9 Ways To Increase Reach On LinkedIn Post In 2022 [Definitive Guide]

Check out some of the most effective strategies on how to increase reach on LinkedIn posts that can help you improve your personal brand and sales.
Srdjan Stojadinovic
July 23, 2022

You’re probably constantly posting on your LinkedIn profile, spending a lot of time, but somehow no one sees it?

For those who write irregularly on LinkedIn and occasionally share knowledge, one of the biggest mysteries is the reach of their posts.

There are many strategies for increasing  LinkedIn reach that professionals use daily.

Yet, many LinkedIn users fail to do it properly, which affects their posts not bringing any benefits.

But don’t worry, we got you covered.

In today’s article we have selected and compiled together some of the most effective strategies on how to increase reach on LinkedIn posts that can help you improve your personal brand and sales.

So, let's get to work.

What is LinkedIn reach, and why is it so important?

Did you know that about 80% of all social media leads come directly through Linkedin?

That's why LinkedIn can be a great method to get right in front of your audience and connect with them. 

With countless networking opportunities, LinkedIn is a gathering place for presenting your company and knowledge in one place.

And having an opportunity to make a LinkedIn algorithm loves you can drastically help you accomplish this by increasing your reach first.

So what is a LinkedIn reach?

LinkedIn reach is a parameter that shows how many people actually saw your post.

The more users engage with your post, and the higher the quality of your published content is, the more will LinkedIn reward you with greater visibility and reach.

And after your connections leave a reaction to your post, it will become visible to their connections which can make your post become viral if it’s a high-quality one.

LinkedIn reach can bring you numerous benefits:

  • It gives you precious information - Reach can show you the quality of your posts, the needs of your potential users or customers, their interests, etc.
  • Easier access to clients - By increasing the reach, you naturally expand the number of users interested in your content.
  • Builds reputation - Greater reach means more followers and, therefore, more recommendations. It increases the chance to convince potential clients and customers of your expertise and the quality of your products and services.
  • Expand your network of contacts - Reach can increase your visibility and thus make it easier for other companies to get to know more about you.

According to Nelson's global study of internet buyers, 90% of individuals believe suggestions from people they know.

But another count can easily mislead you and give you the wrong picture of the situation on the ground - impressions.

Confused? Don't be.

So let's make things clear.

Reach vs. Impression: What's the difference? 

As a general rule, reach indicates the number of unique users who were directly exposed to your content(meaning they saw it), whereas impressions indicate how many times your content was loaded in users’ feed but not meaning they saw it.

The impression is always greater than reach because one person can have multiple impressions for a single piece of content.

Both of these terms and numbers, as many other parameters, are part of the LinkedIn algorithms, which operate on a large scale.

The LinkedIn algorithm can work on your behalf if you know the basic principle.

But how actually does the LinkedIn algorithm do the math to make your reach go up? 

Here’s a quick peek.

What is a LinkedIn algorithm, and how does it affect reach?

The LinkedIn algorithm filters and analyzes the information to provide users with the most relevant data about their news feed, and that affects your reach. 

It's not as complicated as it sounds.

Well, almost like many other algorithms, it considers many different factors when choosing whether to show your post in the News Feed.

The relevance of TOP content is a priority, and that's why the algorithm serves us content that will probably be interesting to us.

How does it affect your content and posts?

A basic understanding of the algorithm by which LinkedIn decides what content to push and which to leave on hold is useful, so you know what's influencing your posts:

1. Initial filter

When you post to LinkedIn, their system immediately analyzes the content and determines whether it is spam, low quality, or approved.

2. Audience research

LinkedIn measures the reactions of the so-called sample of your audience, and it depends on them whether your content will be pushed further or not. 

Each of your posts is shown to a part (sample) of the audience based on their behavior - which content they liked, commented on, or shared, with whom they interacted, and how often.

3. Content rating

Based on your audience's reaction, LinkedIn rates your content and decides whether to push your post or not.

Different activities contribute differently to the grade. So it's not the same if you have 10 likes or 10 comments. 

Comments bring, roughly speaking, double weight. Why? Because it further encourages others to interact, while a like is something quick and short-lived that we do.

If a specific post receives a lot of engagement, that will recommend your content to users beyond your network.

9 Ways How To Increase The Reach Of Your LinkedIn Posts?

1. Optimize and update your profile

Did you know that 62% of buyers research a professional's LinkedIn profile before determining whether to collaborate with them?

Don't let obsolete information prevent you from appearing in search results because people frequently search using relevant criteria. 

Just considering this information should be a great motivation for you to update your LinkedIn profile and boost your reach.

Want to increase the visibility of your LinkedIn profile? 

Here are some tips:

1. Update your profile picture

A superb profile photo, according to LinkedIn, generates nine times as many connection requests and increases views by 21 times. 

