Did you know that 98% of B2B leads aren’t converting? And why do you think that is?
Leading email outreach isn’t easy — you need to be dedicated to the process, mind the values you provide to your prospects, and be patient with the outcomes.
Statistic says the average open rate is 16.97%, with a 10.29% CTR.
That means you should invest a lot of energy and create high-quality content to convert prospects into customers with a lead nurturing emails strategy.
While most marketers find that tedious or don’t believe in the results (65% are not nurturing leads), the question remains — why do marketing giants use them then?
Today, we will talk about lead nurturing emails and expose templates that the most successful companies use to conquer the market (which you can use too).
What are Lead Nurturing Emails?
A lead nurturing email is a type of message that we send to potential customers to help them progress through the sales funnel.
Its primary goal is to encourage leads to easily convert by entertaining them in various ways while raising awareness about your business.
In other words, lead nurturing emails are responsible for engaging, intriguing, and urging your leads to interact with your brand.
What Are The Benefits of Lead Nurturing Emails?
Lead nurturing emails can help you:
- Target your audience — They provide valuable content to your audience according to their interest.
- Boost awareness about your brand — High-quality content in your emails will ensure you get acknowledged instead of a ‘spam’ sender.
- Maintain relationship — Being consistent while entertaining your prospects, you are sending a strong message that you care about them.
- Creating new leads — When people recognize high-quality and engaging content, they gladly recommend it to their friends, business partners, and family.
- Boost your CTR — Well-crafted lead generation email invokes desirable actions you want to accomplish with CTA.
What Do the Statistics Say?
- Why bother with emails at all?
- But why lead-nurturing emails specifically and not general emails?
- OK, and how often do I need to send lead nurturing emails to gain such results?
Some leads want to learn how to save money, while others care about global warming.
Thus, knowing your targeted audience is essential for any engaging content writing.
Solving an issue, educating themselves, or feeling unique about purchasing from your company are just some conversion triggers.
Let’s see what successful brands use when winning over their prospects into devoted customers.
4 Lead Nurturing Email Templates That Convert
When you provide your leads with useful and relevant content, you increase the chances of invoking a reaction to the intended call-to-action. This is the fundamental principle behind lead nurturing emails.
But what does ‘useful and relevant’ actually mean in practice?
As promised, 4 well-thought-out lead nurturing email templates that will bring you conversions:
1. Emails That Initiate Interaction
Not every person is ready to buy straight away. This is precisely why we use lead nurturing emails — to initiate interaction with your brand.
This type of template is highly effective because it leaves prospects a choice to decide if they will reach out or not.
And those who accept that invitation have already taken the first step toward becoming your customers.
Here are the examples of lead nurturing emails that initiate interaction:
#1 Example — TextCortex’s invitation to Creator’s Club
TextCortex uses a very nice way to make their prospects feel special by inviting them to join the creator’s club.
This way, leads can get a sense of belonging and relevance — they are invited to follow, engage, and give their personal opinions on subjects that matter to them.
#2 Example — Chewy’s chat invitation
Sometimes, it is not enough to provide suggestions on the content your prospects might get interested in.
If you have skilled team and chat options, use them to achieve better interaction with your prospects in Chewy's example below:
This is a subtle way to invite prospects to communicate directly with you in case they have doubts and questions.
Prospects who contact you using the chat option are hot leads likely to convert into clients.
#3 Example — Solo Traveler’s social media invitation
Did you know that the number of social media users globally grew from 4.2 billion in January 2021 to 4.62 billion in January 2022?
Hence, people buzz about how social media platforms are vital for any healthy and successful business.
Solo Traveler arranged friendship invitation in an appealing and non-intrusive monthly roundup:
Not everything in business needs to be official — short and charming can do the magic too.
Lead Nurturing Email Template To Initiate Interaction
As you can see in the examples, you don't have to wrack your head too much with invitation emails.
Tell your prospects why you're contacting them and provide a call-to-action that you want them to take. Here is an idea to get you started:
Keep in mind that this is just one of the many options you can have in your sleeve.
