If you’re looking for an opportunity to learn and grow, an internship is a great option. Not only will you gain valuable work experience, but you’ll also have the chance to develop new skills and knowledge. An internship can be a great way to transition into a full-time job, or simply to explore a new career path.

You'll have the chance to learn new skills and knowledge, gain valuable work experience, and develop important professional relationships. But is it hard to land one?

Well, it can be. If you’re looking for an internship, you already know the drill: scour job boards and company websites, submit endless applications and simply hope for the best. It can be a tough process, but landing an internship is definitely doable with some perseverance and a good presentation.

In this article we explain how you can increase your chances of landing an internship, why you need a carefully crafted cover letter to do it, and provide some examples on how to write one if you’re considering applying for a marketing internship.

If you’re ready, we can dive right in!

How to Land a Marketing Job

This section will be dedicated to give you some advice on how to become a great candidate for the internship you’re interested in. By following these easy steps, you’ll be sure to impress potential employers and land the internship of your dreams!

writing a cover letter for marketing jobs

Know What You Want

Before you start applying for internships, it’s important to have a good idea of what you’re looking for. What kind of company do you want to work for? What type of position are you interested in? Answering these questions will make your search a lot easier and more focused.

If you already have a company or position in mind, do a quick research about the company or organization you want to send your application to. A quick Google search can reveal a lot about a company or organization, including their mission statement, core values and recent news stories.

You can also check out websites like Glassdoor to read employee reviews and get an inside look at what it’s really like to work there. Learning as much as you can about your potential employer will help you decide if they’re the right fit for you – and it might just give you the upper hand in the interview process!

Start Early

The earlier you start your search, the better your chances will be of landing an internship. Many companies start recruiting interns months in advance, so it’s important to get your name out there as soon as possible.

Utilize Your Network

Tell everyone you know that you’re looking for an internship – they may have connections that can help you out. Attend career fairs and networking events and try to make as many industry contacts as possible. The sooner, the better!

Be Persistent

Applying for internships can be a numbers game – the more applications you submit, the better your chances are of hearing back from someone. Don’t get discouraged if you don’t hear back right away – keep plugging away and eventually someone will notice you.

Why a Cover Letter is Important

A cover letter is an important part of your internship application process. It’s your opportunity to introduce yourself to the employer and to demonstrate why you are a candidate that stands out compared with other applicants. A well-written cover letter will convince the employer to read your resume and consider you for an interview.

how to write a cover letter for marketing jobs

What Is a Cover Letter?

A cover letter is a document sent alongside your resume when applying for jobs or interviews. Its purpose is to introduce you to the employer and explain why you are a good fit for the role you’re applying for. 

It’s important to remember that your cover letter is not just a repeat of your resume - it’s an opportunity to sell yourself to the employer and convince them that you are the best person for the position. So take the time to write a well-crafted cover letter, and make sure it presents you in the best possible light.

Do Cover Letters Matter for Internships?

Yes. Even if they’re not jobs, internships can get pretty competitive. A well written cover letter can give you a consistent advantage so why miss the opportunity?

Cover letters aren’t just for telling employers why they should hire you, they’re also an opportunity to share what you believe you’ll get from the internship experience: whether it’s gaining a new skill or learning more about an industry, explaining your expectations and reasons for applying can be the key to make an impactful first impression.

Isn’t My Resume Enough?

A cover letter can be useful in addressing any gaps your resume may present (including lack of experience), it gives part of your personality the chance to show through your writing and, most importantly, it could allow you to you mention other specific elements that aren’t normally present in a resume (employees who currently work there and are recommending you, latest information about the company that you have heard, industry developments that are affecting the company that you may have ideas about, etc.)

How to Write a Cover Letter for a Marketing Internship

With the job market becoming increasingly competitive, it’s important to make sure your cover letter is as strong as possible. In this section we have gathered several tips and some examples to help you craft the perfect cover letter for a marketing internship application.

writing a cover letter for marketing internships

What Your Cover Letter Should Look Like

Before you start writing, it’s important that you have a general idea of how your final cover letter should look like.

  • Keep it short and sweet. Your cover letter should be no longer than one page, so make sure to get to the point quickly.
  • Highlight your relevant skills and experience. In your cover letter, be sure to mention any relevant skills or experience you have in marketing and sales. If you have any relevant coursework or extracurricular activities, don’t forget to mention those as well.
  • Tailor it to the company/position. As mentioned before, take some time to research the company and position you're applying for and tailor your cover letter accordingly. Make it evident that you understand what the company is looking for and why you’re a good fit for the position.

Remember: as a marketing intern, you will be responsible for assisting with the planning and execution of marketing campaigns. Your cover letter should highlight your ability to think creatively and come up with new ideas to promote the company’s products or services.

Elements Your Cover Letter Should Include

  1. Header with your contact information (name, last name, address, phone number, email address, a LinkedIn profile if you have one).
  2. Date.
  3. Greeting that addresses the recruiter by their name.
  4. Strong opening statement: keep it brief but attention-grabbing. Introduce yourself and grab the chance to mention one or two key achievements right away.
  5. Body consisting of a few paragraphs highlighting your academic background, skills, interests and the reasons why you believe you and the company would benefit from each other on a professional level.
  6. Closing paragraph in which you thank the hiring manager for their time and include a call to action or anything important you may have left out.
  7. Salutation, clearly formal. Best options here are “sincerely”, “best regards” or “kind regards” followed by your first name and last name.

TextCortex to Help You Write the Perfect Cover Letter 

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  • Rewrite any sentence or paragraph.
  • Expand existing paragraphs with new information and a better word flow.
  • Reduce lengthy passages to their essential details.
  • Modify the tone of your writing to convey the intended meaning.
  • Create complete, coherent paragraphs and sentences from fragmented ideas.
  • Provide accurate translations of your text into a dozen languages, just in case you’re trying to apply to an internship abroad!

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Cover Letter Examples for Marketing Jobs

Example 1

[Your first name] [your last name]

[Your street address]

[City], [state] [zip code]

[LinkedIn profile]


Dear [hiring manager],

My name is [your first name] [your last name] and I am writing to apply for the marketing internship with [company name]. I am a [student status] at [name of your institution] and am passionate about both marketing and the role it plays in business success.

Through my coursework, I have gained a strong foundation in marketing theory and practice. I have also had the opportunity to put my creative and proactive skills to work through projects, assignments and tasks I have been assigned throughout my academic experience in the [program name] program. These experiences have helped me develop strong research, communication, writing, and project management skills.

I am excited to put my potential and knowledge to work for [company name]. I am confident that I can make a positive contribution to your team and I look forward to discussing my qualifications in more detail. Thank you for your time and consideration.

Kind regards,

[Your first name] [your last name]

Example 2

[Your first name] [your last name]

[Your street address]

[City], [state] [zip code]

[LinkedIn profile]


Dear [hiring manager],

My name is [your first name] [your last name] and I am writing in regards to the marketing internship opening at your company. I am immensely excited about the possibility of working with your team and gaining valuable experience in a field I am so interested in.

I am a recent graduate of [college name] and I believe that I have the skills and qualifications that would make me a perfect fit for this position.

Through my coursework, I have gained a strong understanding of marketing principles and how to apply them in real-world scenarios. I have also had the opportunity to hone my research, writing, and problem-solving skills. I have a strong background in communications and have been praised for my ability to think outside the box and come up with creative solutions.

I am confident that I can be an asset to your team and contribute to the success of your marketing initiatives. I would welcome the opportunity to discuss my qualifications further with you at your earliest convenience. Thank you very much for your time and consideration.


[Your first name] [your last name]