2. Use text in your URL links

You can direct people to your profile much easier with a custom URL, so you won't have to fear that they won't discover you.

3. Identifying the right keywords for your profile

Include plenty of targeted keywords to represent your work and experience on LinkedIn because prospective clients use keywords to look for professionals.

4. Build up your skills

Did you know that LinkedIn members who list at least five skills can get up to 17 times more views of their profiles?

Have you started a new job, developed a new skill, or achieved a new goal? 

Make sure to include these in your profile. 

Pro tips:

  • Avoid meaningless skills
  • Use skills that are important to people in your industry
  • Make the list of your most important skills and place them on the top

2. Write and post consistently 

Consistent writing not only broadens your network but also enforces the idea that you have a thorough understanding of the topics you write about.

According to LinkedIn’s best practices, you should post at least once or twice per day because the platform favors those who do so. 

Note: Remember that these posts need to be of the highest caliber, and relevant to your audience. 

How to create effective posts on LinkedIn?

You should write LinkedIn content that an 11-year-old might understand.

Use "I" and "we" language to establish a personal connection with your readers, which will make your content more engaging and inviting. Therefore, your reach will go up.

Include a little-known fact, a secret experiment, a memorable comment, or a unique insight. To engage a wider audience, use a conversational style and stay away from business jargon. 

Write succinct words as well, and always close them with something encouraging.

For example, automating your creations using AI copywriting tools can provide you with a big help in creating flawless posts.

Here’s how TextCortex can help you easily create LinkedIn posts in just a few steps:

1. After entering the web app, choose the ‘Create’ option in the navigational panel.

3. Choose the ‘AI text editor’ option.

4. Give some input to our AI writers under ‘What is in your head?’. You can do that in a form of a keyword.

5. Choose ‘Text length’ (S - 100 characters, M -200 characters, L - 300 characters long text).

Pick the ‘Creativity’ level (Low, Medium, High, Best) — You can experiment with what creativity level best fits your style on a scale from 0 to 100 percent.

6. Hit ‘Create’.

7. Let’s see how that works:

One of the best things about using TextCortex is that you can actually edit and rewrite your text on the spot as well as save your documents for future use.

Additionally, you can use our rewriter extension not only within TextCortex web application, but also within any textbox online.

3. Post different kinds of content

To put it briefly, personal tales and emotions rather than advertisements are the focus of web content. 

Users who scroll through a newsfeed do not read it. Rather, they scan it in search of information that would mirror their inner selves. 

Additionally, if you target the right issue or emotion, your reach can easily grow aftermath.

Stories arouse emotions, and thus they are persuasive.

Chapter by chapter, tell the story of your business to allow readers to enter the highest level of reality.

There is several post forms that you can use:

1. Text-only posts

The most typical sort of LinkedIn post is text-only content. Nowadays, everyone uses LinkedIn to post flashy photographs, yet text-based postings still have a certain simplicity to them.

It's not a good idea to post long-form information (more than 1000 words) for this kind of post. Why? Because that is too much text for a text post to read and comprehend.

2. Image posts

People respond to pictures, so having a fantastic image to go with a message on LinkedIn or any other social network has always been crucial. 

Text-heavy LinkedIn posts might be tedious to read. Giving it a visual boost will give it a new lease on life and draw readers in at first glance. 

The visual doesn't always have to be a still image. Along with compelling photographs, we also make use of GIFs to get LinkedIn users to stop scrolling and focus on your postings.

Ideal post image size: 1200 x 628

3. Article posts

As said in the opening, LinkedIn users are interested in more than just entertaining images or quick tweets. They seek out in-depth, captivating, long-form content in their specialized fields.

By posting about what you do best, you can establish your authority and increase engagement. The best approach to generate responses, likes, and reach is through a blog post or lengthy article.

For example,  you can generate your blog posts using a good AI tool without leaving your social media window. 

Here is how to do that with TextCortex:

4. Video posts

Video is an immensely potent post format for LinkedIn.

The goal of LinkedIn is to create relationships, so putting oneself out there by speaking to the camera is a fantastic place to start.

Video is a favorite on LinkedIn because it keeps users on the platform longer.

The length of videos is a heated topic, and there are many opposing viewpoints and recommendations. In general, audiences have extremely little patience, therefore being able to make your argument quickly and succinctly is always desirable.

As a result, if possible, maintain your videos' running times between 30 and 90 seconds.

5. Carousel posts

What’s great is that carousel posts can be utilized for just about any subject or post type. Want to visually tell a story? Oh, yes. Want to showcase your reach? There you go. 

Additionally, viewers adore them. Increased engagement and click-through percentages are advantageous to them.

4. Ask questions 

Your mind begins to consider a question as soon as you hear it. It starts looking for a solution. You may think this is typical, but in the world of social media, this is crucial.

