6 Best LinkedIn Marketing Tools To Improve Your Business Growth

Check out the 6 best LinkedIn marketing tools that can help you increase your online visibility and expand your business on LinkedIn.
Srdjan Stojadinovic
September 3, 2022

LinkedIn is the largest professional network platform used by more than 850 million members all over the globe.

Research shows that it’s one of the most powerful ways of generating leads, growing databases, and finding new clients.

LinkedIn can be a gold mine of opportunities to expand your business results, whether you are a business owner, an entrepreneur, or someone who works in marketing.

It can help you locate new customers and sales leads, as well as it can help you connect with other business owners, industry leaders, and professionals.

Sounds like hours and days of hard work? Yes, but there is a far quicker and easier way to do it.

LinkedIn marketing tools can help you speed up your work, improve your marketing strategy and get better results.

In today's article, we will present the 6 best LinkedIn marketing tools that can help you increase your online visibility and expand your business.

But let’s first explain the benefits of LinkedIn marketing tools.

How can LinkedIn marketing tools help your business?

LinkedIn marketing tools are software that can help you build a successful business on LinkedIn by developing a social media strategy that works and simplifying tasks for reaching those goals.

First of all, LinkedIn marketing tools can save you money and time.

You can use it in various ways, such as creating high-quality content, collecting more email addresses, scheduling and measuring posts, advertising your products, connecting, finding, and interacting with potential customers, and so on. 

A huge number of LinkedIn marketing tools serve different purposes and finding the one that suits you the most can be tough.

Before you search for the right tool that fits your business needs, you have to define your needs and goals.

To help you speed up your searching process, let us show you some of the best LinkedIn marketing tools you can use for easier reaching your business results.

6 Best LinkedIn marketing tools

1. TextCortex

TextCortex is an AI writing software that can help you in producing human-sounding content for all your needs, such as websites, emails, social media platforms, and so on.

It can help you improve your business presence on LinkedIn, which makes it a useful LinkedIn marketing tool

TextCortex is based on trained use-case modules that create persuasive and engaging content using your input.

With this kind of assistance, you can speed up the writing process by up to 80%.

You can rely on TextCortex when writing emails, LinkedIn posts, long-form posts, and so on.

It’s integrated with more than 30 platforms such as Notion, LinkedIn, Gmail, Google Docs, and many others, meaning you can use it within any textbox online.

Besides English, you can create content in more than 72+ other languages.

This tool's main objective is to make your writing more short, precise, and to the point.

TextCortex can help you:

  • Paraphrase your sentences - Enables you to rephrase or rewrite your material so you won't need to come up with fresh ideas each time you sit down to write.
  • Content generation – Suggest unique and optimized sentences or paragraphs based on keywords.
  • Expand your sentences - helps you autocomplete and expand your sentence based on your previous input.
  • Increase your CTR - Well-written content encourages the positive actions you want to accomplish with CTA.
  • Save time - Takes away 80% of your writing work while producing natural-sounding output with each generation.
  • Write in different languages - You can write your content in 72+ languages.

Pricing

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is designed to help you promote business, generate leads, grow databases, and find new clients.

It can help you increase the reach of your business and get new leads in places that will bring customers to the forefront. 

This tool can assist you in using LinkedIn to its full potential for anything from automating sales prospects till they are ready to engage to prospecting and mapping new relationships.

Additionally, it provides sales insights so that you can make decisions based on accurate information.

LinkedIn Sales Navigator advanced search can give you lead recommendations based on your specific requirements (location, industry type, and more) and help you find relevant prospects.

To help you locate even more new prospects, LinkedIn Sales Navigator can display profiles similar to the one you're currently viewing. 

This tool can integrate your LinkedIn account with popular CRM (Customer relationship management) platforms such as Freshworks, Salesforce, Microsoft Dynamics, and others. That means no more jumping between your CRM and Sales Navigator.

LinkedIn Sales Navigator can help you:

  • Get lead recommendations - Enables you to browse LinkedIn, discover the right people, and create prospecting lists using search filters (keywords, area, industry, job title, tenure in the role, etc.).
  • Save leads - This allows you to save leads from previous searches.
  • Advanced lead and company search - Allows you to find more relevant prospects.
  • Track your potential clients - Notifies you when a potential customer visits your profile, writes you a message, or updates their profile. You can tailor the reports to reflect that information.
  • CRM Integration - Allows you to automatically save leads and prospects and connect your activity to your CRM.

Pricing

The LinkedIn Sales Navigator pricing starts at $64.99 per month.

3. Dux-Soup

Dux-Soup LinkedIn marketing tool can help you generate new business leads, build your brand, and develop your profile for targeted sales campaigns.

It allows you to focus on maintaining relationships with prospects while completing the hard work necessary to capture their interest by generating new leads.

Dux-Soup can also recommend users based on their talents, send pre-written greetings, and assist with adding items to profiles.

So, even your CRM software can communicate with the highest layer of service to improve data quality and store campaign contacts and communications.

Additionally, you can add personalized comments and tags to record your findings about particular prospects.

It can quickly connect you with prospects, view LinkedIn profiles for you, and send messages to communicate with leads. 

With Dux-Soup, you can simultaneously speed up lead attract to reach more customers and expand your business.

In addition, it focuses on prospects who fit your criteria, so you don't waste time on those who don't.

