AI technology helps developments in the marketing sector as well as in every industry and helps makers work more effectively. AI tools can be used in a wide range of areas in the marketing sector, from content creation to task automation, from data analysis to insightful social media marketing. AI tools are ideal choices to reduce user workload and increase productivity in marketing and every sector. If you are looking for the best AI tools for marketing that you can utilize in your marketing tasks, we’ve got you covered!

In this article, we will explore how AI can enhance marketing and the best AI tools for marketing.

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TL; DR

  • AI marketing tools are software that aims to support marketers using technologies such as natural language processing and machine learning.
  • AI marketing is used for different purposes such as data analysis, content generation, automation, integration, inspiration, and outline creation.
  • An AI marketing tool should offer its users features such as text generation, AI chatbot, web search, seamless integrations, and knowledge bases.
  • You can save time, boost your profitability, and increase your overall productivity by using AI tools for marketing.
  • If you are looking for an AI assistant that offers a wide range of marketing features from content generation to automation and AI chatbot, TextCortex is the way to go.
  • If you are looking for an AI marketing tool that focuses on task automation, Zapier is designed for you.
  • If you are looking for an AI marketing tool that focuses on marketing content generation, we recommend that you put Jasper AI on your radar.

What is an AI Marketing Tool?

An AI marketing tool is a software that uses artificial intelligence technologies such as natural language processing (NLP), machine learning (ML), neural networks, and trained data to enhance the execution of marketing tasks. Unlike AI tools developed for general use cases, AI marketing tools are designed for specific tasks, allow users to upload their internal data, and are customizable which leads to personalization of the AI ​​tool for your company and workflow.

What is AI Used for in Marketing?

AI marketing tools can be used in a wide range of areas, from gathering information about your competitors to analyzing your existing data to automating repetitive tasks. But, without a doubt, AI is most useful when it comes to handling the heavy lifting of text or image content creation. According to a report by HubSpot, marketers use AI for 6% of content creation tasks, 18% for draft content, 31% for outline content, and 45% for ideas and inspiration.

What is AI Used for in Marketing?

Another use of AI in the marketing sector is customer analysis and examination of customer purchase trends to increase the success of marketing campaigns. By analyzing the spending habits and purchasing tendencies of each customer, companies can create personalized marketing emails and campaigns, show customers the products they need and increase their sales.

Core Features of AI Marketing Tools

If you are looking for an AI tool to use in your marketing tasks, we recommend that you make sure it offers several core features. Core features of an AI marketing tool include:

  • Text Generation
  • Image Generation
  • Integrations
  • Knowledge Base
  • Customization
  • AI Chatbot
  • Web Search

Advantages of AI Marketing Tools

Utilizing AI marketing tools in your enterprise offers a lot of advantages for both your employees and your company.

Advantages of AI Marketing Tools

For example, you can reduce your employees’ workload and increase their productivity by automating content recycling tasks like blog post writing. Some of the advantages of AI marketing tools include:

  • Time Saving
  • Audience Insights
  • Increased Productivity
  • Personalization
  • Integrations

Best AI Tools for Marketing

With the evolution of AI and large language models, AI tools have started to offer customizable features for marketing tasks. There are top-tier AI tools that you can consider completing your enterprise’s marketing tasks. Let’s take a closer look at the best AI tools for marketing.

1-) TextCortex

If you are looking for an AI assistant that will reduce the workload and boost productivity of your marketing department, TextCortex is designed for you with its multiple LLMs, knowledge bases, web search, automations, integrations, and text/code/image generation capabilities.

The first feature that TextCortex offers to help its users complete their marketing tasks is content generation automation. With TextCortex's 30,000+ integrations including Make.com and Zapier, you can automate any of your marketing tasks such as blog post writing, social media content generation, and content recycling. It allows you to automate your tedious and repetitive marketing tasks.

With TextCortex knowledge bases, you can upload or connect your company’s internal data into it and use them to create marketing content, automate tasks and collect insights via ZenoChat. Our knowledge bases allow you to analyze your internal data using top-tier LLMs such as GPT-4o, Claude 3.5 Sonnet etc.

With our knowledge bases, you can analyze your customer data and generate outputs such as personalized emails, and marketing campaigns for each customer. Moreover, by integrating TextCortex into your enterprise, you can boost the individual performance of all your employees and maximize their productivity. See the results from one of our case studies:

  • TextCortex was implemented for KemĂ©ny Boehme Consultants as a solution to tackle these challenges and today employees report increased efficiency and productivity (saving 3 work days per month per employee on average).
  • AICX, an ecosystem partner of TextCortex, was integral to the onboarding and helped achieve a 70% activation rate of the team within the first weeks.
  • Employee confidence in using and working with AI increased by 60%.‍
  • The implementation results in a 28x return on investment (ROI).

2-) Zapier

Zapier is designed to help users automate their tasks and turn the chaotic content generation process into smooth operations. Using it, you can automate your marketing tasks, save time, and boost your efficiency and productivity. Zapier offers hundreds of automation methods and an easy-to-use UI. Thus, you can visualize the automation process of your tasks, set them, and create custom workflows.

Zapier Automation

Moreover, you do not need any technical background or coding skills to automate your tasks via Zapier. The process is much smoother as everything is as easy and understandable as drag and drop. In addition, thanks to Zapier’s AI assistant integrations such as TextCortex, you can include AI tools in the automation process and maximize your automation efficiency.

3-) Jasper AI

Jasper AI is an AI tool designed to handle a wide range of marketing tasks for users and focuses on content creation. With Jasper AI, you can complete tasks in different areas from product marketing to brand marketing and lighten your workload. For example, using Jasper AI’s marketing editor blog post feature, you can fill in the topic, and audience, outline textboxes and generate marketing blog posts by adding different textboxes for additional details.

Jasper AI Marketing Editor

With Jasper AI’s product marketing feature, you can experience an AI co-pilot who will support you in project management. With Jasper AI product marketing, you can utilize 80+ AI templates from product description to landing page, content summarizer to product proposal, and create your marketing content much faster.

Frequently Asked Questions

Which AI tool is best for marketing?

TextCortex stands out as the best AI tool for marketing, surpassing competitors like ChatGPT or Copy.ai. It offers a unique combination of content generation, market analysis, and personalization capabilities. Unlike other platforms, TextCortex can create tailored marketing strategies, generate compelling ad copy, and even analyze market trends in real-time, making it an all-in-one solution for modern marketers.

Which AI is best for branding?

For branding, TextCortex is unmatched in its capabilities with its Brand Voice feature. While tools like Jasper or Copy.ai focus on generic content creation, TextCortex excels in developing consistent brand voices, creating brand stories, and even suggesting brand positioning strategies. Its advanced AI understands the nuances of brand identity better than any other tool, ensuring your brand message remains coherent and impactful across all channels.

Which is the best AI copywriting tool?

Without a doubt, TextCortex is the best AI copywriting tool available. While platforms like Writesonic or Rytr offer basic copywriting features, TextCortex takes it to the next level. It not only generates high-quality, engaging copy but also understands context, brand voice, and target audience nuances. TextCortex can create everything from ad copy to long-form content, all while maintaining consistency and adhering to specific marketing goals or objectives that are present in your company data.