However, if you want to experiment more, you can incorporate AI writing assistants (such as TextCortex) to do that for you:
Put all relevant information in the form of bullets and then hit the button for generating emails.
With each new generation, you will be able to create a different email template.
If you wish to save the template, a ‘Save document’ option will allow you to reuse it when you need it.
2. Emails For Content Suggestions
You can also use lead nurturing emails to entertain your potential customers by providing them with helpful content.
There are three primary reasons why you should do that:
- Prove your expertise on the subject — Suggesting content that evolves around particular topics (such as in-depth review or guidance), you can position yourself as a reliable expert.
- Solve their problems — Content you provide to people who aren't your customers needs to be personalized for targeted audiences that are facing similar issues.
- Educate your prospects — How often have you come across an article that offers a solution to a problem that you frequently face, but you've never tried to 'Google' it? Keep in mind that people also educate themselves 'on the go.'
With the help of content suggesting templates, you will convince your prospects that you understand their pain points and have the expertise to address them. That will eventually lead them to trustyour solutions.
Let's check out lead nurturing email templates for content suggestions:
#1 Example — Autopilot’s content suggestions
Maybe you have the whole arsenal of blog articles you would love to share with your leads, but you shouldn’t give everything away on the first go.
Pick the topic of the week or the content that performs best, and provide some appealing intro in the body of your email.
Let’s see Autopilot’s email example:
At the bottom of the email, you can provide additional 2-3 articles related to that topic in case your audience wants to learn more.
Doing this will raise the odds that the CTR "trigger" happens.
#2 Example — Yieldify’s A/B testing guide suggestion
Unlike the previous example, when you want to provide your leads with ultimate value with in-depth analysis or guidance on a specific subject, you might want to stick to one content suggestion.
Here is how Yieldify does that:
This type of content can sometimes be overwhelming, so it is good to recommend it without additional articles.
Thus, you need to do your homework and investigate the most relevant topics (tools such as AnswerThePublic can help you with that) before deciding which article to offer.
#3 Example — Grammarly’s stories & tips
Personalization of your emails is a way to go when converting your leads.
That suggests focusing on more specific groups and taking into account what they might need from you that they don't already have, such as Grammarly does:
Even though their tool is designed for all of us, in this email example, Grammarly includes content that can be useful specifically for academic writers, teachers, and students.
That allows them to filter their audience and promote their business plan to those people who require such a solution.
Lead Nurturing Email Template For Content Suggestions
You are the expert on the subject, remember? So, create your content suggestion email as a winner.
Try with something like this:
You can also use it within TextCortex and see what it will generate for you.
Set all your thoughts in the form of bullet points and transform them into the email form.
Moreover, there are no limits to the number of bullet points you need to use.
3. Emails To Offer Gifts
Let's face it — we all enjoy receiving gifts. Since marketers are also aware of this, all prosperous businesses provide free trials, ebooks, features, items, etc.
Those "free giveaways" are an excellent approach that allows prospects to become familiar with your offerings.
Besides, how can we determine how much we need something unless we try it?
#1 Example — Prevedere’s FREE playbook download
Prevedere used a classical approach with a free playbook download CTA button.
They started the email with an introduction about economic uncertainty and then offered a solution in the form of a free download. Here it is:
As you can see, Download CTA literally calls you to click on it. And that is the whole point of the lead nurturing emails.
#2 Example — AliExpress’s free coins and coin offers
Something similar we can see in AliExpress’s ‘get coins’ CTA button.
Except, they added additional benefits of those free coins in this email example:
Not only that you receive a free coin, but also suggestions on which products you can use them.
If you use kind of this form of lead nurturing email properly, you cantake the compelling concept to a whole new level.
#3 Example — Rocket Languages’ discount teaser
Offering discounts to your prospects is an excellent way to entice those considering purchasing from you.
Rocket Language provided a 60% discount to attract those struggling to make a decision based on their budget.
And now, when you think about it, this is also a form of a trial, isn’t it?
Such a generous offer gives a sense of urgency — a fantastic trick that triggers the feeling ‘you don’t want to miss this opportunity.’
