Tired of spending countless hours on lead generation and personalized outreach? Clay is a platform designed to streamline these processes and boost your sales efforts. Imagine effortlessly combining data sources, enriching your leads, and crafting personalized messages at scale. Clay aims to make this a reality with its AI-driven features and comprehensive data integrations. 

Let's explore what Clay has to offer!

What is Clay?

Clay Homepage

Clay is an AI-powered platform focused on automating lead generation and personalized outreach, helping businesses efficiently scale their sales efforts. It offers access to a wide range of data sources and AI research agents within a single platform, allowing users to transform insights into revenue through automated growth workflows. Clay simplifies lead research, data enrichment, and outreach, empowering sales teams to automate list building and personalize messaging.

Clay caters to B2B sales teams seeking to enhance their prospecting and outreach strategies. Its primary use cases include:

  • Lead Generation. Automating the process of finding and qualifying potential leads.
  • Data Enrichment. Enhancing lead data with information from various sources to improve targeting and personalization.
  • Personalized Outreach. Crafting customized messages for each lead to increase engagement and conversion rates.
  • Relationship Management. Building and maintaining personal and business relationships.

Clay Features

Clay AI's strength lies in its suite of features designed to empower users in building targeted lists, enriching data, and automating personalized outreach.

  • Data Enrichment. Clay provides extensive data enrichment capabilities, with access to over 75 tools to maximize data coverage. This "Waterfall Enrichment" helps users gather intent data and build comprehensive lead profiles.
  • AI-Powered Copywriting. The platform offers AI copywriting tools to assist in creating personalized outreach messages that feel human.
  • Lead Scoring. Clay analyzes job titles and other data points to help users prioritize leads based on their potential value.
  • AI Formula Generator. Includes an AI Formula Generator for creating custom code based on simple written instructions.
  • AI Research Agent. Clay offers access to AI research agents that can gather and analyze data from various sources.
  • Data Source Integration. It allows users to combine data from multiple sources while prospecting. It offers access to 100+ premium data sources.
  • Targeted List Building. Enables users to narrow their targeting lists to specific criteria, offering a level of specificity that other data providers may not allow.

Getting Started with Clay

To begin using Clay, start by exploring Clay University, which offers a range of video lessons, Claybooks, and guides suitable for both beginners and advanced users. 

A crucial first step involves importing your data into the system. Clay's AI integration can then automate tasks like content creation and data enrichment, enabling you to personalize outreach at scale. You can craft specific AI prompts to achieve your goals and build custom workflows using pre-built templates or by adding your own steps and components. 

Clay Use Cases

Clay AI's versatility allows users to automate various tasks across different domains. Here's a closer look at some key use cases:

  • B2B Sales. Streamlines lead generation, data enrichment, and personalized outreach for sales teams. Clay provides advanced AI-based capabilities and customizable workflows suitable for B2B sales. It integrates data from multiple sources. 
  • Lead Generation. Automating the process of finding and qualifying potential customers. Clay finds accurate B2B data from multiple data vendors.
  • Personalized Outreach at Scale. Crafts human-like outreach messages tailored to individual leads. Clay enables users to write complex formulas in natural language using its AI formula generator.
  • Building and Maintaining Relationships. Managing personal and business connections through the platform.

Clay Pricing

Clay offers flexible pricing. Here's a breakdown of their plans:

  • Free: $0/month, includes 100 credits/month, unlimited users, up to 100/search.
  • Starter: $149/month, includes 2000 credits/month, unlimited users, up to 2,000/search.
  • Explorer: $349/month, includes 10K credits/month, unlimited users, up to 10,000/search.
  • Pro: $800/month, includes 50K credits/month, unlimited users, up to 25,000/search.
  • Enterprise: Custom pricing, you need to contact sales for details.
Clay Pricing

Workflow Automations with Company Data: TextCortex Flows

While Clay excels at data enrichment and personalized outreach, integrating it with other AI tools like TextCortex enhances your work processes by making them smarter with your company data.

TextCortex's Flow feature is the standout innovation, allowing users to build complex automated systems with integrated data sources.

Picture a system that does competitor research by itself: an AI tool scans the web for important details, looks at the information, and puts together a full report in Excel - all by itself. Once set up, this system keeps running over and over at set times (every day, hour, etc.), giving you ongoing insights without you having to do anything.

TextCortex easily connects with various apps, documents, and chats. It improves work processes and turns information into useful insights, helping people make better choices.

The combination of TextCortex and Clay opens up a world of endless automation opportunities.

Intrigued?

Click here to discover the power of TextCortex!