Did you know that the percentage of OTT (over the top) watchers consuming YouTube content is 94.5%?
In a lack of time to read articles, people often turn to YouTube content to find the easiest way to solve a problem.
Creating YouTube videos can be a great opportunity for you to better comprehend the idea behind the solutions.
But to stand out in the YouTube ocean, you need compelling titles for your videos that will bring a relevant and clear message to your target audience.
On the other hand, a poor-quality title will result in low rates of video views because it will not engage people in the ways you expect them to.
And they probably won’t be optimized for YouTube SEO.
So how to write the best title for YouTube videos that will bring you thousands of views?
In today’s article, we’ll show you 6 crucial tips to write catchy titles that will make your YouTube titles attract clicks like a magnet.
Let's dive in!
What Makes An Optimized YouTube Title?
YouTube is the second most popular search engine on the market, and people often use it to get entertained or find answers to specific questions.
Thus, YouTube video titles are the most crucial part of your videos - they attract and repel viewers from your content.
If you want to increase your views, you need to create optimized titles that provide an obvious answer, solution, easy fix, or information to your viewers.
To understand how to write the best titles for YouTube videos and make them sound more exciting and engaging, start by asking yourself:
- Are my videos inspiring?
- Are they entertaining?
- Are they educational?
- Are they solutions to a problem?
An optimized YouTube video title persuades viewers to click on it — it has keywords, is easy to understand, and empathizes with viewers' needs.
Properly optimized YouTube titles will help you:
- Rank higher on Google and YouTube search results
- Gain more clicks and views of your YouTube videos
- Engage your audience more efficiently
- Increase the number of subscribers, leads, and customers
Let’s see how you can achieve that.
6 Tricks To Write The Best Title For YouTube Video
"The great thing about YouTube is there are no gatekeepers. No one is waiting to tell you if you're good enough. It's just your audience."
1. Use The Right Keywords To Optimize your Titles
Adding a title to your YouTube video is equally important as creating blog titles for your articles.
Both have the same purpose — to attract more searchers to view your content.
To understand how to title YouTube videos, you must first grasp some basic search concepts.
YouTube, like Google, utilizes an algorithm to choose which videos to show people for their search queries.
Those searching phrases define your content as the most relevant answer in search queries.
There are a lot of free tools you can use to find inspiration for searching phrases on a specific subject, such as AnswerThePublic.
To show you how that works, here are AnswerThePublic's results on the most frequent question regarding mental health.
Results that you get from tools such as this one can give you clear insights on how to form a title for a specific topic to get to the group of people interested in that type of content.
The most important thing is to keep the keyword as closely as possible to the front of the YouTube video title so the algorithms can recognize your content more efficiently.
Optimizing YouTube titles for SEO is your VIP ticket to top-notch search engine results.
2. Use Familiar And Attractive Title Formats
Like in blog articles, people search for a different type of explanation when trying to find a relevant solution to their problems.
In that spirit, every viewer has their favorite form of video clip that fits the targeted search.
For example, some of them will try to find a comparison between two products, and others will try to find easy steps on how to use something.
To justify the searcher's expectations, the title of those clips must be relevant to the content form you bring in the video.
We will list a few that can help with that:
1. One vs. Other
One vs. Other is a classic form mainly represented on YouTube to compare two elements, products, ways, etc.
This type of format draws particular attention because it mainly deals with comparisons of similar elements, or those among which people find it challenging to decide.
Videos with titles in the listicle form provide viewers with classification information and certain aspects of the element based on specific parameters.
This form is excellent for people who are unsure which product or solution to purchase because it compares options with similar characteristics.
Videos with how-to titles are usually set up as step-by-step guides that show the steps in action.
How-to titles are helpful for viewers who want to complete each step in their own time, giving them the ability to stop and rewatch the steps as many times as they need.
Applying this step when crafting your perfect YouTube video titles will make sure that your content always serves the right purpose and reaches the right searchers.
3. Capitalize On First Letters
One of the most straightforward pro tips to implement without overthinking, while the gains of using it are enormous – capitalize the first letter of each word of your title.
The main problem with 'all lower case' titles is that viewers can easily overlook or dismiss them due to a lack of 'pop' effect when searchers scan through results.
Similarly, 'all caps' titles can have a 'shouting' effect, and they can sometimes be hard to read, forcing potential viewers to read the title twice.
For a better visual impression, here is an example of an ‘all small’ letter video title.
On the other hand, if you capitalize the first letters in your video titles they can:
- Get easier to consume
- Become a form of Call-To-Action
- Make a promise of value to the viewer in an effective way
Now, let’s look at how the ‘only first letters’ titles visually differ from the previous example.
The capitalization of first letters makes your YouTube video titles look more professional, attractive, and eye-catching.
