12 Tips To Write Effective Copy for Social Media [Definitive Guide]

Check out the best 12 tips on how to write good copy for social media that will help you boost your business success.
Srdjan Stojadinovic
May 25, 2022

Writing for social media is different than writing for a website or writing an email. 

It helps boost your brand and gets traffic to your site. 

But you have to write copy that appeals the best to your audience and is relevant to the topic.

Naturally, it's very tempting to go overboard when publishing content on these networks. 

In fact, the idea of keeping up with several social networks can actually prevent you from publishing valuable, relevant updates about your company and industry. 

Your content can fall victim to dilution if you use these channels without a plan.  

How do you keep your customers and prospects interested without being robotic? 

It all starts with your content, and when it comes to copywriting, there are a few tricks that can make social media campaigns that much more effective and engaging. 

Here are some tips on how to write good copy for social media that can help you boost your business success.

So let’s begin!

1. Start by writing a headline that grabs attention

The headline is the most important part of your post. It's what people will see first, so it needs to grab their attention.

Make sure your headline is short and punchy. If it's too long, people won't read it. If it's too short, people won't know what they're reading about.

According to HubSpot, 80% of people will read the headline of a post and then make a decision about sticking with the rest of the content or clicking away.

That's why it's so important to create a headline that grabs attention and makes people want to continue reading.

Here are some tips for writing headlines that get results:

1. Be Specific

One of the best ways to grab your reader's attention is by being specific in your headline. 

For example, if you were selling mattresses, you could write "7 Ways To Sleep Better.

This headline would be more effective than "How To Sleep Better." 

People are more inclined to read something when they can tell right away what it's about without having to spend too much time figuring it out.

2. Use Numbers

People like reading lists because they're easy to digest in one sitting and they provide an easy way for readers to scan through information quickly without having to invest much time into reading an entire piece of content. 

So if you're writing a list-based article or blog post, use numbers at the beginning of each point like this: 

"5 Ways To Improve Your Content Marketing Strategy" or "3 Simple Things You Can Do Today To Boost Your Online Sales."

2. Set a goal for each social post

To write good copy for social media, you need to have a clear idea of what you want to achieve with each post. 

It's not enough to just crank out random tweets or posts that include whatever happens to be trending at the moment. 

You need a plan — an idea of what you want people to think when they read your post.

The first thing you should do is set some specific goals for each social post. 

Do you want to get more followers? 

Do you want to drive traffic back to your website? 

Or maybe increase engagement with existing fans?

This way you know exactly what you want to accomplish with each post, and it will help you stay focused on the task at hand.

For example, let's say that I am going to write some copy for a new post on Facebook. 

My goal would be to get as many likes as possible in order to increase my reach. 

If I don't hit my goal of getting 100 likes then I will continue working until I do!

Here are some tips on how you can set goals for your social media posts:

Make sure your goals align with what your brand stands for

For example, if you sell shoes online then your goal might be "To sell 10 pairs of shoes today

If you run an ecommerce site where people can buy products online then maybe your goal should be "To sell 3 products today"

3. Include an image related to your text

Including an image in your posts on social media is one of the easiest ways to increase engagement and make your content more appealing to readers. 

It's no secret that people love images, especially those with funny or meaningful captions. 

They can be used as visual aids or even as standalone pieces that express a specific idea or feeling. 

You can use them to illustrate points or show off products or services.

Images are also great at drawing attention away from long blocks of text, making it easier for readers to follow along with what you're saying.

4. Tell a Story

No matter what type of content you’re creating, from blogs to landing pages, you need to tell a good story. 

If your copy doesn’t have the reader hooked within the first ten seconds, it’s going to be hard to get them to read any further, and they’ll probably leave.

The best way to do this is by telling a story about your product or service. 

You could also tell a story about yourself and why you started your business in the first place. 

This will help differentiate your brand from others out there and make people think, “Wow, this company really has its act together!”

You can use storytelling techniques even when writing headlines and titles because they work so well on social media platforms such as Facebook and Twitter (and even Google).

Your audience needs to know how you and your company can help them solve their problems and improve their lives. 

The best way to do this is by telling them a story that they can relate to.

This means that your copy needs to be engaging, human, and relevant to your audience. 

It should feel like they're just having a conversation with someone who understands what they're going through, rather than being sold something by a robot.

5. Ask questions and start conversations

It’s no secret that asking questions is one of the most powerful ways to get people to engage with your content. 

But it can be hard to think of new questions to ask, especially when you’re writing copy for social media.

The trick is to start by asking yourself what you would like to know about a topic or product. Then try to find ways to relate this question back to your own customers and audience.

For example, if your company sells pet food, you might ask “What’s the best way to feed my dog?” 

Or if you sell candy, you might ask “How do I get rid of my chocolate addiction?”

Here are some examples of questions you can use:

  • What do you think?
  • What’s your favorite part of _____?
  • Have you ever tried _____? Tell us why or why not!
  • If you could design a _____, what would it look like?
  • What’s _____ like on a scale from 1-5? (1 being terrible, 5 being amazing)

On the other hand, If you want people on social media sites like Facebook and Twitter to engage with your copy, give them something interesting and relevant to talk about. 

One way is by starting conversations about current events or popular topics (like the Super Bowl). 

Another way is by asking open-ended questions that only require a simple “yes” or “no” answer — but don’t feel obligated to fill in all the blanks yourself!

6. Make your social media posts easy to read

If your social media posts are too wordy or confusing, then your followers will lose interest quickly.

