With Bing AI, you can expect personalized and highly relevant search results that learn from your previous searches to provide the best possible experience. In this article, we'll explore the features of Bing AI and how you can take advantage of them to improve your search experience.


  • Bing AI is an augmentation of Bing’s traditional search engine but it can also be used as a chatbot. 
  • Bing AI is a powerful tool that can help users find the information they need quickly and accurately
  • It can generate human-like conversations, written content, communicate in a few languages and can also be tailored into different conversation styles. 
  • However, users can only have 15 chats per session and 150 chats per day to avoid overwhelming the system.
  • If you’re looking for an AI tool that can assist you in your creative process from start to finish, TextCortex is the best option.

What is Bing AI?

Bing AI is an innovative search engine developed by Microsoft that utilizes cutting-edge artificial intelligence technology to generate highly personalized and relevant search results for its users. With Bing AI, users can expect a more intelligent and intuitive search experience that learns from their search history and preferences to provide the best possible results. This technology has the potential to revolutionize the way we search for information online and is a major step forward in the development of AI-powered search engines.

What does Bing AI do?

Bing AI uses machine learning algorithms to analyze user queries and deliver improved search results. However, Bing AI can also be used to summarize topics, plan projects and generate text.

When comparing the New Bing to the old version, the only variation is that it has chat integration. The search results are basically identical, which is essential for Search.

For over 10 years, Bing has been striving to make its core search results as good as Google's and there is still a lot of progress to be made before it can compete. However, this doesn't mean that New Bing isn't making an impact with its AI-driven results. Even though featured snippets are still present on New Bing, its search box with prompts does create a more interactive experience.

gpt powered bing ai review

The technology behind Bing

The technology behind Bing AI is capable of understanding natural language queries, giving users more accurate answers to their questions.

It can also learn from previous searches and suggest new topics related to them, as well as recommend similar web pages for further exploration.

The engine also features a feature called “intelligent answers” which provides quick information about a query without having to click through multiple webpages for the answer.


In addition to providing better search results, Bing AI can help advertisers reach potential customers with targeted ads that are tailored specifically for them based on their past searches and interests.

This allows advertisers to target relevant audiences while minimizing wasted ad spending on irrelevant people or groups who would not be interested in their product or service anyway.

Overall, Bing AI is a powerful tool that can help users find the information they need quickly and accurately while allowing businesses maximize their advertising spend by targeting highly qualified leads with tailored ads specifically designed for them.

bing ai review

Pros and cons

The main advantage of Bing AI is certainly that it uses OpenAI’s GPT-4 model, which is more advanced and accurate. 

It’s a great tool to generate human-like conversations and it can communicate in a few languages other than English. Bing AI can also be tailored into different conversation styles, it includes cited references and is available on different platforms or operating systems such as Skype, Windows, macOS, iOS and Android.

However, Bing AI does come with some limitations as well.

Users can only have 15 chats per session and 150 chats per day to avoid overwhelming the system. Chat responses are generally shorter and they’re not always effectively tailored to users’ specific needs. 

How to Use Bing AI?

Let’s take a closer look at what you can do with this powerful AI technology once you create a Microsoft account and sign in on Bing’s website.

Ask away

You can type a question or request information about any topic just like you would do with other search engines.

Once you press enter, Bing will display traditional search results on the left side of your screen. There might be a Bing AI chatbot box on the right: to interact with it, simply click on “see more” in the AI chatbot box.

Then, you can ask additional questions and requests. Keep the conversation going and when you want to start fresh, click on “new topic”.

bing ai ask

Different conversation styles

Bing AI comes with a few different conversation options:

  1. More Creative: This first option gives the AI more freedom in answering your questions or requests. However, at the same time, it’s more likely to get things wrong or provide weird answers.
  2. More Balanced: The preferred choice in most situations. The option provides a little creativity without results becoming over-the-top improbable.
  3. More Precise: You can choose this option if you want reliable answers and less risk of incorrect or untruthful information.

Generate written content

Bing AI is also a great tool to produce text: You can use it to draft an email, write a paper or a poem, use prompts to generate stories and play around with the overall tone of the writing to make it fit your specific needs.

TextCortex – A Better Alternative You Need 

If you’re looking for an AI tool that can assist you in your creative process from start to finish, TextCortex is the solution for you.


The TextCortex browser extension includes useful features such as voice activation, a huge number of integrations with the most used web platforms and over 60 writing templates scattered in different categories to help you locate the ones that work best for you right away.

To get started, head over to our webapp or open the TextCortex sidebar (Ctrl / ⌘ + Shift + O) and start writing!

Zeno Assistant

Zeno will write just about anything for you, supporting your workflow should you be unable to find what you need among our writing templates. 

Zeno can also check and fix your spelling and grammar!

The latter currently only works on google docs but  all you have to do to get started, once your content is written, is use the shortcut ALT + ENTER (or OPT + ENTER) and tell Zeno what you’d like it to do for you.

ZenoChat – Fully customizable AI experience

ZenoChat is the best ChatGPT European alternative and the perfect virtual assistant all around: integrated in 2000+ platforms, it supports 25+ languages and is always ready to assist you whenever & wherever you need it.

Experiment with ZenoChat by using it in your online researches and customize it with your personas.

bing ai review

With the latest recency update, you can ask Zeno anything and it will acquire data or information about any recent topic for you. All you need to do is turn the web search toggle on!