Have you ever asked the question, “What is persuasive marketing?”
I have, and most answers were descriptive generalizations of goals of persuasive marketing, not break up of what is behind that expression.
At first glance, it is a simple enough idea of what is there to break further.
Yes, you are right, the idea is simple, but if you take a look, you can see the overarching idea and process supporting it.
Today, we will explain what persuasive marketing is made of and how you can use it to drive sales, focusing on the writing segment of that process.
Time is short, and we have a lot to tell you, so let’s jump into it.
What Is Persuasive Marketing?
Persuasive marketing is a type of marketing that uses human psychology to develop techniques and strategies to market products.
In layman’s terms, you will use people’s pain points and desires to fortify the idea of how their life will be better with your product.
We emphasize some points to drive customers to action or invoke feelings. These points can be divided into two major groups in relation to who they affect:
- General humanity - trust or sense of accomplishment
- Specific group - fame or profit.
When you combine different types of persuasive marketing, you can more effectively reach your audience and solve their problems.
This may lead to improved traffic, more enlightened decision-making, and more sales.
Why Should You Use Such a Complicated Technique?
In one year, we saw a jump from 40% to 48% of buyers becoming loyal customers of brands that align with their personal values.
You do not need a psychology Ph.D. to apply everything we mentioned successfully.
Used car salesmen all over the world have learned how to do so on a daily basis, and so can you.
Most of the techniques we talk about you use in everyday communication with people around you and do not realize it.
The simplest example of what we talk about is asking a girl out on a date.
You present yourself in the manner you see fit and persuade her that you are worth the time.
So you see, nothing we mentioned is unfamiliar to you. We help you move those skills in a professional environment to achieve the best results.
Stay with us till the end to learn the best practices you can use.
What Are The Best Persuasive Marketing Strategies Today?
With a general idea of what persuasive marketing is, selecting the right strategy is much easier.
Let us take a look at some of the most common marketing practices on which you can build upon.
1. Start With a Story (Storytelling technique)
Last few years, we can see the rise of storytelling marketing.
Old fashion storytelling in paper magazines had a short lifetime, but internet access boosted availability anytime, anywhere, forever.
What can we do with storytelling?
Well, for starters, you can deliver a full message to people, unlike the few seconds of commercials you buy on TV stations.
Once you present your product in a longer form presentation, you can invoke all kinds of positive emotions.
Let us get scientific for a moment.
Neuroeconomics Paul Zak completed a study about creating trust with storytelling, and trust is a powerful driving force, and it affects B2B and B2C sales.
You can create more complex experiences with a deeper knowledge of targeted groups’ preferences.
For example, you can show how your trampoline is for adults also, so they can feel like kids and experience pure joy related to those moments.
If you use metaphors, people will relive your story in their minds. Oddly enough, this claim is also backed by science.
Another technique that helps pull the reader into your story is active voice.
On top of that, it keeps the reader engaged and looking for more.
2. We Have Something In Common
Pointing out commonalities we have with a targeted group helps us build trust. And, as mentioned, we love “the trust” as humans and as salesmen.
In addition, if we relate to a target customer who has a special similarity to us makes us stand out and fit in—two at the same time, both things humans crave.
If you present enough similarities with the customer, lines between the leader, in this case, the customer, and the follower, in this case, the salesman, can be blurred or even reversed.
For instance, the mirror technique is a well-established exercise in psychology where you imitate the tone and gestures of other people.
It can be used in persuasive writing by following these steps:
✔️Identify your target audience – Who are your readers, and whatdo they care about?
✔️Use inclusive language – Use inclusive language to make readers feel heard. Instead of "you should do this," say, "we can all benefit."
✔️Use positive language – Pick phrases that are upbeat and encouraging.
✔️Repeat key messages – Reiterating essential points is an efficient method of establishing credibility, reinforcing positive beliefs, and making an impression.