Dux-Soup Linkedin marketing tool can help you:

  • Manage prospects - You can leave tags and notes on the LinkedIn profiles you want to target and reach out to them automatically.
  • Download profile details - You can find LinkedIn profiles with their info and upload them into your CRM for easy lead management.
  • Automate LinkedIn activity - The tool views a prospect's profile, including a summary of their abilities, employment history, and schooling, and monitors their behavior.
  • Outreach, automation, and more - Automatically  send personalized messages, endorse connections, and more.

Pricing

4.  SocialPilot

SocialPilot is a web-based social media administration and engagement tool that can help you with scheduling, content promotion, and your brand visibility across social media platforms.

Apart from LinkedIn, it supports all the major social media networks. You can schedule posts for Twitter, Facebook, Instagram, Pinterest, Tumblr, and VK.

You can use it to publish bulk posts, schedule posts, discover relevant content, collaborate with teams, manage clients, and more. 

It allows you to connect to over 50 accounts and schedule your Linkedin posts.

In addition, with a "Social mailbox," you can keep track of all interactions related to your business without logging in to each account separately.

Unlike other tools, SocialPilot can provide a detailed analysis of your LinkedIn marketing analytics, including engagement, impressions, click growth, and follower count trends, which can be downloaded as a shareable PDF report.

SocialPilot LinkedIn marketing tool can help you:

  • Manage messages from one place - Allows you to monitor and engage with messages across LinkedIn, Facebook, Twitter, and Instagram with a unified social inbox.
  • Publish and schedule posts - You can post all your content strategies in advance through the social media schedule.
  • Manage multiple accounts - Allows you to connect to over 50 accounts without needing to log in to each account separately.
  • Get analytics reports - Analyze and document your social media performance with in-depth social media analytics.

Pricing

5. Salesloft

Salesloft bills itself as a platform that will enhance your customer service and, eventually, boost your revenue.

It can speed up your sales by helping you find new leads and successfully close them. 

This tool can bring you full circle when you need it most by personalizing your sales strategy, focusing on creating genuine human relationships, and offering data-driven results to inform you where your sales method should be going.

Although this tool automates interactions between buyers and sellers, it lets you personalize your emails, phone calls, direct mail, and social media interactions.

Salesloft integrates with different tools (Salesforce, Hubspot, Pipedrive) and can be used by both beginners and professionals.

Additionally, the integration gives you real-time information on what's happening with your connections and the business where they work.

This effectively helps you develop a user personality that you can use to produce the best marketing strategy.

Salesloft LinkedIn marketing tool can help you:

  • Keep track of sales prospects - Allows you to keep your data up-to-date by alerting you to any changes in your prospect’s job position or career.
  • Display information in one place - It helps you gather all sales data into a single window.
  • Get insight from Salesloft - Combines data to achieve a powerful analytics package, giving leaders instant visibility into performance.

Pricing

You can get a pricing package only by request.

6. Crystal

Crystal is a tool that analyzes public data to show you how to engage with various people and potential customers on LinkedIn.

It uses algorithms to identify personality insights by scraping many publicly available online sources.

Crystal uses this data to analyze how people communicate and write, what others say about them, and how they react.

Using personality detection technology, this tool can help you gain insight into people's profiles and refer you to how to speak and write in that person's natural communication style.

This can increase the effectiveness of your cold outreach on LinkedIn, which is helpful for lead generation.

Countless multinational corporations, such as Amazon, Dropbox, and Disney, use Crystal for marketing, sales, and other purposes. 

You can click the "View personality" button on anyone's profile on LinkedIn, Twitter, or Facebook to view their crystal profile while you browse the web.

Crystal LinkedIn marketing tool can help you:

  • Get information about potential clients - Provides you with a detailed personality profile of every LinkedIn member.
  • Improve marketing strategy -  It can help you analyze your potential partners and clients.
  • Improve communication - Explains how to communicate, email, or sell to new customers efficiently.

Pricing

Crystal offers a free plan with limited requests per week, and for the premium plan you need to send a request.

Wrapping Up

Now that you know the best LinkedIn marketing tools for producing content, networking, collaborating, and forging deep connections becomes more accessible work to do.

The tools presented above can help you develop a LinkedIn marketing strategy that will deliver successful results.

You can cover everything from lead creation to essential social media management and ensure that your audience is engaged with your content! 

Each tool has something special to offer that will make your business marketing plans stronger, more effective, and easier to use. 

Crystal offers you personality insights of every potential or current client. With SocialPilot you can schedule, edit, and share your post everywhere and anytime.

Before dedicating yourself to one of the tools listed, let us recommend where to start.

Let your content creation and LinkedIn presence begin with the TextCortex.

Why?

To deal with any strategy and promotion, first of all, you must have the excellent content quality to turn your customers' attention and interest them in what you offer.

That is the point where TextCortex steps in.

TextCortex combines cutting-edge NLG algorithms with tested marketing strategies and  best AI copywriting tools.

That allows you to create catchy headlines for articles, compelling emails, product descriptions, and more for better business results.

If you need the inspiration to make LinkedIn posts, TextCortex has got you covered and can help you create content at the moment. 

You can rewrite or extend sentences and paragraphs and generate blog posts and cold emails from the comfort of any textbox.

Not only can you use it as a LinkedIn marketing tool, but it is also equally effective on other platforms such as Facebook, Instagram, etc.

You can also use the free TextCortex Chrome extension to speed up your writing process. It can take away 80% of the work you put into writing articles and posts.

The best part is that you can try our free version with 15 creations per day without feature limitations. 

Sign up and watch how TextCortex helps you produce natural-sounding and high-quality content while boosting your writing skills and your business.

Your AI partner is ready to (re)write content.

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