One of the common misconceptions about email marketing is that it might not be relevant anymore.
However, email marketing doesn’t show a sign of stopping, with 87% of brands stating it is essential to their business success.
Furthermore, using AI tools to deliver more personalized emails and improve customer experience has become one of the leading trends in email marketing.
In addition, AI writing tools have redefined email marketing and launched a series of transformations you should keep up with if you want to have successful email marketing campaigns.
Read on to learn about the latest email marketing trends to stay ahead of the curve.
Let’s dive in!
6 Email Marketing Trends To Improve Your Digital Communication
1. Email Personalization
An email marketing trend that has emerged the most is hyper-personalization, which goes beyond simply including a recipient’s email.
Advances in personalization include things such as dynamic content - creating email campaigns with content that changes based on the recipient's interests or behavior.
For example, if you are an online retailer, you may send an email campaign with specific products based on a customer's previous purchases.
Furthermore, you can include location-based data to send emails relevant to customers in specific regions and suggest products or services based on their behavior.
Thus, thanks to data analytics tools, you can craft content that resonates with individual preferences, behaviors, and stages in the customer journey.
Furthermore, if you add AI writing tools to the equation, you’ll be able to craft high-quality email content specifically tailored to your audience.
💡 ProTip
TextCortex, an AI Writing tool, enables you not only to craft compelling subject lines and CTAs but also full-length emails from as few as 3 bullet points.
2. Interactive Emails
Although interactive elements aren’t new on the market, they’re becoming increasingly popular due to their engagement nature.
As a result, they can generate more leads and improve click-through rates.
The main aim of interactive emails is for the recipient to take action, be it clicking a CTA button, answering a survey question, or playing a game.
Moreover, interactive emails come in many shapes and forms:
✨ Interactive Images - Change when you hover a cursor over them, making them useful for showcasing multiple products or giving more information about a product.
✨ GIFs and Videos - Provide a visual representation of a product or service.
✨ Surveys and Quizzes - Useful to gather feedback and information from recipients.
✨ Gamification - Includes a variety of game-like experiences, such as lottery, redeeming special coupons, vouchers, gift cards, etc.
3. Automation and Triggers
Automated email marketing refers to the practice of sending targeted email campaigns to customers based on specific triggers or actions.
Therefore, you can set up campaigns that automatically trigger based on customer actions such as purchases, sign-ups, or abandoned carts.
Not only can this lead to higher engagement rates but also to a more personalized experience for the customer.
Besides engagement opportunities, automated email marketing can also lead to more conversion and sales by:
- Targeting customers with the right message at the right time,
- Upselling or cross-selling your products, etc.
💡 ProTip
Did you know that with TextCortex’s feature Knowledge Bases, you can create a personalized library with relevant documents, findings, etc. you can scan and retrieve at any moment?
For example, you can include segmentation email lists, A/B testing results, important statistics, etc.
4. Mobile Optimization
Considering that a vast majority use mobile devices to open emails, you should make them mobile-friendly.
⚡ Keep your text succinct, similar to bullet points.
⚡ Place a CTA in the middle of the screen and make it bigger so it’s easy to tap on.
⚡ Use sufficient space and avoid link clusters.
5. Email Accessibility
Email accessibility refers to making email content accessible and understandable for people with disabilities.
By creating accessible emails, you ensure your content is available to as many people as possible, regardless of their visual, auditory, cognitive, etc. abilities.
Besides being the right thing to do from a moral point of view, accessibility in email marketing can lead to a more inclusive and diverse audience and improved brand perception.
🤍 Provide alt text for images.
🤍 Include contrasting colors.
🤍 Use a clear and concise language.
💡 ProTip
The Readability Checker by TextCortex provides real-time feedback on your readability metrics: the word count, reading time, character count, and overall text score.
6. Privacy and Data Protection
Undoubtedly, privacy and data protection are very sensitive topics, both from customers and businesses’ points of view.
Although tech advances and analytics tools help you get lots of customer data, you shouldn’t overuse them to overwhelm your audience.
You need to create the right balance instead.
Furthermore, new subscribers trust you with their data and sensitive information, so you definitely shouldn’t gamble with misusing them.
Therefore, one of the most important things when talking about data protection and privacy is to be transparent - be very clear about the type of data you collect and how you’ll use it.
- Make the unsubscribe process easy and smooth.
- If you provide links to your landing pages, don’t hide the price or costs.
- Don’t make data collection mandatory - rather, give control to users about what data they share with you.
- Update policies regularly to align with current laws and regulations.
- Apply data protection technology compliant with GDPR, CCPA, and other frameworks.
🎁 Bonus: 10 Email Marketing Statistics to Blow Your Mind
Before we wrap things up, let’s check some mind-blowing Hubspot’s statistics regarding email marketing:
- Segmented mails have a 30% higher open rate and 50% more clickthrough rate than unsegmented ones.
- Smartphone users show a preference for receiving brand communications through email.
- 77% of marketers noticed an increase in email engagement in 2023.
- The most effective strategies for email marketing campaigns are:
- subscriber segmentation (78%),
- message personalization (72%), and
- email automation campaigns (71%).
- Emails containing visuals have the highest performance.
- The best times to send a marketing email are in the morning or early afternoon.
- Regarding the days, Tuesdays work best, and Sundays the worst.
- Email marketing teams find personalization using dynamic content the best way to improve email performance.
- The most effective email subject lines raise curiosity, have promotional offers, and are personalized to every recipient's preferences.
- 43% of marketers state they find using generative AI most helpful for email creation.
Wrapping It Up
Email marketing remains a critical component of any successful digital marketing strategy, with its global market expected to increase to $17.9 billion by 2027.
In order to maximize email marketing's vast capabilities, you must adapt to its rapidly changing landscape.
TextCortex is an AI-powered writing tool that can help you navigate email marketing trends more easily and efficiently.
How Can TextCortex Boost Your Email Marketing?
TextCortex is an all-in-one AI writing tool that enables you to craft various types of content while providing robust features to leverage it.
So, what are some of TextCortex’s stellar features?
✨ Zeno Chat, a conversational add-on that generates content based on your pre-set criteria and preferences.
✨ Custom Personas enable you to create your virtual twin to convey your message. For example, you can create your brand representative persona and provide them with your brand script.
✨ Quick AI reply generates fast and accurate email replies based on the content of your previous emails.
✨ AI editing tools that enable you to tweak and modify your content and rewrite, summarize, paraphrase, and extend it, and so much more.
✨ The Tone Changer enables you to set the right tone for your email audience by choosing from more than 15 tones.
✨ Iron out spelling, grammar, and style mistakes to polish your email.
✨ Translate your content in over 25 languages.
✨ And so much more.
TextCortex is available as a web app and a Chrome add-on.
Furthermore, you can integrate TextCortex across over 4000 platforms and Zeno with over 5000 apps via Zapier.
Sounds enticing?
Join TextCortex today to start creating more effective and engaging email campaigns.
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