Did you know that the average marketing budget for eCommerce owners is about 7-12% of revenue?
Most eCommerce owners pay a lot to improve their brand and marketing activities.
Yet even with a reasonable budget, many of them still struggle to find the right tools to help them with marketing.
With so many marketing tools on the market, how do you pick the essential ones for your eCommerce store?
Today we will briefly cover the benefits of eCommerce marketing tools for your business and how they can help you attract new customers, engage old ones and increase sales.
We also divided, listed, and explained the best eCommerce marketing tools to help you with your SEO, marketing, and content.
Let’s get into it.
Marketing is an essential part of any business. Today’s eCommerce world is full of tools that help you promote your brand and get more customers for your store. Here are the main benefits of choosing the right eCommerce marketing tools:
Now that you know the benefits of marketing tools for your store, here are our top picks for 2022.
Analytical tools are used to track and analyze the traffic on your site.
Optimization tools are essential because they provide valuable data and insight into your customer base.
This will help you make smarter business decisions while ensuring that every touchpoint positively impacts the customer’s experience.
Your main goal is to attract customers to your eCommerce website and make them buy your products. You will use analytical tools to know how many users you're drawing.
This will help you understand which marketing strategy works best for you and focus more on that strategy.
Here are some of the most important analytical and optimization tools you can use for your business and marketing. These tools are used by some of the best digital marketers in the world:
Moz is an analytical tool that can help you with boosting your organic search by offering the right keywords, backlinks, and research for you and your competitors.
You can use Moz for:
To use Moz, you just paste a link to your website or your competitor's website, and you will get your analysis:
Moz has a free trial that offers you limited creations per day.
Moz offers 4 pricing plans:
Semrush is an analutical and optimization tool that helps you boost your SEO optimization with in-depth competitor analysis and your campaign and content reach and results.
Semrush has over 50 tools that can help you with organic growth and marketing.
You can use Semrush for:
You just have to log in and paste the website you want to analyze. Here is what it looks like for content marketing analyses:
Semrush has a free trial that offers you limited daily creations.
Semrush offers 3 pricing plans:
CrazyEgg is an analytical and optimization tool that allows you to see your reader’s steps and clicks on your website.
With CrazyEgg, you can analyze your user’s behavior on the site to improve certain aspects of your website.
With CrazyEgg, you can:
You just need to enter your website's URL, and CrazyEgg will show you a heatmap of the user’s clicks:
You can have a 30-day free trial, but you need to enter your credit card information and choose a premium plan.
CrazyEgg has 4 premium plans:
Content marketing tools are used to create the right content for your brand and reach the right target audience.
Content Marketing is a great way to increase awareness of your E-commerce brand and build trust with your customers. It can also drive traffic to your E-commerce store and increase your revenue.
Here are some of the best content marketing tools to create good content and reach your target audience:
TextCortex is an AI writing assistant that can help you create content for your eCommerce shop, and blogs, ads, etc.
TexCortex takes your words and creates a text in the language and length of your choice in a couple of seconds. It is best for people who struggle with writing professional, user-friendly copy that sells.
TextCortex can help you with:
TextCortex has a free option and 2 premium membership plans:
Tribber is a content marketing tool, which you can use to find collaborations with influencers in your niche, and target your audience.
With Tribber you can find out what type of content your future audience likes to read and use that information to create a marketing campaign.
Tribber is best for:
You just need to enter your website or post and edit it a bit. Here is what it will look like:
You can use most features with a free account. Tribber has 2 premium plans:
Respona is an online content marketing tool that can help you with your organic growth and tracking the right audience.
Respona finds you the right people to collaborate with and the digital places where you can find your audience and promote your products.
You can use Respona for:
Here is how the process for affiliate recruitment works:
Respona has a 7-day free trial. After that, there is a premium membership program.
Email marketing tools help track the success of emails and other marketing campaigns.
Email marketing tools can help you automate building mailing lists, track effectiveness, and help you reach the right audience.
Here are the best email marketing tools you can use for your eCommerce shop:
MailChimp is an online newsletter tool that helps you with your email marketing campaigns by offering personalized marketing campaigns and analyzing the results of your campaigns.
MailChimp integrates with other software and tools, and it is easy to navigate interface is perfect for those who want to manage their email marketing and promote their products.
MailChimp’s main features:
Here is how MailChimp helps you find a template for your emails:
You can use a lot of MailChimp features with a free account, but there are 3 premium account options with extra benefits.
Inboxally is an email marketing tool that can help make your emails go in the inbox and not the spam folder, increase your open rate and keep track of your emails.
Inboxally is easy to use and can make email marketing more successful and organized.
You can use Inboxally for:
Here is how Inboxally works:
Inboxally has a free trial for those who want to test it. They also offer 4 premium membership plans.
Social media tools are the tools that can help you boost your engagement on social media platforms and automate your campaigns on different channels.
Social media tools are good for business because they enable you to promote your business on social media effectively, which can result in more views and sales.
Here are the best social media tools:
UpViral is an online tool that helps you create a reward system for your social media.
If you want to make the process of sending coupons or contacting giveaway winners automatic, UpViral can be your assistant tool.
Main features of UpViral:
Here is how UpViral’s dashboard for monitoring giveaway campaigns works:
You can test Upviral free for 14 days. Then, Upviral offers 3 premium deals:
Hootsuite is an online tool that can help you organize, plan, and analyze your social media posts.
It has many features that come in handy when you want to take your social media marketing to the next level and create posts that promote and sell.
How can Hootsuite help you with social media marketing:
Here is what the schedule of your posts will look like on Hootsuite:
Hootsuite has a free trial. There are also 3 premium membership offers:
Design tools help you make your website/profiles more user-friendly, engaging, and intuitive.
This is very important because people on the internet love aesthetics and good visuals will attract more customers and bring more sales.
Here are the best design tools to help you stand out from the crowd:
Glorify is an online tool that can help you create designs and images for your e-commerce products. On Glorify, you can find free photos, ideas, shapes, and templates to make your e-com images high-quality, organized, and attractive.
Glorify is excellent for
Here is how you can search for free images on Glorify:
Glorify offers a free trial and two premium membership plans:
Google Fonts is a free online tool that offers over 1000 font options for you to try out. It can list the fonts that are trending, new, or most popular.
Google fonts can help you:
You just type a sentence and get multiple font suggestions:
Google Fonts is free and easy to use.
Marketing is one of the essential skills that you need to be successful in your business.
Any business's marketing strategy must be very well thought out and planned.
This allows you to create an effective marketing campaign that will benefit the business. Without a good marketing strategy, your business will struggle to gain and keep customers.
Good copy is essential to keeping customers on your page and clicking the “ buy” button.
Good copy needs to be personalized, grammatically correct, and plagiarism-free.
If you struggle with writing copy that sells, TextCortex can help you out.
By having TextCortex as your writing assistant, you will:
Here is how TextCortex can help you write good emails:
The best part is that you can sign up for free, and start writing right away.
Add your free chrome extension today to write better copy that will attract more buyers.
Save time and grow business using TextCortex. Generate marketing and website content in seconds using AI today.