How do you develop a story within your brand’s communication and get customers to pay attention to what you’re saying? Incorporating generative AI capabilities might as well help you with that.
What is the 7-Part Brandscript Framework?
The 7-Part Brandscript Framework is a guide to creating a cohesive and compelling story for your brand. It consists of seven components: the hero, the challenge, the guide, the plan, the call to action, the stakes, and the reward. By using this framework, you can craft a story that resonates with your target audience and helps them understand your brand and its mission.
In this framework below, you can easily spot the following bullets:
- There’s a protagonist or character who wants something.
- This character encounters a problem in the way of getting what they want.
- A guide appears who is able to help them overcome this problem.
- They do so by giving them a plan of action.
- Which calls them to action.
- The subsequent action helps them avoid failure.
- And achieve success.
How Can This Framework Help You with Your Branding?
The 7-Part Brandscript Framework can help your business create an effective, cohesive story that resonates with your target audience. It can help you clarify your message and mission, create a call to action that encourages customers to take action, and convey the stakes associated with your brand.
By using this framework, you can create a narrative that will effectively communicate your brand values and help your customers understand why they should choose you over the competition.
Now it’s time to pull it all together. After reviewing the 7-part framework and jotting down ideas for your brand story, try to condense them into your own Brandscript.
This will form the foundation for all your future marketing communications.
This framework helps companies:
- Frame customers as the lead character in their story, and clearly identify what they want.
- Understand the challenges they face and how the company’s product/service is a solution.
- Position themselves as the customer’s guide by demonstrating empathy and authority.
- Develop a clear plan for customers to follow leading them to purchase a product/service.
- Promote a CTA (call to action) that encourages customers to take action.
- Clearly demonstrate to customers what success and failure look like if they purchase/don’t purchase the product/service.
How Do You Create Your Brandscript with TextCortex AI?
Quite simple. We'll be taking the following formula to create our brandscript and give voice to our brand persona.
Step 1: Create Your Written Brandscript
Let's apply this framework and create a written brandscript for our brand.
At (COMPANY NAME) we know that you want to be (a/an) (IDENTITY TRANSFORMATION). In order to do that, you need (CHARACTER WANT). The problem is (EXTERNAL PROBLEM) which makes you feel (INTERNAL PROBLEM). We believe (PHILOSOPHICAL PROBLEM).We understand (EMPATHY) which is why we (AUTHORITY). Here’s how we do it: 1 (PLAN: STEP 1). 2 (PLAN: STEP 2). 3 (PLAN: STEP 3). So,(DIRECT CTA). And in the meantime, (TRANSITIONAL CTA). So you can stop (FAILURE) and instead (SUCCESS).
Example Brandscript with this formula would look like this:
At Tesla Motors we know that you want to be an empowered driver. In order to do that, you need reliable, efficient, and affordable electric vehicles. The problem is traditional gas-powered cars which make you feel frustrated and powerless. We believe that electric vehicles are the future of transportation. We understand the challenges of transitioning to electric, which is why we are leading the charge with innovative and sustainable solutions.
Here’s how we do it:
1. Design and manufacture electric vehicles with the highest performance standards.
2. Make them affordable and accessible to all drivers.
3. Provide the best customer service and support.
So, let us help you go electric. And in the meantime, you can stay informed with our latest news and updates. So you can stop worrying about your environmental impact and instead embrace the future of transportation.
Step 2: Create your own brand persona using TextCortex AI
We offer our users the ability to create their own AI personas. The rest is up to their imagination. One prominent ways to make use of this feature is to create a virtual organization persona that can be helpful to tell your brand's story.
1- Go to the Customize Your AI tab on app.textcortex.com
2- Click on "Create your own AI Persona" and fill in the necessary information aligned with your brand principles.
3- Type or paste 3 text examples / copies that belong to your brand.
4- Get your sentiment analysis after creating your persona based on the input you placed.
5- You're good to go! Now you can use your custom persona across TextCortex AI products. Just say hi to your virtual brand representative.
Step 3: Have Your Virtual Assistant Relay Your Story
From this point on, your virtual brand representative can tell your customer all about your vision, your brand's goals and how your business plan on achieving them.
You can even pursue the conversation by asking additional questions. The goal with this functionality is to enable any company to shape their image, relay their narrative with little effort.
We hope that this use case has been useful and has helped you to understand how to make the most of this feature. We would love to hear your feedback on how you have implemented this feature and how it has been beneficial to you. If you have any suggestions or ideas, we would be happy to hear them. Keep an eye out for more updates and changes that we make to this feature, as we strive to constantly improve it and make it even more useful and user-friendly.