Here are some tips to help you write good copy for social media:

  • Use short sentences and paragraphs. Your message should be easy to digest in one or two sentences at most, so keep them short and simple.
  • Avoid industry jargon or slang terms that might confuse readers who aren't familiar with the terminology used in your field and industry.
  • Be consistent with capitalization, punctuation, and spelling throughout the entire post so that it appears professional and polished at all times. 

This will help build trust between you and your audience members over time as they come to expect these standards from every post they see from you on social media or anywhere else online.

7. Use Emojis

Using Emojis in social media posts can be a great way to make your content more appealing. 

They’re a fun way to add some personality to your writing, and they can help your readers connect with the messaging in your post. 🙂

But before you start adding emojis to every post, keep these tips in mind:

1. Use emojis sparingly

Don’t use more than one emoji per sentence or paragraph. 

If you do, the meaning of the sentence will be lost on readers who don’t understand emojis. 

Don’t try to overdo it with emojis – they should be used sparingly so they don’t lose their impact or become distracting.

2. Use them when appropriate

It’s important to remember that emojis are not appropriate for every situation or audience. 

For example, if you’re writing an article about politics or current events, using too many emojis could come off as insensitive or inappropriate (especially if they are political in nature).

It’s also important to remember that some people may not understand what certain emojis mean if they aren’t familiar with them already (e.g., cat face vs dog face).

8. Focus on benefits

If you want your post to be shared and liked, then focus on what people get from it rather than what it does. 

For example, if you’re writing about a new app, don’t just say what the app does but rather highlight how it makes life easier or better in some way. 

If there are other apps out there that do similar things without providing any benefits, then you need to highlight how they lack these benefits so people will want yours instead.

Here’s an example of turning features into benefits:

features-vs-benefits

9. Solve the problem and provide value

Social media is all about solving problems — especially those that are relevant to your target audience. 

Whether it's a business trying to sell more products or an influencer looking to monetize their following, people go to social media when they have a problem they need to be solved. 

So when you're writing copy, think about how you can solve their problems and make them feel better by sharing your content.

On the other hand, people don't want to read boring, generic blog posts that they've seen everywhere else on the internet. 

They want something that will actually help them improve their lives in some way (or at least entertain them enough that they don't mind scrolling through the post). 

That's why it's so important for all content creators — whether it be bloggers, marketers, or even CEOs — to provide value whenever possible.

10. Use hashtags sparingly

This is a tip I came across recently and it's a great one. If you're planning to use hashtags in your social media posts, please use them sparingly. Here's why:

  • Hashtags can be great for getting your content in front of more people, but if you use too many, it will look like spam. 

And nobody wants their posts to look like spam. 

The best way to use hashtags is to only use one or two each time you post something on social media. 

This will allow people interested in your topic to find your content quickly, while keeping your audience engaged in the conversation.

  • Hashtags can be useful for finding related content, but they are not necessary for every post. 

They should be used sparingly and only when they are relevant.

Hashtags are a quick way to get your post in front of more people, but if you hashtag something that is unrelated or uninteresting, it could turn people off from following you.

11. Include a CTA (Call To Action)

The most important thing you can do when writing a copy includes a call to action. 

This is what gets your readers to click through to your website, buy your product or fill out a form. Without a call to action, your post will be flat and boring.

You should always have one of these at the end of each post:

  • Ask for the reader's email address so that you can send them more information about the topic
  • Ask them to subscribe to your blog (if it's relevant) or follow you on social media
  • Ask them to sign up for an event (if it's relevant)

The key is for your CTA to be clear and direct, so there’s no confusion about what you want users to do.

Also, make sure to create a sense of urgency.

The best way to create urgency is by clearly stating how long something will be available, such as “today only” or “limited time offer”.

You should also give people a reason why they shouldn’t wait until tomorrow or next week before buying something from you – maybe there will be more stock available then, which means someone else might get their hands on the item first!

12. Follow best practices for each social network

 A successful social media campaign is not just about creating great content and posting it on various social networks, but also about creating the right type of content for each network.

The following tips will help you write better copy for social media:

1. Keep your texts short and to the point

2. Use bullet points and lists to make your message easy to read

3. Use a conversational tone

4. Be consistent in your messaging across all platforms

Also, make sure to write in the first person. When people read something on social media, they want to feel like a friend is talking directly to them, not at them. 

This helps create an emotional connection between the reader and the writer (which is really what all great copy does).

Conclusion

When it’s up to creating a compelling copy for social media, it’s important to have these tips in mind in order to create value, and attract your audience to follow your posts.

It will lead you to a much higher reach, leads and sales.

And this is where artificial intelligence can help you. 

By implementing AI tools in your work process, it will be much easier for you to publish on social media without overthinking your content. 

Let’s take a look at how TextCortex can help you generate copies for your social media:

Just enter a few words about what you are advertising, and TextCortex will generate dozens of ad copies for you within seconds.

By entering your target audience, an AI writer creates your ad to be as effective as possible in targeting people who are interested in your product or service.

The best part is that you can do with TextCortex is to:

  • Create personalized copies for different channels in seconds
  • Save generated content to your favorites for later
  • Copy generated content to make it live on the desired platform

The best part about TextCortex is that it does all of the hard tasks instead of you.

Not only does it help you produce up to 10x more ads in 70% less time, but it also saves you money.

Start writing copies for social media in seconds with your personal AI writing assistant today.

Create a free account now, and let TextCortex skyrocket your business on social media.

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