Guest blogging is good for business because it increases traffic to your website and boosts conversions.
Not only that, but it increases your authority and builds your brand awareness.
Still, writers have difficulty finding the right guest blogging opportunities because many sites don’t accept any kind of guest posts.
So, how can you find the right websites that can benefit your business, and that are accepting guest posts?
In today's article, we'll go through the 6 easy ways to find guest blogging opportunities that will help you increase your brand awareness and domain authority.
Let’s check them out.
The best 6 ways to find guest blogging opportunities
1. Use Google Search to find out which blogs want guest blogs
Want to find something? Well, Google it!
The easiest way to find out where you can create a guest blog post is to research it on Google. Here is how to do it:
- Use the right keywords to find blogs
Using the right keywords, Google will automatically list the opportunities you are looking for. You can use keywords such as:
- “Write for us” + your niche
- “ Guest Post,” “ + your niche
- “ Guest post offers” + your niche
- “ Guest writer” + your niche
- “Guest writer needed” + your niche
- “Suggest an idea” + your niche
- “Suggest a blog post” + your niche
- “Written by” + your niche
- “Guest post was written by” + your niche
These are good keywords because most blog owners will use some of them for their blog's "guest post" section.
This is what it looks like:
Here are the results:
When you enter the right keyword, you will see blogs that offer guest post opportunities.
As you see above, three blogs offer guest post opportunities for bloggers.
The more keywords you try to search on Google, the more results you will get.
As you see, this is a pretty easy way to find out which blogs want guest posts. Still, your search may not stop there. There are other platforms you can look at as well.
2. Search On LinkedIn or Twitter to find out which blogs want guest blogs
LinkedIn and Twitter are where businesses thrive, so if you need a guest blog post, search it there. Here is how to do it:
On LinkedIn, you just write the keywords you would use for a Google search.
When you enter the keyword in the Search box on LinkedIn, you will see all the posts that include that keyword.
Above, you can see the first result for the keyword: an article about 45 digital marketing blogs that accept guest posts.
On LinkedIn, you can also:
- Search your competitors to see if they shared some guest blog posts you can use
- Directly reach out to your competitors for a possible collaboration
- Introduce the "Write for us" section of your blog to make new connections and mutual collaborations
- Make a post with the hashtag #guestpostopportinity, so people can find it easier
You can apply the same strategy to Twitter. Here's how to do it
As you can see, many people are looking for and offering guest posts on Twitter, so you can use it to your benefit and find some opportunities for yourself.
You can try the same strategy on other platforms such as Facebook, Instagram, or even Tik Tok. The more you do your research, the more opportunities you will find.
Now let’s see what else you can analyze.
3. Analyze your competitor’s backlinks to find out relevant blogs
Find out what your competitors are doing, and try to do better. If you see what works for them, there is a high chance it will work out for you. For example, if your competitor got the blog post, that means the blog accepts quest posts and is a relevant blog.
You can analyze the competitors by:
- Following their blog
- Following their social media posts and comments
- Following the blogs/businesses they follow
- Using an online tool such as Ahrefs, Majestic, etc.
Ahrefs is software that helps you analyze your competitors' websites, rankings, and backlinks.
For example, with Ahrefs Site Explorer to see what backlinks your competitor has, and in that way, you can find the relevant guest blog opportunities.
It is straightforward to manage, you just copy the link and put it in the Ahrefs search box, and it will give you the results.
Here is what it looks like:
Majestic is another online tool that offers a vast list of backlinks for any site you enter.
You just enter the website's URL and get all the information in seconds.
For example, take a look at the picture below:
You can use these online tools not only to research your competitors but track your backlinks as well.
This is useful if you want to see how your past guest posts are doing and which websites bring the most traffic.
With this research, you can create a list of websites you should use or re-use. What if I tell you that those lists already exist?
These SEO tools shorten your research process quite a bit, but there is a way to skip it completely.
4. Go through Guest blogging opportunities lists to find blogs
If you don’t want to do the research, fortunately, some people do.
There are lists of guest blogging opportunities sites that you can check out.
You can go through them and find the ones for your niche.
Here are some of the lists. Check them out:
- Loganix has a free list for their research of 350 sites with guest blog posts. You can check it out on this link.
Even though you will find some great websites that seem like a good fit, you still need to research them to see if they are truly a good fit for you.
When you find some blogs that are an excellent fit for your business, what is the next step?
Most websites with guest posts have a form you fill in or a contact email for guest bloggers.
What if your ideal website doesn’t have a form or a contact email for guest posts? Then, you need to reach out to them directly.
5. Reach out to relevant influencers/blogs directly to collaborate with them
This strategy requires patience and time, but the results are excellent.
When you find the relevant blog or influencer you want to work with, write them a cold email or message them on one of their platforms.
Here are some tips on how to do that:
- Don't be generic. Around 120 business emails are sent and received each day. If you are too generic, your email won't stand out, and no one will read it.
- Write about what the blogger will get out of your proposal. Name the main benefits that they will get from your guest post ( more views or strengthen their authority)
- Keep it short and get your point across quickly. Nobody will read long and boring emails. A few sentences are enough.
- Be personal. Appear as if you have done your research, you know all the details, and you respect the person behind the screen. That will make you stand out from the crowd.
- Proofread your email before you send it. Make sure you sound professional and serious. If not, your proposal won't be taken seriously.
Here is an example of how do most terrible emails start:
Try to avoid these mistakes when writing a cold email.
Find out more about cold email copywriting here.
Pro tip: If they don’t reply, take the next step. Make them notice you. You can do that by commenting on every single one of their social media posts on topics you are familiar with.
Remember not to post just anything, but share your knowledge, agree/disagree, and introduce yourself.
If you don’t want to talk to “strangers” but ask people you kind of know, there is a way to do it. You just need to reach out to your fellow bloggers.
6. Join a community of bloggers and ask them for an opportunity
Blogging has been around for quite a while, so there are communities just for bloggers. You can look for these communities and ask for a guest post. This is also a good space for finding the websites that you need. Here are some of the communities you can join:
- Find them on Facebook:
- Find them on Google:
When you join these communities, you can search for older posts about guest blog opportunities, tell the members what you are looking for, or contact other blog owners for the opportunity.
By finding the right community, you will reach out to people who have blogs you can write for or know other blog owners who accept guest posts.
There are several ways to find guest blogging opportunities, but it doesn't stop there. To get all the benefits, you can take into account these factors:
- Check the status of your desired sites. Are they really worth posting on? After all, you will spend a lot of time and effort on them.
- Study their audience and content carefully. You must ensure that your topic will be at least partially relevant to their audience. Otherwise, it makes no sense to contact the site owner.
- Write unique posts. Do not copy anything from the Internet, and do not use someone else's ideas. You must provide 100% unique texts. Only then will they get value and recognition from the audience.
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