Are you constantly getting writer's block and thinking that your article won't be good enough?
Almost anyone can create content, and you don't have to be a professional writer to spot high-quality ones.
But not everyone can create them to be like that.
There is a lot of fluff content appearing everywhere on the internet that makes people drop off massively.
Did you know that 62% of people are getting inspired to search for a product after reading content about it?
Besides, content marketing generates about 3x as many leads as traditional marketing.
But before we set you on the right path with the best content writing tips to generate leads on the scale, let's look at why content writing is crucial for your business.
How can content writing boost your business?
Bill Gates influenced the future of online advertising with an essay he published in 1996.
In an article titled "Content is King," he made the case that, similar to broadcasting, most of the internet's financial value will be derived from content.
And he was so right. 79% of companies rely on content marketing to bring in quality leads.
If you're asking why, here are the benefits of writing content that can increase your business results:
- Reduces costs - Using the right content strategy will help you attract new leads at a lower price. It is especially helpful for businesses that have limited financial resources.
- Attracts a targeted audience - Content that delivers reliable solutions to your audience's problems can increase your credibility and boost website traffic.
- Builds brand awareness - Combining high-quality content and a regular publication schedule can help you establish your brand's credibility.
- Educates and engages - An excellent content plan will assist you in entertaining your audience while maintaining a relationship with them.
- Generates potential customers and boosts sales - A well-planned content marketing funnel can help you convert cold prospects into leads and leads into consumers.
Compelling content on the site can help your customers find you within search engines and convert easier.
To do that, here are the best content writing tips to generate leads at scale.
8 Best content writing tips to generate leads at scale
1. Define and set your goal
The most important thing for any content writer is to know why they are writing it. Knowing your end goal from the start helps you write the best piece of content and the best call-to-action statement.
And to do that, you need to find out what you want to achieve first.
You may be trying to do things like become a leader in your field, make more sales, leads, traffic, or something else.
Knowing your goal will help you decide on important creative elements, such as the article's depth and details, tone and writing style, and whether you want to teach or sell to your reader.
2. Understand your audience
When it comes to branding and content writing, you always need to write for your target audience.
Don’t think of them as a faceless group - your readers are real-life people with their needs, opinions, challenges, and so on.
Along with your market research, you should conduct more in-depth research about your audience.
For example, customer service notes and current consumer trends might be fantastic sources of inspiration.
You will be able to develop quality material that your customers will enjoy if you explore fresh ways to understand them.
With free tools such as AlsoAsked, you can find out how people look for information on the web and learn more about their search intentions based on where they are.
Tools such as this can help you get better insights into h
ow people search for solutions to their pain points and what troubles them the most.
By utilizing this in your writing strategy, you will be able to better respond to your readers' needs.
3. Find the right keywords
Keyword research is the first step in writing good content.
Before writing content, you need to know what your audience is searching for so you can write about it.
It will give you more insight into what your targeted audience finds important.
On the other hand, it shows you what your competitors are doing within their content strategy and helps you learn how to improve your own.
For example, you can use tools like Keywordtool.io to discover thousands of fresh long-tail keywords connected to any topic.
You may also automatically produce Google search suggestions for your SEO-focused content.
This strategy improves the performance of your content and allows it to reach your readers faster and more efficiently by performing well in search searches.
And all it takes is a little more time spent on research and small changes every now and then to keep the content and keyword targeting up-to-date.
4. Create killer headlines
Headlines are the first thing people see when they enter your articles, pages, emails, and so on.
Many people might not even read your content if the title isn't interesting, so it helps them decide whether or not to keep reading.
In simple words, a headline is a hook to your content. It can help you engage readers to read your content, ensures a solid performance in search engines, and is the main element influencing your CTR.
To create catchy and effective headlines, you can utilize headline generators to make any kind of it, such as for articles, blogs, YouTube videos, and social media.
5. Write simple and understandable sentences
When writing content, it is essential to ensure everyone can understand it.
Even if you're writing about a serious or technical issue, it doesn't mean you should sound like a cyborg.
Don't try to impress your readers with complicated phrases and technical jargon.