Here's how you could apply the Mirror Technique in your own persuasive writing:
If used effectively, mirroring technique can be a powerful tool in persuasion, allowing you to connect with your audience and lend credibility to your writing.
3. Use “Why” To Create “Yes”
People are willing to listen to almost any proposal. It is up to the presenter to deliver a message in the right way to trigger the desired outcome.
If you present some offer, adding a reason behind it greatly increases the chance of a positive response.
The word “because” has tremendous power when persuading people, even when the following reasoning has no merit.
You can apply the same logic when marketing a product.
Again, the conversion rate increases greatly when you combine a call to action with a simple explanation.
4. Offer, Do Not Demand
It is in human nature to resist when someone forces us. In addition, trust is lost when a request is presented in a forceful manner.
People like it when they have the final word about what will happen around them.
So, making an offer as an open end proposal leaves a lot of freedom to decide and yet pulls people closer to your product.
You can show that you value people’s freedom if you use phrases such as “No pressure” and “It’s up to you” when communicating with them.
Besides freedom, an open end indicates there is room to negotiate, which is especially useful in B2B marketing campaigns.
5. Make It Better
Positive feelings are great generators of Impulse purchases. Basically, when people are happy, it is easier to decide and buy a product even if they don’t really need it.
Shopping malls are aware of these habits, so you can hear hit songs blasted over speakers in halls and in every store.
You can tap into this habit when you present your product as a source of happiness for all that use it.
A positive view of your company is a sure way to have loyal customers that keep returning to your brand and are easier to accept your next product.
A positive view is generated when a company aligns itself with activities like family lunches or protecting the environment preferred by targeted groups.
6. Let Others Blow Your Horn
Buying intent is increased by social proof, this secondary effect of loyal customers.
Let your customers speak for you rather than using exaggeration or bragging about yourself.
Here are some benefits that testimonials and social proof can bring you from the customer perspective:
👍 It is both simpler and more efficient.
👍 People have the most faith in our fellow humans.
👍 People’s opinions can influence purchasing habits.
Customer recommendations and endorsements from people just like us are effective marketing tools, and as a result, we are more likely to make a purchase.
Now that you know what is persuasive marketing and how you can use it to boost your sales, are you ready to test it in your future projects?
Learn How to Increase Sales Through the Power of Persuasive Writing Using TextCortex
As you can see, a great deal of persuasive marketing is how you talk to your potential customers.
The whole point of using persuasive marketing strategies is to work smarter, not harder. And generate more sales with fewer resources in a shorter period.
In the same light, we recommend TextCortex as a writing assistance tool. AI-backed writing applications like TextCortex can take up to 80% of your writing workload.
What Features Does TextCortex Offer
TextCortex add-on offers up to 10 basic rewriting features to help elevate your content.
The rewriting option allows you to change the wording but keep the main idea intact.
As we mentioned, marketers need to pay attention to the tone used when communicating with customers. Adjusting pitch in your text is easy with TextCortex.
Your marketing campaign will likely involve different platforms with a different allowed length of text, expand and summarizing features are significant assets in these transitions.
After selecting the text you want to work on, call up the rewriting menu and choose the option you need.
If you install the TextCortex add-on, you can use over 60 AI templates neatly organized by type of continent in Creators Suite.
When you finish these preparations, one click is enough to set the program in motion and see results.
Advanced features that we find useful in any writing and especially for marketers, are:
🔺 Brainstorming features — generating ideas for your content is as easy as pressing CTRL+SHIFT+K on your keyboard.
🔺 Readability checker — get an objective readability rating for your content.
🔺 Zeno Chat — communicate your ideas to TextCortex AI writers in the form of Chat.
🔺 Zeno mode — combining random ideas into any type of content.
What TextCortex Offers When You Decide To Use It:
🎯 10 daily creations as part of life long free plan.
🎯 All features are available on all common platforms.
🎯 AI generation free-of-charge.
🎯 Upgrade to any Premium plan at any time.
You can start using advanced features now because your free plan is available today.