Not only does it increase interaction, but it also sparks conversation and engagement, which boosts your reach.

Asking the right question can result in more likes, shares, replies, and reach overall.

Pro tip: Don't ask questions that can be answered within one word (Yes/No). You need to get them to explain and give their opinion on a topic.

Here are some question examples you can ask at the end of your LinkedIn post:

  • What do you think about {{Topic}}?
  • Do you agree? Let me know your thoughts in the comments.
  • Has this approach worked for you too?
  • What would you recommend?
  • What would you add?
  • Do you have any strategies/ideas/thoughts to add?

Promote debate and encourage people to chat about your post if you're just starting off with LinkedIn content creation. This is what LinkedIn users are always interested in.

5.  Avoid using links in posts

Including external links in a material is a common mistake, which brings us to one of the crucial pieces of advice.

Never include a link to your blog or website in any of the content you publish on LinkedIn.

LinkedIn wants to be a platform for producing content, and they want you to do so.

However, the LinkedIn algorithm does not want you to access another platform via a link because it despises external website links.

Doing so will drastically lower your reach and kill the potential of the good posts.

If you wish to do this, do it by adding a link to the comments, which readers will notice and click. 

If you already do these things, you'll see that your reach has increased.

6.  Use relevant hashtags 

On LinkedIn, hashtags are now searchable and can help you make posts more visible. 

But keep in mind, as a general rule, try to use no more than 4-6 hashtags per post

Adding hashtags at the conclusion of your post is generally a good idea. As a result, they won't obstruct the content of your message, and your post will look well-organized.

You can also include hashtags as a part of your content.

How?

For example: "Here are my top 5 tips for #DesignTips"

Whatever you choose, hashtags must always be included in the body of your original post cause they will not function if they are added as comments.

Make sure that hashtags are relevant to your organization, audience, industry, and content.

7. Join the groups 

In order to increase the reach of your posts, as well as your profile, one of the useful strategies is joining groups on LinkedIn.

If you find yourself confused about which LinkedIn groups to join, conduct a simple search with your professional, organizational or demographic expertise in the LinkedIn search bar, then click the “Groups” drop-down menu.

You will be redirected to a slew of relevant niche networks you can leverage to drive your reach to the next level.

You may dramatically raise your visibility, reach and brand recognition by joining groups linked to your industry.

8. Respond to all comments

People are more willing to like and comment on your posts when you do the same for them. 

To encourage conversation within your community, leave comments on your own posts. Obtain input, then reply to those who provide it. 

Seek out other people's opinions and be willing to discuss them. Talk about topics that will get people thinking so they will want to connect with you.

Everyone enjoys being listened to and valued, and this is the finest way to capitalize on that .

9. Choose timing for your posts

To increase your post reach it's important that your connections see and react to your Linkedin post within the first 30 to 60 minutes after posting

Why is that?

Within these 60 minutes, LinkedIn will decide whether or not to show your post  to a wider audience.

Consider when your audience is online, when they check LinkedIn, and when they might interact with your content.

Then post at that time.

Plan your posts to go live at busy times, such as right before or after work while people are still working. To determine which timing is best for posting, you may also look at the performance data for your posts.

Pro Tip: Use all the above tips to mix up and create the best formula for  increasing your reach to a specific audience. 

Test long vs. short posts while alternating between text, photographs, blogs, videos, and carousels.

Mix together text, video, and photo posts to experiment with different content types. Check what appeals to your audience.

Find out what works effectively for your audience if you conduct live streams, for instance. To determine which days of the week, and what time generates the most views, experiment with a few different options, and see what performs best.

To discover when your audience would be much more likely to watch, think about doing a survey. Once you've established a schedule, stick to it so that it becomes a habit to monitor you.

TextCortex - Great option to help you increase LinkedIn reach

LinkedIn posts are a great way to attract and engage your audience, and an important strategy for boosting your business opportunities.

Now that you have the knowledge on how to increase reach on LinkedIn posts, you can test out those strategies, and also use TextCortex to help you easily create content along the way.

TextCortex is a use-case module-based AI writing assistant that can help you generate any type of content you need.

You can use it to generate product titles and descriptions, blog articles, social media posts, ads, and cold emails within seconds by just using keywords.

Additionally, TextCortex can rewrite, expand, shorten, expand sentences, and even generate emails from bullets.

How it does that?

TextCortex uses machine learning and complex algorithms to create unique and natural-sounding output.

Our AI writers rely on a 3 billion sentences knowledge base that contains only best practices of human-written text to create desirable output.

Sign up today and see how TextCortex can save you up to 80% of your writing time by swiftly generating interesting posts that have a better reach on LinkedIn.

Your AI partner is ready to (re)write content.

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