As a result, your readers will gain more trust in you. This is important because people only do business with brands they trust.
You can also use storytelling writing to convince, entertain, and educate your audience.
To speed up your writing content with a human voice, you can always use writing tools to help you.
For example, you can use TextCortex's rewriter extension to write an entire blog post.
Choose a desirable sentence to focus your blog generation on, click the logo, select the Blog body option, and wait for less than a second to get the desired output.
TextCortex rewriter extension will allow you the flexibility of generating blog posts on more than 30 platforms such as LinkedIn, Facebook, Slack, Notion, Gmail, Hemingway, and more.
6. Use stats and data when you can
A compelling and engaging narrative can create an emotional connection and draw people into your content.
However, effective content sometimes requires cold and solid facts to help establish your authority.
If you're trying to make a point about something, one of the best ways to prove that what you're saying is true is to back it up with statistics.
For example, content with at least one list for every 500 words gets 70% more traffic than content that doesn't have it.
Adding exciting or interesting facts to your writing gives your content more depth. In addition, it provides the reader with something they can check with the source.
This makes people feel good.
The omnichannel analytics management team at V12 says that data affects marketing success from a marketer's point of view.
If you use a quote or piece of information from somewhere else, you should link to that source.
Besides being the right thing to do, it has benefits such as:
- Your content will get more attention - When you publish your content, let the people whose work you used to know and thank them. Most likely, they'll spread the word through their channels.
- Backing up what you're saying - Quoting your sources strengthens your arguments.
- More helpful content - When you link to sources, you give your readers access to even more information. This makes your content more thoughtful and unique.
7. Avoid plagiarism
Never copy content from another site. Besides obvious moral issues, plagiarism also has technical drawbacks.
Writing about topics that are already available on other websites can be a huge problem.
First, it can damage your reputation.
Second, and even more importantly, Google penalizes such content.
And no matter how hard you try, it's not always easy to tell the story from a completely different point of view.
To avoid plagiarism, you can:
- Keep track of the sources you use for your research.
- Quote or paraphrase the authors and your sources.
- Use a plagiarism checker before you publish your content.
- Incorporate AI writing tools, such as TextCortex, that provide a plagiarism-free output.
Even a professional writer can get tired and forget to cite a source or rephrase an idea if they aren't paying attention for a moment.
Even something as small as this can hurt your overall online reputation and the rank of your website.
8. Don’t forget call-to-action
With the right call-to-action (CTA), you can improve your goals. This will help you get more leads, increase conversions, and turn readers into loyal customers.
A call-to-action is a short phrase in your content that invites readers to do something you want them to do.
This encourages them to keep engaging with your brand.
To be effective, a call-to-action must clarify what the readers will get if they act right away.
Call-to-action can be in the form of images, buttons, or words that your audience can click to take the next step you want them to take.
Basically, CTAs can get people to do things based on the goal or purpose of the content.
Keep calls-to-action short and start them with action verbs such as
- "Sign Up,"
- "Learn More,"
- "Share," or
And, of course, don't forget to include a CTA button that navigates people to do what you're asking them.
This is our list of the best 8 content writing tips to generate leads at scale you should follow if you want to improve your business results.
Each of them is important for the quality of the written content.
But to implement each of them separately and together, you need a lot of time and nerves.
Fortunately, there is a solution that can speed up all the mentioned processes and improve the written content's quality.
Considering all the tips we mentioned, we suggest you use the TextCortex tool as a helpful addition to your writing.
First, it's simple to use, and you can try it out for free with no obligation. Then you can decide whether or not it works for you.
Using TextCortex, you can speed up your writing and rewriting process to 80% without losing quality.
Besides, the TextCortex app can help you:
- Reduce your writing time and effort
- Produce content at scale
- Write and rewrite content in 72+ languages
- Produce plagiarism-free writing content
- Write your content on 30+ online platforms
- Generate text in a human-sounding tone
- Create extended-form blog posts from a single sentence
- Make engaging emails out of bullet points
- Autocomplete your sentences without finishing them
Sign up for free and discover how TextCortex can help you create natural-sounding, high-quality content while improving your writing skills and growing your business.