You will have no other option but to permanently implement this tip once you see the impact on views for the first letter capitalized titles.
Your yesterday’s ‘all lower’ cases and ‘all letters in caps’ title’s performances will stay way behind when you compare them with new titles writing style.
4. Use Numbers
It is all a game of numbers when it comes to Click-Through-Rate (CTR).
Similarly, putting numbers in the title can improve your clicks drastically.
The idea of adding numbers in the titles traces back to a study from 2007 that focuses on eye movement when reading text.
The explanation is that our brain creates a strong relationship between numbers and facts - and everybody likes facts when looking for answers.
Headlines with figures create 73% higher social shares and engagement.
The leading advantages of numbers in the titles are:
- Attention – A red ball stands out among the green ones. The same goes for numbers among letters.
- Structure – Numbers point to a leading section of the title.
- Relevance — When using numbers in a form of percentages such as “Increase over 147%” you give a sense of relevance to your titles.
- Content planning — If you have a series of videos on one story or item, numbers can help you organize them.
A long-lasting track record of this simple trick is relevant for all titles — So why not let lt take your videos to the top of the leaderboard?
5. Mind Your Title Length
"Some of the rules can be bent, and others can be broken", said Morpheus to Neo.
That does not apply to the rule of 100 characters text length in the title of a YouTube video.
After character number 70, all your potential viewers can see is a title fragment with an ellipsis ("...").
More and more views come from phones and tablets, and some of those devices can show just 60 characters of your YouTube title.
Keeping the video's title in the 70-character range is not a rule but a good practice that can help you transparently transfer the whole idea behind the video.
You might think title length is an irrelevant step when creating them - well, you would be wrong.
Ignoring text length is the same thing as someone cutting you mid-sentence — It can hinder achieving an eye-catching and compelling title.
Telling the whole story is important, and yours starts with the title.
6. Highlight Clear Benefits
There is a saying, "You will move your hand to scratch the itch" – in other words, benefits are moving your viewers to action.
The same goes with hooking people to click on your video by giving them an undisputed gain of watching it.
Benefits can be an update on news, laughter, motivation, steps to improve something, etc., and with various benefits, you can invoke different expressions and reactions.
Delivering them in the titles is imperative to improve the clicking rate and remain a relevant source.
All benefits you are claiming in your titles have to match the expected outcomes, so your viewers can stay loyal and say, "That is worth my time."
Conversely, a vague description may lead to the impression that your solution may not work as promised - and that is a good enough reason to consider another source.
That way, you risk gaining a high abandon rate instead of increasing sharing and clicking rates.
If your potential viewers can see how your video can assist them by simply scanning its title benefits, you've completed the crucial step in convincing them to click on it.
How To Write Best Title For YouTube Video using TextCortex
Creating optimized titles for your YouTube videos is an introduction to your masterpiece.
It will not matter if your videos are worth pure gold if you do not find a perfect formula to attract viewers to check them out.
We hope these steps will help you overcome difficulties in creating sensational and more attractive YouTube video titles for better ratings in search queries.
And when you think about these rules, they are not that complicated to establish in your writing flow, right?
However, inspiration is not always on the writer's side, and creativity often knows to jump through the window when that blissful idea needs to take a final form.
Well, for this reason, we created TextCortex.
TextCortex is a use-case module-based AI tool that can help you write better, faster, more accurately, and never start from zero again.
Its AI writers help you generate content such as blog posts and titles, product titles and descriptions, social media posts and captions, Ads, and emails.
That includes generating titles and captions for your YouTube videos as well.
Now, you probably wonder — What makes it so special to give it a try?
Unlike other AI writing tools that are based on GPT-3 modules, TextCortex has a massive advantage in the following segments:
- Use-cases are based on best practices modules with the best youtube and other titles/materials.
- Our AI writers can generate 3x as much text as GPT-3 with different levels of complexity.
- Content is automatically generated as SEO-optimized and error-free.
- AI writers create human-like and natural-sounding text with each creation.
Using complex algorithms, TextCortex learns to write from billions of high-quality sentences in our knowledge base.
That gives output with a personal touch, whether you are creating titles and captions for most familiar car brands or gramma's pie recipe.
All you need to do is signup to the TextCortex web app and navigate to 'YouTube Title', enter the input and hit 'Create.'
And just two clicks away on the navigation panel, you can switch to automatically generating your YouTube captions.
By implementing TextCortex in your daily workflow, you will:
- Automate the writing process
- Generate SEO-optimized content at scale
- Improve your writing skills
- Take care of the content writing mistakes
- Save a lot of your writing time
- Dismiss writing block moments
Sign up for free and watch how TextCortex instantly generates appealing YouTube titles and boosts your clicking rates over the roof.