We are all familiar with the sensation, right?
#4 Example — BetterHelp’s 7 days free trial
And, of course, here is an old-school free-trial offer example:
However, we must admit that it is interesting how BetterHelp’s CTA button catches the eye.
Who would reject a therapy for 0 bucks?
Lead Nurturing Email Templates To Offer Gifts
We get it, it can be tricky to start an email and just say, “Hey, I got the gift for you.”
People get suspicious and sometimes don’t know how to react when they receive such an email.
If you want to avoid the ‘spam’ or ‘trash’ bin, try something like this:
And if this is not your cup of tea and you want something different, try variants that AI writing software offers.
You can also experiment with various information in the form of a bullet point using TextCortex.
TextCortex will get the context and provide you with the most relevant suggestions.
Additionally, you can use the extension to rewrite the entire email output in bulk.
4. Emails For Storytelling
Some people prefer to receive complete information by email rather than visiting another page to read more details.
However, you can’t expect success by using a poor and generic email format. Therefore, we use a storytelling format for this type of concept when generating lead nurturing emails.
Storytelling emails are easier to understand and more appealing, and their key points are more prominent.
Another benefit is that it is easier to use anchor text to connect numerous internal links on the same topic.
Here are two good examples of how to craft storytelling emails:
#1 Example — Mouseflow’s feature and best practice listing
You can take Mouseflow's lead and emphasize your features and best practice recommendations while providing a brief explanation of what they are about:
In this form, you can see that your prospect get a decent amount of information about what they can expect to find.
Furthermore, crucial points are simple and concise without becoming overbearing.
#2 Example — FluentU’s blog-form storytelling with anchor text
Another example is FluentU’s short blog-form storytelling introduction of the simple steps on how to learn Spanish language:
FluentU has much more to say about this topic than what is shown here, so they incorporated all relevant information in the form of anchor text in case a potential reader became intrigued.
Pretty convenient, right?
Lead Nurturing Email Templates For Storytelling
Remember, there are no terrible emails, just more and less effective ones.
Here is our suggestion for storytelling template email combined with an anchor text:
You can also use AI tools to generate storytelling emails with rewriting features.
For example, the TextCortex extension allows you to combine several features such as rewrite, blog post, bullet to email, and expand text:
Features such as these allow you to tailor your email generation according to your preferences.
Create Lead Nurturing Templates Using TextCortex
Imagine yourself crafting all those personalized emails manually for every targeted group you aim to reach and convert.
Hell on earth, wouldn’t you agree?
In addition to being time-consuming, it is impossible to maintain the same level of quality, passion, and consistency that each prospect demands.
So, what to do?
We suggest you try TextCortex as your writing assistant. It is designed to take away 80% of your writing work while producing natural-sounding output with each generation.
What is TextCortex?
TextCortex is a use-case module-based AI writing assistant that creates content in seconds based on a single keyword or notion using machine learning and cutting-edge algorithms.
These algorithms allow AI writers to understand context, influencing the outcome's quality when generating and rewriting original text.
Additionally, TextCortex utilizes a database of 3 billion best-practice sentences, which can generate personalized and natural-sounding content that is 98% original and 2% creative.
What does it offer?
TextCortex is available as a web application and chrome extension.
With a web application, you can:
- Produce short and long-form content at scale (blog articles, ads, emails, social media posts, product descriptions).
- Utilize manual and AI-generated writing simultaneously within the same editable canvas.
- Edit and format your content on the spot.
- Save your projects for future use.
- Write in 72+ languages.
Our rewriter Chrome extension will help you:
- Rewrite your sentences and paragraphs in bulk.
- Summarize your content for brief information.
- Transform bullet points to emails.
- Extend your sentence for more information.
What do I need to do to start using it?
Our free version allows you to create up to 15 free creations per day, which you can extend by recommending or validating the tool.
Additionally, there is no limitation to features, nor does signing up require credit card information.
Claim your free account today to find out how TextCortex can help you easily convert your prospects by consistently generating compelling and high-quality content.