers to researchers, marketers, and business owners.
TextCortex offers a freemium and 2 premium plans.
2. ChatGPT Plus
As an AI-powered natural language processing tool based on GPT-3.5 models, Chat GPT enables you to have natural conversations with a chatbot.
The model can do much more than just answer questions – it can write essays, give detailed descriptions on any topic, generate art prompts, engage in discussions, and even write codes.
ChatGPT has a straightforward interface where you can initiate your conversations, and save them for future use.
Likewise, If you'd like to narrow your focus to a specific use case, you can do so by switching to the ChatGPT playground and selecting the appropriate scenario.
This entails Q&A, grammar checks, translations from English to other languages, a SQL translator, keywords, and more.
Who is it Best For?
A wide range of people, including students, professionals, researchers, writers, and others who need help with language-related tasks, can benefit from ChatGPT.
It can also be helpful for companies, organizations, and developers who want to incorporate AI language technology into their products and services.
ChatGPT comes with a free and premium plan that starts at $20/month.
As a code-free chatbot development platform for Facebook Messenger and Instagram, Chatfuel facilitates user-business communication through automated conversation.
Instagram, WhatsApp, Facebook, and even your website are all supported by this chatbot app.
Also, Chatfuel can be used to make meta ads for getting in touch with advertising leads.
You can use it to generate promotions tailored to your interests, gather information on potential leads and persuade the customer to buy.
What’s more, to grow your customer base with the help of your e-commerce content, you can utilize Chatfuel to:
- Announce sales to people who are most interested in your brand.
- Make product suggestions based on what you learn about your leads.
- Create ad campaigns and targeted audiences based on your competition.
To get started, just click on the link on your social media platform, choose a page, and a blank template will appear on your screen.
Who is it Best For?
Chatfuel works best for all sizes of businesses, including household names like Adidas and Levi's as well as smaller, regional enterprises.
Chatfuel comes with 2 premium plans.
Drift is an all-in-one lead qualification and appointment scheduling platform that facilitates personalized conversations throughout the entire buyer's journey.
From marketing and sales to industry and service use cases, it can help you qualify and convert visitors, build a quality pipeline, and provide customer support.
With Drift chatbots, you can:
- Generate high-quality leads
- Create effective ABM campaigns
- Personalize web experience
- Improve sales efficiency
- Engage targeted audiences
- Automate customer support
- And more.
Drift connects to over 500 additional apps via Zapier and has over 50 built-in integrations.
A dedicated customer success manager, regular strategy reviews, new user onboarding, and live chat are all included in all pricing tiers.
Who is it Best For?
Drift is the best sales chatbot for businesses of any size that need assistance with lead qualification and appointment scheduling.
Drift offers 3 premium plans.
5. HubSpot Chatbot Builder
HubSpot is a highly adaptable platform that can integrate with various other services, including but not limited to SMS, Email, Facebook Messenger, the web, and Slack.
It enables you to qualify leads, schedule client appointments, and respond quickly to customer inquiries without increasing customer service staff.
Additionally, the HubSpot Chatbot Builder allows you to make chatbot windows that match the style of your site or product.
For instance, you can use information from your CRM system to populate your chatbot's natural conversational flows and even give it a personal touch.
Furthermore, if you're using Hubspot, you can combine all your marketing efforts, including those with chatbots, into a single interface.
Who is it Best For?
The HubSpot Chatbot It's a fantastic choice for companies that want to streamline processes like appointment scheduling and lead qualification that don't require coding knowledge.
HubSpot’s chatbot comes with 2 premium plans.
The current version of Intercom's chatbot, named "Resolution Bot," uses machine learning to help resolve customer issues faster, even when your team is swamped.
This chatbot app is an excellent option if you're looking for a way to alleviate your team by answering the same questions over and over again.
For instance, Resolution Bot can quickly provide your customers with the best possible solution to their problems by sifting through your chat logs.
In addition, the chatbots on Intercom let you tweak settings like brand colors, default email recipients, and integrations with other services.
Solutions include product tours, WhatsApp, polls, and standard fares like customer service, user interaction, and sales.
With Resolution Bot, you can also anticipate a customer's next move and offer suggestions based on their input before they've even hit the enter key, drastically increasing the efficiency of self-service.
Furthermore, with automated responses in 38 languages, your company can reach more customers and support a broader range of people worldwide.
Who is it Best For?
For businesses of any size that require a great deal of flexibility in the design of their chatbots, the Resolution chatbot app is an excellent choice.
Except for extremely modest enterprises, Resolution Bot is priced on a case-by-case basis and available with 3 separate premium solutions.
The Starter plan is for very small businesses and it starts from $74/month.
You can use ManyChat, a chatbot platform, to automate engaging conversations in DMs on Instagram, FB Messenger, and SMS. Using ManyChat, creating a bot is a breeze.
It takes mere minutes to set up essential features like conversation starters, responses, and other configurations, thanks to the builder's drag-and-drop interface rather than hours of tedious coding.
You can set up an automated list builder and personalize a sales funnel by linking it to social media platforms like Facebook, Instagram, and WhatsApp, as well as other popular tools like Google Sheets, Shopify, and Zapier.
Likewise, you can expand the marketing automation capabilities of Manychat to include a wide range of use cases for eCommerce and Shopify stores to:
- Qualify leads
- Send order information
- Share coupons and updates
- Book appointments
- Recover abandoned carts
- Answer customer questions
Furthermore, ManyChat offers significant interactions such as ActiveCampaign, HubSpot, MailChimp, PayPal, Stripe, and more.
Who is it Best For?
Manychat is an excellent choice for small companies that need flexible and automated customer communication.
Manychat comes with a free and Pro premium plan.
The plethora of AI-powered chatbot apps has entirely altered the marketing landscape.
From lead generation and customer service to targeted advertising and content distribution, you can make the automation of your marketing tasks much more convenient with the help of these powerful tools.
In addition, using AI-powered chatbot apps helps businesses improve customer service while reducing costs.
Because of this, the apps we've included in our list of best chatbot apps serve a variety of purposes to help you make an informed decision about which one to use for your business.
However, if you are looking for a solution that can help you streamline your marketing efforts while also producing high-quality content, we suggest you consider TextCortex’s Zeno chat.
By utilizing this tool in your workload, you’ll also get access to more sophisticated writing solutions such as:
✒️Long-form post feature — Write blog posts of up to 300 words in a single go.
✒️Bullet to email feature — Use bullet points to compose email messages.
✒️Brainstorming features — Get prompt support for writing long and short-form content.
✒️Zeno mode — Take advantage of AI predictions based on your rough drafts.
✒️60+ AI templates — Select a suitable content format and make keyword-focused copies.
Ready for a ride?
Get your freemium account today to save your writing time, reduce your marketing efforts while creating engaging and high-quality content across all platforms.