How often have you looked for an unsubscribe button at the end of the update email because they are repetitive, boring, and bad-looking? Well, me too!

Whether you want to share project status updates to your team, important information with clients, or simply keep friends and family in the loop, a well-crafted update email can convey your message clearly and concisely.

This guide will explore best practices on how to write an update email that engages your recipients, deliver the necessary information, and leave a positive impression.

Let’s begin!

What Is an Update Email?

Update Email is a form of email communication commonly used to inform customers about new products or new versions of your existing products.


This type of newsletter should provide information about new products, engage an audience, and ultimately drive traffic to your website.

When To Use Update Emails

🎯 You can use email updates to send a mass email to your customers and let them know about an update to a product or perhaps that you’re launching a new product.

🎯 Also, use this kind of email if you want to inform your partners, community, or audience about the latest trends and developments in your industry.

🎯 Another common usage of the update emails is when you want to inform your partners about incoming changes in your company, for example, opening a new branch.

The Most Common Points in a Good Update Email

💡Write a clear Subject line - This practically represents the “title'' of your email. Your audience will see this first, so try to be clear.

💡Keep it simple - Be specific with the information you provide to your audience.

💡Make your email inspiring - In addition to the information you want to highlight, remember that your email shouldn`t be vague. Emails with a personal message or call to action appeal to the audience more than those that provide mere information.

💡Aesthetics and visuals that are interesting and appealing - Try not to overwhelm people with too much text, so add photos, colors, etc. The more visually appealing the email is, the more likely you will receive a response or increase the number of visits to your website.

How to Write an Engaging Update Email

Let's examine the most important things to remember and how to write your update email.

1. Have a Clear Idea About the Purpose of Your Update Email

Make a good plan about what you want to tell your customers/partners/community.

Make it easy to understand whether it is a product update, progress, or new management.

Also, keep in mind that your email is an informative type only, whether you expect feedback or is it a call to action.

Once you have your idea polished, you can start writing.

2. Write a Clear Subject Line

The subject line should be clear, short, and on point. This is where your audience should get an impression of what you are informing them about.

Pro Tip

Zeno Chat can assist you in developing a concise and successful subject line for your update email.

You can simply ask Zeno Chat to provide you with the subject line for your email, and you can choose the best one from several alternatives.


3. Start With a Warm Greetings and a Short Summary 

As cliche as it may sound, a warm welcome is something people like to see when you address them.

The next thing you need to do is briefly describe what you want to communicate to them about. 

💡Example: Dear readers, we hope you are well! We want to share some exciting news about our company today!

4. Emphasize the Main Points or Information in Your Email

To highlight the most important bits, you can use bullet points or emojis, depending on whether you want to use a formal/informal tone.

If you are sending your email to your company partners, try to keep it professional as much as possible.
In contrast, you can use funny emojis if they correspond with your brand and target audience.


5. Use Polite Closing

In the last part of your email, you should also thank your audience for following you and the updates about your products or company.

Here, you can also add a call to action or ask for feedback if needed.

💡Example: Thank you for being a valued member of our community. We look forward to assisting you in selecting the perfect suit that enhances your individuality.

Templates of Update Emails 

Here are some examples that can help you understand how to write an update email easier.

Example 1

Subject: Exciting News: Our Latest Music Album Has Arrived!
Hi [Recipient's Name],
Hope you're well. We're thrilled to share that our latest album, [Album Name], is now live on Spotify, Apple Music, and more. Enjoy a special 20% discount on album merch with code ALBUM20 for the next two weeks.
Thanks for being part of our journey!
[Your Band/Artist Name]
[Call to Action: Stream now & shop merch with code ALBUM20!]

Example 2

Subject: Important Update: Changes in [Your Company Name]
Dear [Partner's Name],
I trust this message finds you well. I am reaching out to inform you about some significant updates within [Your Company Name] that will impact our partnership. As valued partners, we believe transparency is key, and we want to keep you informed every step of the way.
[Provide a brief overview of the changes, whether it's a change in leadership, a shift in business strategy, or any other relevant details.]
We want to reassure you that our commitment to delivering exceptional [products/services] remains unwavering. While change is inevitable, our dedication to providing value and maintaining the high standards you've come to expect from us will only strengthen.
We understand that you may have questions or concerns and welcome the opportunity to discuss them with you. Your feedback is invaluable to us as we navigate through these changes together.
Please feel free to contact [Your Contact Information] to schedule a call or meeting at your earliest convenience. We appreciate your understanding and continued partnership as we embark on this new chapter.
Thank you for your trust and collaboration.
Best regards,
[Your Full Name]
[Your Position]
[Your Company Name]
[Your Contact Information]
[Call to Action: Encourage partners to reach out with questions or concerns.]

Something to Keep in Mind

  1. Your update email should be brief and to the point. Avoid writing extended paragraphs and instead focus on the most important facts.
  2. Make sure it is easy to understand. Avoid technical jargon by using basic language.
  3. Describe what you've accomplished, what's still outstanding, and what challenges you're encountering.
  4. In your correspondence, use an optimistic tone. Highlight the accomplishments and progress made.

Wrapping It Up

This text gives you a general overview of the update email, the required steps, and how to follow them.

If you need extra help, tips, and tricks or need help with how to write an update email, TextCortex can assist you on that path.

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